Corbin Pacific - Case Study

1727 Words4 Pages
bulb-icon

Recommended: Formulating a corporate strategy

CORBIN - PACIFIC

Summary

1.1 Executive Summary

Corbin Pacific, Inc. is a California based company, whose mission is to produce best motorcycle accessories in the world through innovative designing and high quality manufacturing with a customer oriented approach. Mike Corbin, Founder and President of the company started this company back in 1968 by producing motorcycle seats in his garage. Over the past three decades, the company has come a long way. It now has more than 90 % market share in the motorcycle accessories. Its product line includes motorcycle seats (also called saddles), bags, fenders and other small accessories of a motorcycle. The company has a patent on using ‘integrated molding technology' to manufacture motorcycle seats.

In 1998, its annual revenue was over $ 15 million and employed 154 associates. The company has its offices and manufacturing plant in Hollister, California with a major showroom in Daytona Beach, Florida. Since its inception, Corbin-Pacific has identified product needs and designed stylish products to fill these needs. New products had fueled the growth and profitability of the company. The company is very well managed. Its employee turn over ratio is low; there are no layoffs and compensation package given to its employees is one of the best in the industry.

Company's marketing strategy is product driven. There is a lot of emphasis on mass customization. Internet is being used by the company for its marketing and online selling of its products. Company's financial position is strong. It is supporting Corbin Motors financially and is providing a base for its research and development. This business plan is based on a Case Study conducted by Harvard Business School (1999). A standard business plan outline (Berry, 2004) has been followed.

1.2 Mission

The company's mission is to produce best motorcycle accessories in the world through innovative designing and high quality manufacturing with a customer oriented approach.

1.3 Keys to Success

It is important that the company continues to produce high quality saddles and accessories for a wide range of street motorcycles, dual sports, quads and scooters. At the same time, the company's further success will depend on venturing into additional products while securing new customers.

Company Profile

2.1 Company Ownership

The company was initially established in 1968 at Gardner, Massachusetts by Mike Corbin, Founder and President of Corbin-Pacific. The company is the top motorcycle seat manufacturer in the world. In 1979, Mike moved to California and established its offices and manufacturing plant at Hollister.

Show More
Related

  • Harley-Davidson Inc.

    2888 Words  | 6 Pages

    Harley-Davidson owns a twenty percent market share followed closely by Honda, Yamaha, and Kawasaki. One thing they have had to overcome in the marketplace is the stereotypical image associated with motorcycle owners. It seems the publ...

    Read More

  • Fastenal Company Case Analysis

    1122 Words  | 3 Pages

    Behind every product manufactured there are parts, fasteners, gloves, welds, holes that are drilled, and maybe a headache or two. These are all products that are sold and manufactured by the companies W.W. Grainger and Fastenal Company. Both of these companies are in the top ten in revenue for the industrial supply industry and I just so happen to work at one of them, that being Fastenal Co.

    Read More

  • How Bike Names are Classified

    547 Words  | 2 Pages

    In the bike company there is sort of a ladder that separates the bike companies according to quality.

    Read More

  • Specialized Bicycle Components Inc.

    1279 Words  | 3 Pages

    This case study is about “Specialized Bicycle Components Inc.” known as Ride the Red “S”. Specialized was founded in 1974 by Mike Sinyard. According to Chris Murphy, director of marketing for Red “S”, specialized is for serious riders. He says, “The customer is buying the ride from us, not just the bike.” The company began to produce its own bike parts by 1976, and introduced the first major production mountain bike in the world in 1980. Specialized now has an extensive global distribution network of 5000 retailers in 35 countries in Asia, North America, South America, and Australia. They maintained a reputation as the technological leader in the bike and bike accessories. The formal mission is still the same since they established the company “To give everyone the best ride of their life.”

    Read More

  • Case Analysis Of Soren Chemical

    2912 Words  | 6 Pages

    Soren Chemical had just launched Coracle. Jen Mortiz, an employee of Soren Chemical who is responsible for marketing the residential brand clarifier, Coracle, have failed to meet the targeted volume and sales. There are several issues regarding to branding strategy, channel strategy, push and pull strategy, and shelf space that challenges this particular individual.

    Read More

  • Global Dominance of Leading Zipper Manufacturers

    810 Words  | 2 Pages

    Once a humble trim producer, YKK redefined the accessories market with an exuberant range of products. Backed by unparalleled quality and dedication, YKK has swiftly turned into the number one trims and accessories solution in the world. The same degree of energy and enthusiasm has elevated other items in the accessories family like Zippers, Hook & Loop, buttons, eyelets, aluminum bar, Plastic Parts like buckles, stopper, and zipper puller etc items as the first choice of manufacturers at home and

    Read More

  • Amtek Auto Corporation Strategy

    719 Words  | 2 Pages

    ■ Amtek Siccardi is the group's joint-venture with Ateliers de Siccardi (France) and is engaged in the manufacture of machined crankshafts, steering knuckles and flywheel

    Read More

  • Somerset Case Analysis

    834 Words  | 2 Pages

    The furniture company Somerset needs to retain its customer service record and remedy any of its global supply chain issues before it has an adverse effect on the brand and start losing customers. With a frequent change in the product catalog, keeping an excessive inventory will cut its profit and some of the product may become obsolete even before the furniture hits the retail outlet stores. In order to achieve profit and success, business employee many strategies and the supply chain strategy are one of the operational management techniques that use analytical decision making process to achieve the company goals and provide tools to effectively compete in the market (Taylor and Russell, 2014).

    Read More

  • The Spin Bike

    1597 Words  | 4 Pages

    The spin bike was created in 1987 by Jonethan Goldberg. He invented the spinner so that people could train durring the cold snowy months of winter in the comfort of the indoors. Goldberg and partner John Baudhuin created the brand "spinner" and by 1992 the company focused on not only spin bikes but training as well. Many companies such as Star Trec and Keiser followed their lead. These spin bikes were made heavy duty to support any body type and have the ability to endure the same force that would be applied to a traditional road bike.

    Read More

  • Impact of Information Systems on the Automobile Industry

    2978 Words  | 6 Pages

    Today, Information systems have come a long way in creating new services and provided solutions and a better chance for certain issues facing automobile industry. Automobile Industries have taken advantage of this to bring into more desirable and excellent operations, improve value to their products and to their customers, as well as enable new business standard, style and image. In this research paper, we will explore the use of Information Systems in vehicles, the arrangement of Information Systems to sustain business operations of manufacturers, and the effect of doing so on automobile industries.

    Read More

  • Business Analysis of Sport Obermeyer

    2221 Words  | 5 Pages

    Sport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a dominant competitor. Sports Obermeyer's estimated sales in 1992 were $32.8 million. The company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants, turtlenecks, and accessories. These products are sold throughout U.S. department stores in urban areas and ski shops. With increasing demands and rising competition, Sport Obermeyer needs to have an edge on the market. Starting in 1985 with a joint venture in Hong Kong called Obersport, the company began to increase productivity to meet their new demands. Recently, a number of contractual ventures were added and a new complex in Lo Village Guangdong China have enhance production but increase the level of difficulty on the planning and production stages. The Sport Obermeyer case describes the forecasting, planning and production processes of a global skiwear supply channel. The case provides an in-depth description of the planning and production processes Sport Obermeyer and its supply channel partners undergo each year to develop and deliver Obermeyer's product line. The case will emphasis on the nature of the information that flows among the members of the supply chain and the timing of key decisions and events in order to have a successful inventory line.

    Read More

  • Welding Research Paper

    1389 Words  | 3 Pages

    Motorcycle Cruiser. Shop Talk, 24 May 2009. Web. The Web. The Web.

    Read More

  • LVMH strategic analysis

    1536 Words  | 4 Pages

    After a 4 P analysis of the company one found that it found itself in a luxury market where product quality and constant innovation are key points for the success. That is why the production process and its design can take even months. Product line is extensive however it is only conformed of high priced products. Price in this case is a guarantee of the quality present in the product. Moreover, high pricing represent an element of differentiation that the customer appreciates. However this is not a setback, LVMH has managed to have world wide presence and success. To accomplish it its selective retailing division is of high importance. Nevertheless, promotion posses the major challenge since its through this that the image of the product its transmitted that is why the company poses a major part of its budget in this section. It is Important to note that the percentage allocated is higher than those of most competitors.

    Read More

  • Mercedes Benz

    3043 Words  | 7 Pages

    The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...

    Read More

  • Market Segmentation, Positioning and targeting for BMW

    1338 Words  | 3 Pages

    Market Segmentation, Positioning and targeting for BMW 1.1 Introduction This report aims to examine the market segmentation, positioning and targeting of BMW (automobile company). BMW will be examined giving information about the company and where it is now and any recommendations that we feel are appropriate. 1.2 BMW Company Profile BMW was formed in 1917, from the merger of two small aero engine makers. Their famous blue and white symbol stems from the colours of the Bavarian Luftwaffe and is said to resemble the view of the one of their plane through a propeller. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1.

    Read More

More about Corbin Pacific - Case Study

Open Document