Consumer Benefits from the Octopus Dominance Essays

:: 13 Works Cited
Length: 1444 words (4.1 double-spaced pages)
Rating: Blue      
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Octopus Card is a single card which integrates in our daily life and plays a significant role in the country. Since 1997, the Octopus officially launched the fare collection system in Hong Kong (Octopus Cards Limited, 2014). The early Octopus Card allowed user to travel across various public transport such as bus, rail and ferry. It is a successful starting to make everyday life easier for users. The Octopus obtained Deposit-taking Company authorization from the Hong Kong Monetary Authority in 2000 (Octopus Cards Limited, 2014). The Octopus is allowed to provide a more extensive range of different applications in Hong Kong which can use in all public transport as well as the retail sector. Besides, the Octopus also starts to cooperate with different countries such as Netherlands, Dubai and China and to provide Octopus Card service in these countries since 2003 (Octopus Cards Limited, 2014). The Octopus Card is prosperous to expand the market to overseas. There are more people who know about the Octopus and Octopus Card becomes international system which can represent Hong Kong. Nowadays, Octopus Card is completely becoming a part in our daily life. It is easily to find the applications using which always appear in nearby place. And the well development leading Octopus Card has diversified functions. The services of Octopus Card can be used in more way except for public transport and retail sector such as building security systems and public facilities. Some may argue that the Octopus is not a form of monopoly, and believe that there is no relationship between market structure and consumer choices. However evident shows consumer’s behavior has been changed since the introduction of the Octopus. In this paper, an attemp...

... middle of paper ...

Poon, S., & Chau, P. (2001). Octopus: the growing e-payment system in Hong Kong. Electronic Markets,11(2), 97--106.
Sha Tin College,. (2010). Octopus. Retrieved 24 April 2014, from
The Economic Times,. (n.d.). Monopoly Definition. Retrieved 24 April 2014, from
The Kowloon Motor Bus Co.,. (n.d.). Octopus Bus-Bus Interchange Discount Conditions. Retrieved 24 April 2014, from
VOYAGER,. (2008). The OCTOPUS system – Contactless smart cards in Hong Kong (pp. 2-12).
Winglungbank,. (2014). Octopus Automatic Add Value Service. Retrieved 24 April 2014, from

Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

This essay is 100% guaranteed.

Title Length Color Rating  
Description of Enteroctopus Dofleini Giant Octopus Essay - There are over 200 different octopus species found worldwide, but the North Pacific giant octopus (Enteroctopus dofleini) is the largest octopus of its species; its name derives from its genus belonging to the enteroctopus, located in the coastal north pacific in shallow waters. “Perhaps the most reviled and misunderstood' ( William L. High September 1976) creature; they aren't harmful but they are curious beings, not vicious sea monsters like we see in movies. They don't have an aggressive nature; their curiosity is a remark of their incredible intelligence....   [tags: pacific octopus, octopi, marine biology]
:: 10 Works Cited
1451 words
(4.1 pages)
Powerful Essays [preview]
Protection of Consumer Privacy in E-Business Essay - The protection of consumer privacy in e-business The digital era arrives. Blue Book information editorial board and Social Science Literature Publishing House (2010) pointed out that “China's e-commerce transaction volume reached 3.85 trillion yuan in 2009”. Utilisation of e-business services was also high amongst Hong Kong people. About 98.3% of all persons had used e-business services such as Octopus Card and Automatic Teller Machine (Census and Statistics Department, 2009). One of the pitfalls for the development of e-business, however, is the concerns on consumer privacy....   [tags: Consumer Privacy, Data, Solutions] 1281 words
(3.7 pages)
Strong Essays [preview]
Apple’s Macintosh Computers: A Technology That Achieved Dominance Essay - 1) Choose a technology and assess the process of dominance that led to a leading technology standard using the factors, battle milestones, and key phases of dominance from the article, Suarez, F. 2004. “Battles for technological dominance: an integrative framework”, Research Policy. Volume 33, Issue 2, pp. 271‐286. A technology that achieved dominance is Apple’s Macintosh computers. According to Suarez’s article (1)“A technology—broadly defined as a set of pieces of knowledge, some of which are embodied in physical devices and equipment—becomes dominant as the result of a complex process by which several competing alternatives and versions are de-selected until a preferred technological “hie...   [tags: Battles for technological dominance]
:: 3 Works Cited
1119 words
(3.2 pages)
Strong Essays [preview]
The Rise of Consumer Culture Essay - Consumer culture has developed over the years for many different reasons such as the demise of the social class and embourgeoisement which are both key factors in capitalism and has therefore led to the argument that consumer society merely reflects the rise of capitalism which I plan to discuss within this assignment. The origins of consumer culture have been discussed by Grant McCracken (1998) who argues that there is minimal agreement in regards to the origins of consumer society. McCracken took on the viewpoint that it would not be beneficial to look at a specific point in time in which consumer culture arose but to primarily focus on patterns of changes within culture and how these patt...   [tags: Consumer Studies]
:: 5 Works Cited
1693 words
(4.8 pages)
Powerful Essays [preview]
The Impact of Digital Media on Consumer Spending Essay examples - The impact of digital media on consumer spending has had a positive and negative impact on the average consumer. While digital media has opened up new businesses and career fields, simultaneously it has closed and decimated traditional “brick and mortar” establishments, decreasing the need for sales professionals. Many years prior to the affordability of personal computers in the 1980s, consumers were hunter-gatherers, whereas their actual jobs were hunting and gathering food for everyday subsistence....   [tags: Consumer Issues]
:: 5 Works Cited
981 words
(2.8 pages)
Strong Essays [preview]
Australian Consumer Law Objective Essay - This essay will examine key aspects of the recent implementation of the Australian Consumer Law (ACL) 2011, which is the largest overhaul in Consumer Law in Australia in the past twenty five years. The ACL replaces 20 existing State and Territory laws into one national law , the legislation was enacted in two main parts as Schedule 2 of the renamed Trade Practices Act 1974 (Cth) (TPA) - Competition and Consumer Act 2010 (Cth) (CCA) . Aforementioned this essay it will outline the key benefits of the implementation of the act....   [tags: consumer protection, economics]
:: 30 Works Cited
1575 words
(4.5 pages)
Powerful Essays [preview]
Jurisdiction of consumer protection Essay - Content This assignment will deal with jurisdiction of consumer protection in the European Union. For the simplicity, the assignment will be divided in few paragraphs that will explain what consumer protection is, what is consumer protection in the European Union, which jurisdiction rules and governs consumer protection issues in EU and national laws of the two Member States, for the comparison – Republic of Croatia and United Kingdom. Introduction Consumer is a person who purchases goods and services....   [tags: EU, ECIM, consumer protection]
:: 5 Works Cited
1629 words
(4.7 pages)
Powerful Essays [preview]
Analyzing Consumer Behavior Essay - Consumers all over the world will view information and process the same differently. It is thus of great necessity that businesses come up with effective mechanisms which will effectively and efficiently communicate their business to their clients. In understanding the consumer process for choice, various practices have been examined and affected. The methods of choice include monitoring of information, eye movement monitoring and issues to do with task analysis among others. The studying of such methods has demonstrated the characteristics of the consumer behavior and the implementation of such choices....   [tags: Consumer Studies]
:: 5 Works Cited
1547 words
(4.4 pages)
Powerful Essays [preview]
Essay on Life of Octopus Dofleini - Life of Octopus Dofleini Introduction This is a research report on octopuses in general, however will focus in on a particular species of octopus, the North Pacific Giant or octopus dofleini , which is a bottom dwelling octopus that lives on coasts of the pacific ocean, from California to north Japan. This report will cover the habitat, and lifestyle of this amazing mollusk, that is so often misunderstood. The octopus is a very intelligent, and resourceful invertebrate whose natural abilities should make this a fairly interesting reading....   [tags: essays research papers] 1459 words
(4.2 pages)
Strong Essays [preview]
Essay about Octopus - Recently, researchers have discovered the existence of an extremely unique type of octopus. The species, known as the Indo-Malayan octopus, has the ability to alter its shape, form, and color pattern to mimic or imitate other sea creatures in order to avoid predation (2). The discovery of the mimic octopus is noteworthy because no other type of cephalopod is known to have impersonation abilities. The octopus is also not limited to one imitation. Researchers have observed up to eight different formations....   [tags: essays research papers] 1097 words
(3.1 pages)
Strong Essays [preview]