Strategy As Stretch Strategy: Compining For The Future

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COMPETING FOR THE FUTURE
By: Prateek Jain, PGDM 2014-16
Strategy as Stretch
Strategy must be built upon where the firm is and where it wants to be in future.
It is not the cash that fuels the journey to the future, but the emotional & intellectual energy of every employee.
Imagine that if you were an investor who, a decade or two ago, was asked to choose between the following pairs of firms as long-term investment opportunities then, where would you have put your money?
Most of the investors would probably have been tempted to invest in the firms in the left column. Why?
Because, these firms had strong reputations, technological richness & deeper pockets. They could hire the most talented people in their industry, had sizable market shares …show more content…

• A sense of discovery – strategic intent is differentiated; it implies a competitively unique point of view about the future.
• A sense of destiny – Strategic intent has an emotional edge to it, it is a goal that employees perceive as inherently worthwhile.
Strategic architecture
A strategic architecture identifies what we must be doing right now to intercept the future. It is the essential link between today and tomorrow, between short term and long term. It shows the organization what competencies it must begin building right now, what new customer groups it must begin to understand, right now, what new channels it should be exploring, what new development priorities it should be pursuing right now to intercept the future.
Strategic architecture is a broad opportunity approach plan. The question addressed by a strategic architecture is not what we must do to maximize our revenues or share in an existing product market, but what must we do today in terms of competence acquisition, to prepare ourselves to capture a significant share of the future revenues in an emerging opportunity arena.
Strategy as Leverage
Stretch & Leverage are blood

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