Why do female athletes receive less media coverage than male athletes? Male athletes dominate professional sport that airs on television. The media easily overlooks female athletes except during occasion like the Winter Olympics. The articles Media Coverage of Women’s Sports is Important (Lopiano, 2008) and Take Back the Sports Page? (Sommers, 2010) acknowledge factors that determine the amount of media coverage female athletes receive. [Lopiano and Sommers address this issue in regards to media coverage on female athletes differently. Lopiano focuses on the general message the media broadcasts and Sommers uses statistics to show the difference between female and male media. Lopiano and Sommers agree that the media considers female sports less valid. Both focus on different aspects such as problem and solutions and the different consequences of unequal media coverage]. The authors discover similar as well as different factors that contribute to the inequality media coverage of both female and male athletes obtain.
Lopiano and Sommers agree that the amount of media coverage female athletes receive compared to male athletes indicates that female athletes are less valid. Lopiano and Sommers both point out that the media tends to highlight female athletes in action only during major events. Fortunately, for the male athletes, the tendency is different because no matter what time of the year it is, male events are always airing on the television. The media only decides to highlight events such as the National College Athletic Association (NCAA) women’s basketball Final Four, Olympics, and World Cup soccer. Since the Olympic games and World Cup occurs every four years, the Final Four also known as the semi-final round are the rare eve...
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... athletes feel more secure than their female counterparts. Lopiano and Sommers create realistic, reliable and clear material that uncovers how female athletes struggle to gain media coverage. The article by Lopiano (2008) is broad and simple, while the article by Sommers (2010) is specific and precise. Overall, Lopiano and Sommers prove to be effective, straightforward, and unique sources that challenge the inconsistency of media coverage between female athletes and male athletes.
Lopiano, D. A. (2008, February 12). Media coverage of women's sports is important. Sports Management Resources. Retrieved from http://www.sportsmanagementresources.com/library/media-coverage-womens-sports
Sommers, C. H. (2010, August 12). Take back the sports page? The American Magazine. Retrieved from http://www.american.com/archive/2010/august/take-back-the-sports-page/
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