Question 1
Compare and contrast the consumer benefits and limitations of physically going to the supermarket versus purchasing via the Countdown online store. Comment on whether you ended up with anything different or out of the ordinary on your virtual shopping list as a result of visiting the virtual supermarket.
Online shopping has become a new trend when it comes to purchasing good and services. It was developed by marketers which they had studied consumer’s behaviors and identified possible trends. By developing the trend, retailers have identified some benefits, retailers can take advantage of and limitations that may cause some consumers to not consider purchasing online.
In this condition, Countdown has numerous benefits that can come from online purchasing groceries, rather than going
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Consumers will be enticed to purchase online as this will be a quick an easy task to perform rather than going all the way to the supermarket and going through all the isles collecting all the goods you require and purchasing, all that precious time could be allocated somewhere else where it could me more effective. On top of that you could also save precious fuel which is becoming more expensive.
- Virtual o Now that everything is now online, consumers have the ability to filter their search for certain products or prices, for example at Countdown you have the ability to narrow your search down to specials, gluten free, price drops and more. This will benefit supermarkets as this will find certain goods quick and easy. Countdown have also implemented a shop from list, which helps you shop easier or if you want to use a saved shopping list to you have the ability to create a smart trolley, simply just create it and it will do your shopping every time you select that option.
- Extra
With the onset of technology, online stores or merchants have been a byword of those people who wants to shop comfortably even at the comfort of their own homes. Online shopping is now “in” and is really a booming industry. Because of these, different online stores have invaded the net.
When choosing to shop online or at a brick and mortar store, start by weighing the pros and cons of each established method of shopping. When shopping online a consumer is are able to browse multiple stores while sitting in their pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. Time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse and purchase from stores far away like China.
Online shopping has been around since the start of the internet. Online grocery shopping has been has been hindered by the high cost of delivery beared by consumers. Recently, Countdown launched their online supermarket in New Zealand. This was preceded by overseas supermarkets such as Tesco, Walmart, even Amazon starting online shopping for groceries.
People know that for the most part they can rely on Amazon.com for fast delivery and a wide selection of goods and somewhat affordable prices. Amazon.com has an efficient and advanced supply chain model, which is why they are able to guarantee quick product delivery to customers. They have strong customer loyalty due to their string customer service and unique business model. Customers freely and openly rate products and services which allows for greater customer satisfaction because customers are able to perform better product research in order to find the best fit for their needs. There are many benefits to be a strictly online business, for example having less overhead expenses compared to normal department stores with multiple locations and employees. and more money to give back to shareholders (Free SWOT). Customers can shop anywhere, anytime, and in any condition they choose. And depending on where the customer may live, they will always get their desired product within a week unless notified otherwise. It is easy to understand why Amazon.com has become a giant in the E-shopping
Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there. Once you find the item, you can order it at anytime because online stores never close.
There are many reasons for choosing to go into a store to purchase items needed. For instance, having someone assist you in finding what you need, or just answer questions about the product. It is also a way to get off the couch, away from the television, or off the computer. Another feature is you can see and examine what you are going to purchase. This helps in the decision making for most people. You know the minute the salesperson rings you up, the product is yours to take home and use right aw...
Online retail and shopping sales has been growing consistently every year, not just in the US but worldwide. Not only does online shopping give customers more convenience, more variety, and more discreetness but it also gives customers better prices. While it is quite true that Wal-Mart has product variety and cheap prices – things customers want – the physical stores do not really give the convenience and discreteness that online retail and shopping does.
Online shopping allows you to compare prices with other stores and endless sizes and colors are available to you that normally wouldn’t be in stores. The convenience of being able to check multiple stores prices without having to waste gas to drive to multiple stores to find the best price is just one of the many ways shopping online can save you money. We all know children grow at an exponential rate so having to go to the mall multiple times a month is frustrating and tiring. Being able to have someone deliver whatever you desire right to your doorstep is like receiving a gift. Another pro of online shopping is having access to customer reviews. Yes, you may be able to physically hold the item if you were buying it from a store, but by reading the customer reviews you can decide if the product is worth the price. You can even write your own review to inform other people of your opinion of the product. If you don’t like the product, most places allow you to ship it back hassle-free with a full refund or
There are many reasons for choosing to go into a store to purchase items needed. For instance, having some assist you in finding what you need, or just answer questions about the product. It is also a way to get out of the couch, away from the television, or off the computer. Another feature is you can see and examine what you are going to purchase, helps in the decision making for most people. You know the minute the salesperson ring you up the product are yours to take home and use right away. It also makes return on items simple, take it back to where you bought and get an exchange or a refund if needed. For the draw backing for in store shopping is you do spending hours looking for the right product or in the lines trying to just purchase it. Or listening to all the people around you and all the additional noises you hear in stores. Not to mention store have set hours on when you can shop and when you can not, this is something which can change with assign on the door.
1. Convenience: Online shopping provides convenience to the customers as it is available around the clock and is open 24*7. Many people choose to shop online because they could shop after hours, when traditional stores are closed & also they want to avoid traffic jams, crowds, waiting lines etc. Customers not only see products available but also online services that are provided to them. Good service will retain the customers for longer time. Some people want to avoid face to face interaction with the salespersons so they do online shopping. This is true for those people who have had negative experience with salesperson or they just freely want to make decisions by themselves without interruption of the
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
The main advantage of online shopping is convenient. Online shops open 24/7. People who live in remote areas do not need to speed long time on the traveling to the stores. Consumers who come from other cities/countries can easily buy the native and specialty goods by just a click instead of going to that cities/countries themselves. The relevant information of products can be received from any location in seconds. Study showed that 72% of online shoppers preferred surf online than go to retail store to attain information about a product (Lokken et al., 2003). Online shopping also has greater price information (as cited...
I think it’s amazing how technology has evolved, even though it is making us lazier. It’s an exciting opportunity for business owners and retailers, by using social media they can really get their business out there for the world to see and build up their reputation. The can hold competitions which also gives the company free advertising. It’s ridiculous how many people have turned to online shopping instead of going outside to buy the items they need or want. I find it to be reliable and since the invention of PayPal, safe. I find it easier to learn by online means by simply typing what you’re searching for, or what you need to find out into google search engine, it’s quicker and easier to do. All your information is at your fingertips! Using online resources to learn is both handy and quick, and with technology today, books will be a thing of the past very soon.
This is the report according to the survey I did in IUP. Seven out of ten people say they prefer to buy goods from e-commerce. The reason is they said that it is convenient and time saving. According to the survey most of them agree that the service is fast. For an example, the delivery is fast. If you purchase something from e-commerce you will get the stuff within two weeks time. Beside that, the price is slightly cheaper than those goods in the shopping mall. But it depends on season, if you buy goods during the clearance season, such as New Year sale, summer sale or winter sales goods in the shopping mall probably will be cheaper than goods that offer in the e-commerce.
The advancements in the technological world have allowed supermarket chains and other national stores to quickly dominate the market and are driving out the concept of the ‘local stores’. This surge in the market has seen shares rise and profits bulge with the three main contenders in mind being Sainsburys, Safeways and Tescos who now serve the whole of the UK between them and are the household names of the shopping world. The ICT input to these businesses is vital in that it provides speedy service; controls stock levels and will even allow bank balance transfers to be carried out with minimal difficulty or technical experience.