The advertising gives the audience key distinctions to the products and should give the truth about the product. Advertising gives you information on what the drug is for and possible side effects and dangers from taking the drug. I would say that Direct to consumer advertising is ethical if the advertising is intended for goodwill of patients. The advertising should be clear about its intentions and refrain from hidden agendas, does not hide its defects, or it doesn’t distorts the drugs capabilities. This act of goodwill should pursue better healthcare options for patients. Depending on the individual and the state of their condition advertising could sway a person into believing that the drug is a cure for whatever problem they are dealing with and can lead one to self-diagnosis. This tends to happen when the drug is new.
What’s right and what’s wrong- pharmaceutical companies that have direct to consumer drug advertising fulfilled their duty to place information about their drugs to the public and communicated their side effects. The ads should have both positive and negative effects. It is also the duty of the government to offer communication chance to drug companies to market their products as other companies and industries have the right to do so. This would mean that advertising the prescription drugs is morally right because the companies fulfilled their duty. According to...
... middle of paper ...
...ds are aired on tv and radio. All drugs do not have long term safety trails before advertising begins but because of the approval of the government the ads can be ran. This can cause questions and doubts to one if this is ethical or not. There is current available evidence that indicates the effect of DTCPA on consumers is both positive and negative.
I would rule out direct to consumer drug advertising as being unethical. Even though there has been criticism about this approach as to leading to self-diagnosis among individuals, presenting false prescriptions to patients. Keeping consumers informed about diseases and their possible cures is ethically right. By promoting or advertising a drug as a solution to a health problem, the advertisements may lead consumers to believe that adopting healthy behaviors, such as exercise, and diet are effective or necessary.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Advertising Information or Manipulation Every company is trying to grab the consumers so they make unhealthy advertisements which really affect the minds of children and their health which is not good for the society. Advertisers did not pay attention towards the safety of the customers, their main focus is on the profit maximisation by directly advertise to children. Advertising have a lot of negative effects on children. It is argued that advertising is directed at children; companies target their vulnerability and wanting things they do not need.... [tags: Advertising, Nutrition, Junk food, Infomercial]
1446 words (4.1 pages)
- Advertising through the media, once restricted to only a few methods of reaching the public eye and ear, has grown as a practice at an alarming rate in the past few hundred years. Just in the U.S., it has evolved from being solely word-of-mouth to being transmitted by print, then roadside billboards, TV, and the radio, and finally by the most consuming of all sources - the Internet. With this spread has come conflict over whether advertising is a strong influence on the common member of society, and whether it influences them positively or negatively.... [tags: Advertising, Consumerism, American football]
708 words (2 pages)
- Sut Jhally, a professor at the university of Massachusetts of whom won the distinguished teacher award, wrote in his essay “ Advertising at the Edge of the Apocalypse” that: 20th century advertising - the most powerful propaganda in human history - will destroy the world as we know it. The survival of the human race will depend upon our ability to minimize the harmful effects of Advertising. These effects will have lasting impacts on our culture, joy, and future. According to Karl Marx, Capitalism depends on the sale of commodities.... [tags: culture, joy, future, advertising]
1068 words (3.1 pages)
- Strong Correlation between Marketing and Children’s Health Roughly 700 billion dollars each year is directly influenced by children under the age of 12 in the United States (Media Education Foundation 1). That is equivalent to the entire economies combined of a 115 of the world’s poorest countries (Media Education Foundation 1). Because of the marketing power and influence that children in America have over the buying power in their homes, marketers and advertisers target these current and future consumers in an attempt to influence the money that they directly control (Media Education Foundation 1).... [tags: Advertising, Marketing, Nutrition, Health]
1067 words (3 pages)
- Being a very informed, engaged and knowledgeable CEO of United Community Family Services, I know I’m not the first concerned employee that is communicating to you the increasing need for bilingual behavioral health clinicians at the Norwich Health Center. UCFS’s mission and values reflect the agencies vision of being a premier community based organization that provides health and human services to individuals and families across Eastern Connecticut. We strive to meet the needs of the community and the expectations of our clients, as well as providing culturally competent and linguistically appropriate services.... [tags: Health care, Health care provider, Employment]
1305 words (3.7 pages)
- Advertising, an annoyance the average American deals with every single day. Advertising is “1 tr. to promote (goods or services) publically to increase sales. 2 tr. To make generally known” (The Oxford 14). By definition alone, it doesn’t sound so bad: bringing information to the public, sharing products, etc… Yet when money comes into the equation, things go crazy. Advertisers will say almost anything to sell their products and get ahold of that elusive green paper. False advertising is the siren that catches many foolish sailors… So in that case, it’s probably best to assess what you’re buying in a coherent, thought out manner.... [tags: fraud, sales, consumers]
1386 words (4 pages)
- Advertising has become the parcel of our daily life. Advertisements are part of the life with advocates, announces, pictures, slogans or videos which makes people's mind inclined on the product. According to study of Yankelvich Research Center, there are approximately 500 images of advertisement seen by people per day in 1970's and it is about 5,000 today (Yankelvich, 2010). These numbers includes all labels on showcards, messages in mailbox and videos on televisions affecting people mentally and emotionally.... [tags: pictures, slogas, videos, emotions]
1018 words (2.9 pages)
- addition, paper reiterates that no such funding or donations has unrelated outcomes to policy. How do these papers interconnect with one another. The papers are based on corporate lobbying influences and based on the outcomes of a broad picture of health. Paper C has very few examples on health but works well on how influences are made, hence making comparisons with one another’s research which may not be directly with health but as a general rule of how lobbying in the UK is influenced. The health papers will have cross references with the general lobbying paper, which provides us with a ‘bigger picture’ of what politics is about.... [tags: Medicine, Health economics, Public health]
2222 words (6.3 pages)
- The use of sex in advertising may create unrealistic ideals for men regarding women, however, it is a powerful tool for selling products. Through the years advertisers have shown through their advertisements that sex does sell products. Especially when selling to the male viewers. Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction (Taflinger). Sexual desire is an instinctive reaction in animals, and a person?s perception of a suitable mate is the basis (Taflinger).... [tags: essays research papers]
1510 words (4.3 pages)
- Controversial Television Advertising We all know from our personal experience that one person’s idea of something offensive often differs from another’s. This essay is to determine the consequences towards negative advertising towards certain controversial products/services and why they are so offensive. All major media organizations need advertising to exist, that's how they pay their bills. At the same time, though, each organization sets its own advertising standards. Some ads a media company will simply refuse to accept (Peart, Karen N).... [tags: TV Media]
1493 words (4.3 pages)
- Difference Between Capital And Income Expenditures
- Factors That Are Allowed For The Purpose Of Gaining And Producing Income
- Online Education Is Packed With Benefits
- The Evolution Of Human Genetic Variation
- World 's Most Successful And Prosperous Right And Series Of Bombings
- Feminism And Ideas Of Sexual Equality