Essay about Complementary And Alternative Medicine Branding

Essay about Complementary And Alternative Medicine Branding

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Complementary & Alternative Medicine Branding
Employers are continuing to face rising health benefit costs and are constantly looking for alternatives to control these escalating costs. Health benefit premiums continue to increase at a double digit pace for employers and employees (Poor, Ross & Tollen, 2004). This escalation is putting environmental pressures on all impacted stakeholders, including insurance and health care providers. Companies and insurance providers are squeezing this industry to get a handle on cost while still providing an appropriate level of care. This cycle puts the patient front and center as the ultimate stakeholder who incurs changes in health benefits.
The new affordable health care reform has been delayed until 2015/2016. This mandate requires employers with 50 or more full time employees to provide health insurance or pay a per month "Employer Shared Responsibility Payment" on their federal tax return (Pyne, 2013). This has employers concerned about continued increases in health care cost. This cost increase provides an incentive to create new innovative solutions toward health care services. One solution, gaining traction, is the use of preventive care though both complementary and alternative medicines (CAM). CAM represents the integration of a holistic approach to healthy living. This includes adjusting a person’s nutrition and exercise regimen with added support from herbal and nutritional remedies.
Practitioners of Western medicine and their patients have begun to integrate CAM as a whole body approach to treat the person. This differs from the previous approach of treating a specific ailment. While CAM may appear nonconventional, evidence has begun to mount for its continue...


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... party of direct sales force promoting these items in search of creating awareness and charging premium pricing.
Conclusion
Health care costs have continued to climb. Health care reform has thrown the industry a curve as businesses attempt to navigate through the implications and determine what is best for business. The reality, what is best for business does not mean best for the individual. As a result people have turned to more holistic approaches to balancing their overall well-being. Understanding and aligning the value chain can help control cost and ease with making products available to customers. This holistic approach, to prevention, aligns with initiatives in support of controlling health care costs while providing the benefit of early detection of problems. Early detection can helps with the overall Hippocratic Oath of improving patient outcomes.

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