Essay on The Consolidation Of The World Wide Web

Essay on The Consolidation Of The World Wide Web

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The consolidation of the World Wide Web as an everyday technology and With the development and wide-spread use of mobile technology[2] has allowed the emergence of a new competitive environment where firms can develop or extend their business processes [3, 4] to deal with customers from all around the world [5]. In recent years, the high competitiveness in this environment has caused great research activity focused on developing a new infrastructure aimed at supporting this new business paradigm. This is commonly known as Electronic Commerce (e-commerce), and it can be defined as any business that is electronically transacted. E-Commerce technologies and processes have introduced new ways to do business [6]. Electronic commerce (EC) has been widely used by online users to perform different daily activities through the Internet. Online shopping is one of the popular applications among these activities. Instead of conventional shopping, EC provides alternative ways for users to get information on products such as price, availability, suppliers, substitutes, and even manufacturing process[7, 8] and customers can shop anytime and anywhere without geographical constraints[9] through an e-commerce shopping platform[2].
E-commerce is growing at an exponential rate [10] and it has become an important support for business and is regarded as an efficient system that connects suppliers with online users [11].Nowadays, Electronic Commerce (EC) provides a new gateway for customers shopping online. One of the most significant advantages offered by online shops is convenience. Online shopping is no longer a time-consuming task and, in fact, is an energy and cost-saving activity and customers have greater choices without geographical constraints[9...


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...formation easily, (2) cross-selling for users can be enhanced and (3) users’ loyalty can be sustained by good service.
To evaluate the success of recommender systems in ecommerce it 's necessary to consider some factors that may have an effect on it. In this study we examine the impact of customer history, product similarity and prices on the success of recommender systems in e-commerce. Since many studies have discussed recommender systems in e-commerce and most of them are focused on other factors, there is limited research exploring the relationship between success of recommender systems and customer history and product similarity and price. Therefore, this study aims to explore how to enhance success of recommender systems in e-commerce and how some factors such as customer history, product similarity and price will influence the recommender systems in e-commerce.

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