The commercial effectively reaches and influences a wide audience. You can see that the primary audience is the smoker, at a later age. The effects of smoking are visible decades later; this is proven by the result of heart disease, stroke, cancer, emphysema, and chronic bronchitis, even death. The other audiences that are appealed to are families, mothers, and children. Even though there is nothing spoken about smoking as a mother you see the effect that smoking has on the future. Your children will miss out on experiencing grandparents. This gives a feeling of los. In a very subtle way even a younger audience is affected because if you were thinking about starting to smoke you may think twice after seeing the ghostly image of the grandfather, especially if you still have grandparents and relationships with them. The creator definitely wants the smoker to realize that you may be fine right now; smoking in your younger age, but the future is what you need to think about...
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...e you into listening to what the ad has to say are extremely effective in getting your attention. The ad tries to convince you that not only is your health being affected in the future but look at what you choose to give up in your future, the opportunity to spend time with your children and grandchildren. You are forced to think about the future of yourself and the future of your health and lifestyle if you smoke. The bold statement “Be There Tomorrow”, “Stop Smoking Today” is in your face and assumes that all smokers will die form a disease related to the habit. The very last slide you see gives the viewer some hope: call 1-800-270-STOP for a solution, the STOP instead of the numbers is a way to impact you one last time. The commercial hopes to impact the smoker to make the decision to change not only for themselves but for all the other people in their lives.
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