Global economic interdependence and effects of trade agreements and practices are always important with any company that wishes to keep expanding, as Apple does. Before companies expand operations globally they must complete reviews of landscapes, industry trends, and if the expansion will be beneficial. A company must also confirm or deny the marketing position, time considerations, and make a marketing plan. After the company comes to a decision the marketing strategy must remain under the influences of the political, economic, and cultural environment.
Diversity of cultures, societies, and politics are aspects of neighbors the world over. A company needs to market specific products depending upon the customer base. As it has been, the American economy is woven very finely with that of other nations. This makes the United States and other countries interdependent upon each other. Trading, investing, and other business activities have also been dependent upon government officials. As...
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Dawar, N. & Parker, P. (1994) Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality. The Journal of Marketing, Vol. 58, No. 2 (Apr., 1994), pp. 81-95. Retrieved on January 23, 2011 from http://www.jstor.org/pss/1252271
Johnson, R. (2004). Economic Policy Implications of World of Demographic Change. Federal Reserve Bank of Kansas City. Retrieved January 23, 2011 from
Kline, J. M. (1984) The International Economic Interests of U.S. States Publius 14: 81-94. Retrieved on January 23, 2011 from http://publius.oxfordjournals.org/cgi/content/abstract/14/4/81
The United States Department of Justice. (n.d.). Foreign Corrupt Practices Act. Retrieved from http://www.justice.gov/criminal/fraud/fcpa/
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