Student Name : Sasinee Lalob
Student Number: 0160803983
Programme: Msc International Marketing
Indicative subject area: Consumer behaviour for decision making.
Working Title: Influence factors of Thai young generation for purchasing toward Thai silk products.
Main Body
Research Question and Aims:
For understanding Thai young generation opinion about Thai silk and generating the chance for any Thai silks product firm also applying marketing knowledge to conserve Thai silk and inherit Thai culture.
Background:
Thai silk has renowned as one heritage of Thailand unique, charm, and glamour fabric which represents Thai worthy cultural, traditional and reflects Thai identity. However, the phenomenon that is decreased purchasing Thai
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The focus groups will be divided into 2 groups that will have 8 people participate in each group. The 2 focus group will have a difference ages, the first group is 18-22 years old that is undergraduate university students. The second group is 23-27 years old which is the people who just graduated or just start the jobs. Both of focus group will be mixed of gender, age, university, occupation. For caring out the various opinion to generate a quality research that has a varied idea for applying to approach new generation for consuming Thai silk …show more content…
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Legget, Haddly. "1 Million Spiders Make Golden Silk for Rare Cloth | Science | WIRED." Wired.com. Conde Nast Digital, 23 Sept. 2009. Web.
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