The Consumer Benefits And Limitations Of Physically Going At The Supermarket Versus Purchasing Via The Countdown Online Store

The Consumer Benefits And Limitations Of Physically Going At The Supermarket Versus Purchasing Via The Countdown Online Store

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Question 1
Compare and contrast the consumer benefits and limitations of physically going to the supermarket versus purchasing via the Countdown online store. Comment on whether you ended up with anything different or out of the ordinary on your virtual shopping list as a result of visiting the virtual supermarket.

Online shopping has become a new trend when it comes to purchasing good and services. It was developed by marketers which they had studied consumer’s behaviors and identified possible trends. By developing the trend, retailers have identified some benefits, retailers can take advantage of and limitations that may cause some consumers to not consider purchasing online.
In this condition, Countdown has numerous benefits that can come from online purchasing groceries, rather than going to the store physically and purchasing the products yourself. The benefits that come from online are:
- Time saving
o Countdown has not only implemented online shopping, but also have implemented their very own delivery service so that you can receive fresh goods delivered straight to your front door. Consumers will be enticed to purchase online as this will be a quick an easy task to perform rather than going all the way to the supermarket and going through all the isles collecting all the goods you require and purchasing, all that precious time could be allocated somewhere else where it could me more effective. On top of that you could also save precious fuel which is becoming more expensive.
- Virtual
o Now that everything is now online, consumers have the ability to filter their search for certain products or prices, for example at Countdown you have the ability to narrow your search down to specials, gluten free, price drops and m...


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...t the relationship with the consumer, since there will no face to face communications, assuring some of the consumers will be difficult, as some may require some face to face communication for reassuring that their goods will be delivered safely or to assure that the online shopping grocery website is no scam that only wants your personal information such as back account details. Lastly is competition, once the company has started then it will not too long before other companies in the same market such as Countdown will compete and develop their own online shopping website. This will make the starting period difficult to move towards the maturing period of the life cycle.

In the conclusion it is in the company’s best interest for an existing physical chain to start an online grocery website, as they have the best chances at sustaining and developing profit from it.

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