Comparison of Aciphex to Prilosec Essay

Comparison of Aciphex to Prilosec Essay

Length: 1429 words (4.1 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Introduction
Looking deeper into the world of pharmaceutical advertising, this paper will focus on two gastrointestinal medication advertisements. Both were found in popular magazines targeted at women and are for the treatment of frequent heartburn symptoms. This paper will critique the advertisements individually, then compare and contrast them to each other. Additionally, the pathophysiology of heartburn will be described along with the effects the medications have on them. It of interest to note that the Food and Drug Administration regulate prescription drug advertising while the Federal Trade Commission regulates over-the-counter drug advertising; therefore the requirements for each type of advertisement vary (Consumer Healthcare Products, 2010).
Aciphex Critique
A magazine advertisement shows a slightly overweight man barbequing in his backyard. He is approximately 40-years-old and he is smiling. Written near the pictured man, the advertisement reads, “Can Aciphex relieve your frequent heartburn and other symptoms of acid reflux disease” (Aciphex, 2009) The advertisement may be leading the reader to wonder if the gentleman is planning to overeat at his barbeque dinner.
Below the half-page photograph, the advertisement states, “If you experience frequent heartburn (2 or more days a week), despite treatment and diet changes, you may have acid reflux disease. Talk to a doctor about your condition and ask if ACIPHEX is right for you” (Aciphex, 2009). This statement is designed to prompt the reader to wonder if they have persistent heartburn and perhaps need this new medication. As expected, the sidebar of the advertisement discusses important safety information, such as possible side effects and drug interactions...


... middle of paper ...


...chieved? Drugs 2005, 65(1), 13-23.
Consumer Healthcare Products Association, (2010). Faqs about the regulation of otcs Retrieved from http://www.chpa-info.org/scienceregulatory/FAQs_Regulation_OTCs.aspx
Lehne, R.A. (2010). Pharmacology for nursing (7th Ed.). St. Louis, MO: Saunders Elsevier
McCance, K. L., Huether, S. E., Brashers, V. L., & Rote, N. S. (2010). Pathophysiology: The biologic basis for disease in adults and children (6th ed.). Maryland Heights, Mo.: Mosby Elsevier
O'Malley, P. (2003). Gastric ulcers and GERD. Clinical Nurse Specialist, 17(6), 286-289.
Prilosec OTC. (2009, November). Sunset, 121.
Prilosec tablets 20 mg OTC size: 42. (2011). Retrieved from http://www.google.com/products/catalog?q=prilosec&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&cid=10703744061783905823&sa=X&ei=rI12TaiYH4T0swPW7NW0BA&ved=0CEYQ8wIwBA#

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Social Comparison Research Essay

- Social comparison is primarily known as determining our social and self-worth by associating other’s into the equation. In other words, it is common that we make evaluations about our self and others most of the time. A majority of individuals, however, have the power to hold back our judgments and take control of jealous feelings that might spring up. The social comparison theory is how we discover ourselves and the characteristics we possess by comparing those traits with others’. This theory is much more complex than simply comparing one another - consisting of three types of comparisons and times when these evaluations are necessary....   [tags: Social comparison theory, Comparisons, Comparison]

Powerful Essays
850 words (2.4 pages)

Comaparison of The Crucible and Sommersby Essay

- Sometimes two things may seem like they have nothing in common but when analyzed more critically one may find many similarities. A good example of this would be between The Crucible and Sommersby. These two stories may seem like they have nothing in common; one, The Crucible, is about the Salem witch trials, the other, Sommersby, is about a POW returning home after six years. These two stories may appear to be totally different but they do in fact share many similarities. Three of the characters in The Crucible are very similar to three characters in Sommersby....   [tags: comparison compare contrast essays]

Free Essays
796 words (2.3 pages)

A Comparison of The Trial and The Metamorphosis Essay

- A Comparison of The Trial and The Metamorphosis        Two of Kafkas' most predominate works, The Trial and The Metamorphosis, are very similar in many aspects, yet also have unique differences. Many of these similarities and differences are very obvious, but also there are subtle comparisons that the reader might not pick up while reading. One would think, after reading both stories, that the differences outweigh the similarities, but that is not entirely true. Not only should the reader view the style of the writing when comparing the two, but also the setting and plot of the two stories....   [tags: comparison compare contrast essays]

Free Essays
784 words (2.2 pages)

A Comparison of Butler's Life and Kindred Essay

- A Comparison of Butler's Life and Kindred   What lies in the mind of an author as he or she begins the long task of writing a fiction novel. This question can be answered if the author's life is studied and then compared to the work itself. Octavia E. Butler's life and her novel Kindred have remarkable comparisons. This essay will point out important events of Butler's life and how they link to the mentioned novel. Octavia Estelle Butler was born on June 22, 1947 in Pasadena, California (Voices From 1)....   [tags: comparison compare contrast essays]

Powerful Essays
1891 words (5.4 pages)

Comparison and Contrast in The Great Gatsby Essay

- Comparison and Contrast in The Great Gatsby       The success of Francis Scott Key Fitzgerald's The Great Gatsby is in part due to his successful characterization of the main characters through the comparison and contrast of Daisy Buchanan and Myrtle Wilson, Tom Buchanan and George B. Wilson, and Nick Carraway and Jay Gatsby. The contrast is achieved through two principle means: contrasting opposite qualities held by the characters and contrasting one character's posititve or negative qualities to another's lack thereof....   [tags: comparison compare contrast essays]

Powerful Essays
1767 words (5 pages)

A Comparison of the Scop in Beowulf and Widsith Essays

- The Scop in Beowulf and Widsith.       The scop in Anglo-Saxon times had a very defined role. A comparison between the scop in Beowulf and the scop in Widsith will more clearly define for us what that role was.   The 142 verses of Widsith are the oldest in the English language, and form the earliest output in verse of any Germanic people. Widsith contains a huge catalog of 70 tribes and  69 important people, many of whom are proven to have lived in the third, fourth and fifth centuries. The vast knowledge of history which was required of a good scop, just amazes the reader....   [tags: comparison compare contrast essays]

Powerful Essays
991 words (2.8 pages)

Comparison of Jesus and Muhammad Essay examples

- Comparison of Jesus and Muhammad Jesus is the person that is considered to have a significant influence on the beginnings of the Christian religion. Muhammad is said to have been responsible for the beginnings of the Islamic religion. I will be delivering some key comparisons in the lives of each of these men. A couple of these comparisons will be discussing the history of each man and show the influence their deaths played on the two individual religions each one is associated with....   [tags: Comparison Religion Religious]

Powerful Essays
1413 words (4 pages)

Essay on Comparison between Characters of Frankenstein

- Comparison between Characters of Frankenstein       In Frankenstein, Mary Shelley combines three separate stories involving three different characters--Walton, Victor, and Frankenstein's monster. Though the reader is hearing the stories through Walton's perspective, Walton strives for accuracy in relating the details, as he says, "I have resolved every night,...to record, as nearly as possible in his [Victor's] own words, what he has related during the day" (Shelley 37). Shelley's shift in point of view allows for direct comparison and contrast between the characters, as the reader hears their stories through the use of first person....   [tags: comparison compare contrast essays]

Powerful Essays
1508 words (4.3 pages)

Essay about Marketing Comparison

- Marketing Comparison Profile 1: So you’re thinking of doing some online advertising to drive traffic to your Web site – good idea. It’s the new way to advertise and gain new supporters. Forget billboards in Times Square or commercials during the Super Bowl; using online text ads to promote your organization is extremely affordable (usually $5 to get started) and simple. Since you’re going to start advertising online somewhere, it’s kind of nice to get some free advertising money to play around with....   [tags: Marketing Comparison Market]

Powerful Essays
933 words (2.7 pages)

Essay Comparisons

- Comparisons Gerard David and Mary Cassatt both are remarkable artists who has influenced artists today. Gerard David was born in 1455 in the Netherlands (Oudewater). Mary Cassatt was born in 1861 in Pennsylvania. Even though they were born at different times, their paintings show the relationship between mother and child. David painted Virgin and Child With Four Angels in 1510. The type of canvas used was wood with oil paint. The wood has a rectangular shape. The Virgin and Child characters that were reproduced from a painting by Jan van Eyck, who influenced David when he settled in Bruges in 1484....   [tags: essays papers]

Free Essays
742 words (2.1 pages)