Consumer Market Analysis: WE CARE In order to provide effective and appropriate assistance for anorexia nervosa and related eating disorders, it is important to understand the target audience. This report will incorporate the following considerations: description of the target market; reasons why the target market is prone to eating disorders; a general analysis of similar audiences; and potential strategies that may be effective. Before we dive into this information, however, it is important to provide a brief overview of the project and the desired objectives of this consumer report. Because this is our first foray into the WE CARE case, it is imperative that we first outline our project overview and objectives. The basis of this comprehensive case study is to support the initiatives of Sherrie Smith in launching a nonprofit eating disorder support center. At this stage, we are focused on understanding our target market. Nonprofit organizations have various audiences, including consumers, volunteers, donors, employees, the general public, and many more. The purpose of this report is to clearly define the consumer market for WE CARE. It is also important to note that WE CARE is a temporary name that will unlikely be retained; however, we have referred to our organization internally as WE CARE and will continue to do so until a more suitable name is chosen. We also wish to point out that although anorexia nervosa was the condition initially targeted, we have found many consistencies in the instances and treatment of other eating disorders such as bulimia, and we plan to address them all in our outreach programs. Finally, we must consider ethics whenever we are dealing with a topic as sensitive as eating disorders. Although et... ... middle of paper ... ...-called life. Brandweek, LI-9, 17. Seitz, V. (2007). The Impact of media spokeswomen on teen girl's body image: An empirical assessment. The Business Review, Cambridge, 7(2), 228-236. Retrieved February 24, 2010, from ABI/INFORM Global. (Document ID: 1291267901) Talbot, Margaret. (1996, January). Little women. The New Republic, 214(1), 42. Retrieved February 24, 2010, from ABI/INFORM Global. (Document ID: 9149965). Weinberg, A. & Klonsky, E. (2009). Measurement of emotion dysregulation in adolescents. Psychological Assessment, 21(4), 616-621. doi:10.1037/a0016669. Wiley, J.B.; Krisjanous, J; & Cavana, E. (2007). An experimental study of female Tweeners' evaluative beliefs regarding ads, attitude toward the ad, and purchase intent for fashion apparel. Young Consumers, 8(2), 119-127. Retrieved February 24, 2010, from ABI/INFORM Global. (Document ID: 1363720381).
Media is a wide term that covers many information sources including, television, movies, advertisement, books, magazines, and the internet. It is from this wide variety of information that women receive cues about how they should look. The accepted body shape and has been an issue affecting the population probably since the invention of mirrors but the invention of mass media spread it even further. Advertisements have been a particularly potent media influence on women’s body image, which is the subjective idea of one's own physical appearance established by observation and by noting the reactions of others. In the case of media, it acts as a super peer that reflects the ideals of a whole society. Think of all the corsets, girdles, cosmetics, hair straighteners, hair curlers, weight gain pills, and diet pills that have been marketed over the years. The attack on the female form is a marketing technique for certain industries. According to Sharlene Nag...
...disorders in adolescence. Journal of the American Academy of Child and Adolescent Psychiatry. 35, 921-927.
Shapiro, C. M. (2012). Eating disorders: Causes, diagnosis, and treatments [Ebrary version]. Retrieved from http://libproxy.utdallas.edu/login?url=http://site.ebrary.com/lib/utdallas/Doc?id=10683384&ppg=3
Estimates say that 10 million women and one million men in the US undergo an eating disorder and those numbers are increasing daily. Eating disorders “help” with things such as; emotional pain, conflicts dealing with separation, low self-esteem, depression, or trauma. Although they commonly affect young women, the number of males has increased by over 50% in the last ten years. These disorders are complicated yet very serious. If they are not treated they can cause potential death, physical problems, and mood swings. Although the following list...
These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direct and indirect influence on the developing body image of young girls.... ... middle of paper ...
Deanne Jade believes that the media does its part to keep us informed on "valuable information on health and well-being," (Jade 8). I agree however I feel that is done in such a manner that girl feel as if they must exhaust the media’s advice on fitness and health and use these methods in order to obtain the picture perfect body image that they see on TV and in magazines. A cou...
Eating disorders are described as an illness involving eating habits that are irregular and an extreme concern with body image or weight. Eating disorders tend to appear during teenage years, but can develop at any age. Although more common in women, eating disorders can affect any age, gender or race. In the United States, over 20 million women and 10 million men are personally affected by eating disorders. There are many different causes of eating disorders such as low self esteem, societal pressures, sexual abuse and the victims perception of food. Eating disorders are unique to the sufferer and often, their perception of themselves is so skewed, they may not be aware they have an eating disorder. Media, for quite some time now, has played a significant part in eating disorders. Magazines with headlines ‘Summer Body’, or ‘Drop LB’s Fast!’ attract the attention of girls who may be insecure with themselves. Television productions such as the Victoria’s Secret Fashion Show or American’s Next Top Model, show airbrushed and photoshopped women who have body types that may be unachievable. Those who are suffering from eating disorders can suffer dangerous consequences, and it is important to seek help.
In recent years, sociologists, psychologists, and medical experts have gone to great lengths about the growing problem of body image. This literature review examines the sociological impact of media-induced body image on women, specifically women under the age of 18. Although most individuals make light of the ideal body image most will agree that today’s pop-culture is inherently hurting the youth by representing false images and unhealthy habits. The paper compares the media-induced ideal body image with significant role models of today’s youth and the surrounding historical icons of pop-culture while exploring various sociological perspectives surrounding this issue.
When you think of the words “eating disorders”, you automatically picture someone who is thin. This is partly true because people who suffer from anorexia or bulimia are relatively thin, but what you did not know is that there is also an eating disorder that affects mostly those who are obese and it is called binge eating. Eating disorders are any of several psychological disorders characterized by serious disturbances of eating behavior (Merriam Webster, 2014), the best-known eating disorders are bulimia nervosa, binge eating and anorexia nervosa (Yancey, 1999). Not only do eating disorders have the highest mortality rate than any other mental illnesses, but it is estimated that in the U.S. twenty-four million people of all ages suffer from an eating disorder (ANAD). Eating Disorders are not just something that appear overnight and they certainly cannot be prevented, there are several factors that influence these disorders but with help and treatment they can be treated.
The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
Take a moment to envision all of the people with an eating disorder across the world. Additionally, consider how much shame these individuals place on themselves. According to the National Eating Disorder Association, approximately ten million women American women suffer from eating disorders (Mirasol). The majority of these individuals with an eating disorder look in the mirror every day and do not like what they see. “Patients with eating disorders determine their self-worth largely, or even solely, based on their body, and judge themselves according to their ability to control their eating, weight and shape, intensively fearing losing control over these aspects” (Matos, Marcela, et al. 39) Placing additional shame on these individuals should
Eating disorders have the highest mortality rate of any mental illness; 24 million people of all ages and genders suffer from eating disorders and only 1 in 10 of those 24 million are treated (ANAD). Eating disorders do not discriminate; all ages, genders, ethnicities and races can be victim to this mental illness. It’s important to be aware of the impact eating disorders have on societies across the globe and how the media plays a role if we want to fight the source and promote prevention and/or rehabilitation. I’ve known many people in my life who have some sort of eating disorder, whether it’s anorexia(not eating enough), binge eating(eating large amounts of food rapidly), bulimia (throwing up their food) or just struggling with an unsatisfying self-image. Becoming aware of eating disorders and how they are developed is important to me because in a perfect world, I would like to see this illness become less common or diminished completely among those that I love and anyone else in today’s society. Eating disorders hit home for many people, including myself. Raising awareness may decrease the rate of eating disorders by informing the population of the harm this illness causes and hopefully promote prevention and/or rehabilitation. With the 3 theoretical approaches used by sociologists, Eating disorders can be understood which will better inform society on how to raise awareness, prevent this illness and help those who suffer from eating disorders.
Little Women: Book One. New York: Harper Festival, 2003. Print. The. Elbert, Sarah.
Purpose: The purpose of this speech is to inform my audience about the eating disorder anorexia nervosa.
It seems that the media’s portrayal of women has negatively affected the body image of The Wykeham Collegiate senior school girls. The media has a negative effect on the youth of today, primarily amongst the female population when it comes to how young girls and women regard their bodies.