Consumers Using Payday Loan

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There are only a few sources of credit for low-income consumers with a high risk of default, such as the payday loan. The payday loan is the type of short-term consumer loan where a consumer borrows a small amount with a one-time fee of 12-18% of the loan principal. While the transaction seems reasonable in isolation, the actual annual interest rate borrowers will face is substantial. This paper will discuss the existence of demand for the payday loan in spite of its significantly high fee in two distinct economic models: the neoclassical model of economics and the behavioral economics. As well, this paper will outline the experiment, which will help to understand possible behavioral economic biases that may alter the usage of payday loans.

Standard economic theory indicates that individuals will only use a payday loan when the costs associated with forgoing the loan are large enough to justify the high rate of interest (Homonoff 2013). While an inexpensive source of credits may be obtainable to many customers, low-income borrowers with the high risk of default may not qualify for these sources of credit. One third of payday loan customers were rejected access to the credit (Logan & Weller 2009), as well as nearly half of payday loan borrowers do not have a credit card (Agarwal et al. 2009). Hence, the less privileged within society do not have the savings or resources to navigate a short-term financial crisis. “When desperate, people will take any deal, no matter how bad, to meet an urgent financial obligation” (Thompson 2013). This statement underlies that the low-income individuals do not have an option to walk away from an unfair deal. These evidences suggest that payday loans charge high interest because there is sufficient...

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...implement randomization of the subjects. In order to assess the external validity, the study ensures the obtainment of the basic information for non-participants to compare their variance.

Standard economic perspective suggests that payday loan is only a choice for some individuals, and may be better off in certain situations in spite of the high fee associated with the loan. The behavioral economic view on the other hand argues that individuals irrationally make a decision to take a payday loan, but this may exhibit from optimistic bias and they falsely believe that they will be able to repay in full upon maturity date. This paper examines whether the optimistic bias and over confidence might alter the usage of a payday loan, by conducting a survey to test their confidence level before taking a payday loan compared with the actual days a consumer takes to repay.

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