Consumer Buyer Organization Behavior in Marketing Analysis

INTRODUCTION

In this assignment the author has broken down in detail consumer buyer and Organization behavior in the concept of marketing analysis on the basis of existing theory

The subject will analyze the concept of consumers and organization buyer behavior with the aid of some example on the securities industry.

Consumer Buyer Behaviour

According to Armstrong and Kotler (2013) consumers buyer behavior means the purchasing operation of consumer for their final good and service for their kin and their personal household is used for consumption, consumers combine together to build up consumer market.. Consumers are the ones who eat the final products; commodities and service produced by manufacture and spread by a provider according to Armstrong and Kotler (2013). Consumers around the world are varied tremendously in their age; capital, training level and preferences, Consumers due related to certain products which deliver an impingement on their choice, different type of food and service for their final needed and requires. They purchase what they desire to purchase,

According to Jobber (2010). Organisation buyer behaviour means the buying process which organisation use to buy raw materials, for goods and service to manufacture them in to finish goods and service as their final products, for their consumers and suppliers in the market. When it comes to the buying of doe’s raw materials, final decision has to come from organisation purchasing officers to make decision. They will determine which type of products they want to buy. For example if an organisation wants to buy desktop printer from the UK market. There are many factors which they put into consideration. It’s very urgent to buy it, what purpose should they...

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...stomer it will be necessary to them spend their income to buy those items. The most attractive ways for companies to make good selling they should have good marketer.

According to research conduct by (Mintel 2010) one of the UK best business sale company known as comets has been making wonderful sales and his profit has been growing consistently since 2003/04. But they fell by 4.7% to 2008/09. Comets work directly under their group plc. As

Works Cited

Armstrong, G. and P. Kotler (2013). Marketing: an introduction, Pearson. jobber, D. (2010). Principles and practice of marketing, McGraw-Hill.

Solomon, M. R. (2002). Consumer behavior: buying, having, and being, Prentice Hall http://www.sykronix.com/tsoc/courses/sales/sls_org.htm Doyle, P. and P. Stern (2006). Marketing management and strategy, Financial Times/Prentice Hall

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UK mantle Comet

www.comet.co.uk