Table of Contents 1. Introduction: 2 2. Value Chain analysis 2 2.1 Logistics that are inbounded 2 2.3 Logistics that are out bounded 3 2.4 Sales plus marketing 3 2.5 Services 3 3. Resource based view (RBV) 4 4. Public relation issues 5 4.1 Tesco’s Twitter PR crisis around 'slave labour' claims 5 4.2 The horsemeat scandal 6 5. Core competencies 7 6. Tesco Cultural Web 8 7. Tesco TOWS Analysis 8 8. Strategic options for Tesco 10 8.1 Strategy for market development: strategic alliances plus joint development 10 8.2 Diversification and development of the product 11 8.3 SAF 11 9. Conclusion 12 References: 14 1. Introduction: This is the second part of the strategic assignment. In this report the competecies, culture and resource analysis of Tesco is presented. Furthermore in this report SWOT analysis of Tesco is presented and then two strategic options are suggested to Tesco. The strategic options suggested are then evaluated through the SAF model. 2. Value Chain analysis Lynch (2006) explained this as it is an association in between main values that adds tasks plus supporting tasks. In Audrestsch (1995) it is proposed that this is considered like a tactical valuation means which helps in diagnosis addition of values by the process of weaknesses plus strength. Below given image is proposed by value chain of Tesco. (Source: Lynch, 2006) 2.1 Logistics that are inbounded Complete administration of cost is done by lean internal operational functions adopted by the Tesco. Record of accepted salespersons and organizing scheme are upgraded regularly and endlessly. Effectiveness and efficiency of such operations are maintained by these policies adopted by Tesco. 2.2 Organization of operational activities Tesco’s plan of low cost leadersh... ... middle of paper ... ...choles K. (2003) Exploring Corporate Strategy, 6th ed., Prentice Hill: London; 12. Keynote (2010), Keynote Report on Food Retail Industry, Keynote International [can’t find. Wrong date. Need to provide link] 13. Lynch, R. (2006), Corporate Strategy (4th ed.) (Harlow: Pearson Education Limited) 14. MarketWatch (2004) Company Spotlight: Tesco, Datamonitor, September 15. Mbaskool, 2014, Tesco Stores SWOT analysis, available at: http://www.mbaskool.com/brandguide/lifestyle-and-retail/5746-tesco-stores.html 16. Mintel (2010), Food Retail Industry – Including Online, Mintel Research 17. Palmer M. (2004) International retail restructuring and divestment: the experience of Tesco, Journal of Marketing Management, November, Vol. 20 Issue 9/10, pp.1075-1101; 18. Reuters, 2014, Annual Income Statement Data, available at: http://www.4-traders.com/TESCO-PLC-4000540/financials/
The Relationship between the Structure, Culture, and Management Styles in Tescos There is a clear relationship between the structure, culture and management styles in Tescos here are some examples showing this: Tescos uses power culture which has a top down (tall structure) whereby objectives are determined by the individual or individuals. This structure is also linked in with an autocratic management style as this structure tends to have a ‘them and us attitude’ which depends on where individuals stand in the hierarchy. Tescos has also adopted role culture which is structured in a hierarchal way and is divided into a number of functions which ties in with a democratic style because of the multidirectional flows of communication between organisational members means there is more likely to be a team approach. This also inter relates with the ‘flat structure’ Tescos has adopted which refers to the number of levels within the hierarchy of an organisation whereby everyone’s role, position and responsibility is made clear so that there is a clear chain of command. These cultures help Tescos to meet a range of objectives from being market leader to maximising sales and profits.
Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2012). Strategic Management: Text & Cases (6th Ed.). New York, NY: McGraw-Hill.
One can use SWOT analysis as a major tool to identify factors affecting the competitiveness and viability of each firm before the merger takes place. The intent is to provide the information base to support clear and focused decision making. Exhibit 1 provide...
The purpose of this section of this report is to define the marketing concept; to explain what it means to be a market-orientated organisation; and to show that Tesco’s appear to be a successful, market-orientated company. Furthermore, that Tesco’s employ strategic relationship marketing to offer value to customers’; and achieve higher revenues and brand loyalty in return. Finally, to explain that being market oriented may also have some disadvantages if not carried out effectively.
• Hitt, Michael A; Hokisson, Robert E.; Ireland, RD. Strategic Management. 6th Ed., Masson, Ohio: Souht. Wester 2005.
In addition, there is a moderate presence of organizational capability. In the intangible section, Tesco Corporation has a strong presence in human, innovative, and reputation resources. Furthermore, Tesco has a valuable strong capabilities. The core competencies are key to a company’s sustainability. Tesco has a presence of a high level of capabilities. They are high in areas of design, technology, training, and research and development. In addition, Tesco has a superior presence in the area of manufacturing.
In this report, we adopt SWOT analysis to determine the strategic fit between the company’s internal, distinctive capabilities and external threats in the current market. Recommendations were provided in the later part of the report on the possible approach to tap on external market opportunity and our suggestion to resolve current issues faced by the company.
Qualitative research provides insight into developing phenomena or offers a new perspective on current trends. Prior to the creation of a dynamic strategic plan, the SWOT analysis offers a critical assessment of an organization’s competitive position, though the four areas of assessment are not weighted, nor does the utilization of the tool provide specific direction for the organization and requires subjective interpretation of the data. Input from stakeholders brings validity to the information gathered while conducting a SWOT
Value chain analyses a firm 's internal activities such as planning, production, and development, packaging and distribution so as to create value for clients. The function of the value chain is to identify the sources for cost reduction along with quality improvement. It means value chain is used to identify the strong and weak points, positive and negative points, the scope of improvement; in a nutshell, the advantages and disadvantages of the activities taking place in the system. The value chain is also called as a strategic analysis tool and it is a well-known concept in business management industry.
This is a crucial part of a strategic analysis because ‘…organisations do not exist in a vacuum, they are part of a complex world’ (Bowman 1987:61) and many factors can influence operations, beneficially and unfavourably. However, these can be difficult to comprehend due to their complexity, diversity and fast changing nature. Necessarily a number of techniques have been developed to facilitate the process and to ‘…contribute to answering the key managerial question…’of what ‘…opportunities and threats might arise in the future’ (Johnson & Scholes 2002:99).
Because the subject matter of strategic management is so inherently complex and because each one of us brings his own personal biases to the analysis, it was suggested early on that virtually all case material in the field be analyzed from the perspective of more than one methodology. Profit theory and industrial chains were selected as the first of a number of viable approaches to the analytical process. It would have been equally correct to select the Five Competitive Forces analysis refined by Michael Porter, one of the major figures in the field of strategic management. This methodology addresses the same issues but differs only in the language that they use to describe corporate behavior. The five forces are:
A chain value is a diagram that a company uses to decide its activities up into component parts such as its functions or management from top to bottom or vice versa. Example
...d to learn from the chess game in terms of the ground rules and specific strategic management points of views. There are three common strategic principles and management expertises that the corporations need to be aware of and follow. First of all, it is highly advisable for them to conduct a macro environment evaluation through resorting to the PESTLE Analysis and the Porter’s Five Forces Model. Second, it is of significance to carry out self evaluation analysis with a view to better understanding the firms’ own advantages and capabilities through using SWOT Analysis. Last but not least, the corporation is advisable to conduct an all rounded competitor analysis in order to gain a detailed acknowledgement of the current circumstance possessed by the major competitors so as to assist them to generate a better corresponding strategies in the future business operation.
Before explaining the advantages that a value chain can offer, it is important to first identify the value chain itself. According to Stabell and Fjeldstad (1998) Porter's work on VCA began by disseminating an organization's activities into two categories, primary activities and support activities (See Figure 1):
Strategic management is a universal concept that can help many different fields with their planning, their mission, and their competitive advantages. One huge similarity between Marketing, Supply Chain Acquisition, Human Resources, and Information Systems is the use of a SWOT analysis. A SWOT is an “analysis, which takes information from an environmental analysis and separates it into internal strengths and weaknesses, as well as its external opportunities and threats” (Investopedia, 2016). This is important in any field since it can potentially help identify a competitive advantage as well. What is interesting is that these SWOT analyses are used in such differing ways all to accomplish the same