Over the years, I have learned that I am a leader full of innovative ideas. In the different organizations I participate in, the beliefs and values are cherished, and have given the organization, culture. With changes occurring every day in the world, I wondered, will the culture of the organization change in the near future, and is that a good idea? Researching on two company’s culture, Facebook and Google, I have come up with some competitive strategies. My question is: are the competitive strategies effective?
First, I wanted to distinguish the difference between Facebook and Google. Facebook was founded by Mark Zuckerburg and some of his classmates in February of 2004(Helft2012). The social network was first used by the campus of Harvard University (Helft2012). Facebook is a privately owned social networking website. Each personal profile created has a unique web URL address with one’s name attached to the end, promoting their genuine identity. Some of the things the social network is good for are: conversing with friends, coworkers, and classmates. Also, it is good for joining common inters like: organizations, groups, schools, ideas, and even events.
Google on the other hand, was founded on September of 1998 and is an American public corporation, specialized in internet search (Henzinger2009). Google was founded by Sergey Brin and Larry Page at Stanford University (Henzinger2009). Their goal was to have all the information in the world easily accessible. Some online software Google offers are: Gmail, social networking, messenger, YouTube and even Google Maps. These two companies both have a very unique leadership style. Each company uses different symbols, ideas, and values that make their company out of the or...
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...individualistic approach if the company is looking to create major projects with a global focus.
Works Cited
Hallier, C. B. (2010). Welcome to the House of Fun: Work Space and Social Identity. Economic and Industrial Democracy, vol. 31 no. 1 150-172.
Helft, M., Hempel, J., & Keating, C. (2012). INSIDE FACEBOOK. Fortune, 165(4), 112-122.
Henzinger, M. (2009). Perspectives on the Web and Google. Journal of Internet Cataloging,
17-28.
Sachitanand, R., Mitra, K., & Mahalingam, T. V. (2011). The Toppers. Business Today, 20(3), 48-52.
SIMONITE, T. (2012). Letting Hackers Compete, Facebook Eye New Talent. Technology Review, 115(2), 69-70.
Thompson Scott, Demand Media. (2013). Google's Business Leadership and Organizational Culture.Retrieved November 6, 2013, from Chron: http://smallbusiness.chron.com/ googles-business-leadership-organizational-culture-58108.html
FreshDirect is an online grocery store who delivers groceries to customers who reside in New York, New Jersey, Pennsylvania, and parts of Connecticut. FreshDirect was launched in July 2001 with a promise to deliver the freshest foods to consumers for the best price. FreshDirect claims that, “their food is fresh and their customers are spoiled.” FreshDirect has been able to charge their customers the best prices by cutting out the middleman and acquiring their goods from local suppliers. The State of New York welcomes FreshDirect with open arms, along with them tax breaks and abatements because of the 300+ permanent full time jobs it has accounted for since their launch. FreshDirect’s CEO Jason Ackerman and partner Joseph Fedele envisioned the entrepreneurial opportunities for an online grocery store and set their sights high with a steady growth plan, the use of off-the-shelf software, automated delivery
The INCLUDE strategy is based on the application of applying an individualized method for students with disabilities. The characteristics include providing the teacher with an organized way to provide accommodations that fit the student’s needs and ability. The INCLUDE strategy is intertwined with the Response-To-Intervention method (RTI). The INCLUDE strategy is grounded in the presumption that the teacher and student relationship is vital to the success of the student. Additionally, the INCLUDE strategy allows the teacher to examine the student's needs and abilities as it relates to the classroom setting and implement practical accommodations. The INCLUDE strategy includes features of the universal design and differentiated instruction (Friend, & Bursuck, 2012).
Google is an example of a business that employs an intrapreneurship approach, giving staff time for personal projects. As a result, Gmail was created and launched in 2004. Currently Gmail is one of the world’s most popular webmail
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
Since its beginning in 1996, Google has always in the forefront with technology and innovation. Founders, Larry Page and Sergey Brin, collaborated on an idea that would amaze their peers and the world (Google history, 2010, figure 2). Larry and Sergey were faced with internal and external forces that would propel and inhibit the invention of Google. Their plan was to develop a search engine that their fellow college students could access for information. They were able to organize their thoughts and pool their talents to start formatting and formulating the search engine. One of the external forces that very quickly became a problem was that Google had outgrown the bandwidth it was using, and they had to find more room.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenue from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries.
Walker et al. (2010) write, “competitive strategies are based on overall patterns of purpose, practice, and performance.” After reviewing the annual report and company website, it appears that Limited Brands Inc. (LTD) does not only have one competitive strategy. Since the firm is divided into several distinct strategic business units (SBU) with differing core competencies and available resources, as well as disparate customer and competitive characteristics it employs different strategies to create value, promote growth and profitability (i.e. Victoria’s Secret and Bath & Body Works; Walker et al., 2010).
In the previous part of our work we were talking about Porter’s value chain of McDonald’s fast-food restaurant. It is known, that before making a statement about competitive priorities, the company should know the objectives of the operation. Is it customer oriented? Does it cover shareholders’ and suppliers’ interests? However, now we consider that McDonald’s has taken into account all of the interests of business environment.
Google is a multi-billionaire company that was founded by Larry Paige and Sergey Brinn in September 1998. Google housed more than 40,000 employees and it is now still increasing. In 2014, the company has 53,600 employees. There are several products created by Google, some of the well-known are Google Search, Google Scholar and Google App.
Others have defined marketing strategy as having the important components: define the target or the market, and statement of the product aimed at the chosen target (Smith, 2003).
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
In this day and age, many individuals simply cannot go without some sort of socialization. Specifically speaking, most participate in online social networking sites. The most popular and used one is commonly known as Facebook. Facebook was created in 2004 by Mark Zuckerberg. By 2007, Facebook had over 21 million users, adding up to 1.6 billion page views every single day. The typical user spends over twenty minutes per day on Facebook and two thirds of the users log in every day at least once. It is not questionable as to why many people have a Facebook account. Facebook is generally efficient, easy for socialization, and not difficult to manage. Most organizations are affiliated with Facebook, as “almost 22,000 organizations had Facebook directories,” as of November 2006. A year after that in 2007, Facebook was named the seventh most popular website (Ellison 1). However, with anything well known, many oppose to using Facebook and hold criticism against the popular network. There are many flaws in the website and the relationships it starts online. Facebook is risking dangerous activities, ignoring privacy laws, and demeaning healthy socialization.
Nowadays, we are living in the “ technology world”, digital’s century, science and technology are being devolopped like a rain-storm, people try their best effect to serve for human’s infiniti demand. Internet in general and social network in particular are exceedingly funtional tools. Indeed, with over 1.3 billion active users in June,2014 ( Wikipedia), there is no suprise that Facebook has been becoming a leading social network in the world, “Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected” – CEO of Facebook: Mark Zuckerberg (google). Facebook truthly brought many useful; however, it is still “ a double-edged sword”.
This report provides an analysis and evaluation of strategy implementation used by California Pizza Kitchen (CPK) and discusses the effectiveness of their strategy through organization design, control systems, people and culture. My research concluded that CPK relies on control systems to undertake a majority of the company’s operational activities and that human resources and organizational culture must support the strategy implemented, which it does in in the case of CPK.
Mark Zuckerberg founded Facebook in 2004 and its sole purpose is to give people the power to share and connect with the world. With 1.23 billion monthly active members, Facebook has certainly surpassed all other social sites. To put it in perspective that is roughly one-sixth of the entire world’s population. According to his book, Introduction to Digital Literacy Mark D. Bowles (2013) stated that Facebook is “the leading social networking site” where you can update your status, share information like photos, find friends and establish networks (pg. 184). This is exactly why Facebook is so popular amongst other social sites.