Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Techniques of persuasion
Techniques of persuasion
Techniques of persuasion
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Techniques of persuasion
In this essay I will be comparing three pieces of advertising texts. The first advert I will be comparing is called the ‘Protein’ advert. This advert is very informative as well as persuasive. It is designed to inform people, who are trying to become fit, about a product which helps them get into shape easily. It also persuades you to buy the product as it has a free coupon for the product which will make readers read the advertisement and buy the product.
The next advert I will be comparing is the ‘bread’ advert. This is also very informative as it describes something very unusual, it talks about something not related to the main product, but it tells us that without photosynthesis, the bread would not be the bread it is today.
The last text I will comparing is the ‘looking good’ text. It is an advertisement promoting healthy new products from a new range. It persuades you to try the new range of healthy food. The purpose of the advertisement is to persuade. It is also quite informative. I think all three texts are connected as they all have similar themes.
The ‘protein’ and ‘looking good’ texts are both designed for people who are trying to become healthy and change their lifestyle. The ‘protein’ advert is for people who trying to keep a healthy balanced diet and promotes a drink to help their diet whereas the ‘looking good’ advert is for people who want a healthier start to their diet and they can do this by trying the new range from Asda. Both texts are mainly for women because in the ‘protein’ advert there is a picture of a woman and women mainly care about their figure and diet more than men do.
The ‘bread’ advert is for a wide variety of age groups and any gender. The target audience is probably for people who eat ...
... middle of paper ...
...ick the techniques used obviously.
I think the adverts I chose were not very effective and there were not many techniques used that I couldn’t talk about in my essay. The ‘bread’ advert makes the reader feel involved and that is what I mainly liked about the advert. I also liked the effective picture of the leaf used because of the effect it had on the whole advertisement.
The ‘looking good’ advert didn’t look like an advert when you take a first glance at it, but when you actually read the advertising promotion you can tell it is an advert.
The ‘protein’ advert was my favourite advert and I think was the best one I picked because of the image, text and typography used. There was a lot of information I could use for my essay and as part of the audience I think it was the most informative and eye catching advert from the three advertising pieces.
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
The top is two teenagers showing their “love” with a sub text stating “Some things are full of hormones.” and the bottom with the lunch meat with a seal that says natural. It also has a sub text saying “We’re not.” What can be concluded from this ad is the first appeal is “attention” due to grabbing your attention with imagery and text. The second is safety because the ad says that Oscar Mayer meat is safe with no additives. And the last appeal is physiological need of food due to the product being food for
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
All these stages are simple, but extremely effective. Any advertisement that you hear on the radio or see on the TV is using classical conditioning to make you change your behavior and go and buy their product. Cola, pizzas, cars, and even toilet paper commercials are no exception. Advertisements are made with this psychological principal, using objects or certain types of people to generate an emotion to dig deep into your mind and your pocket book. Today we will take a walk through the history of advertising and look at how commercials for beauty products have evolved with the
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
A good advertisement always can leave a deep impression to the audience. It associates with the rhetorical skill to represent the meaning of advertisement. An advertisement I want to discuss is about domestic violence topic. (this advertisement from Amnesty International). It is a public service advertising. The purpose is hope three types of audiences can pay more attention to domestic violence and makes an effective use of pathos by appealing the sympathy of the audience. This is the most impressive ad I have ever seen.
Both of the adverts have main points that they want you to focus on as
sed. Overall each of the adverts analysed are set in different locations they all promote John Smiths but each advert does slightly differently. Both of the adverts set in the Indian restaurant are explicit in their persuasion. They use close up images of Peter Kay addressing the camera whilst others are drinking the product. In contrast, the diving, the football and the advert with his mother all use a more subtle approach.
The advertisement determines a choice of eating a healthy apple or a fattening cheese burger. This ad relies on the pros and cons of eating healthy or not by depicting the food choice a concern of their weight. In doing so, the ad is able to show how food choices turns humans weight into being healthy or obese. The man in the left seems very healthy. On his hand, there is a delicious apple which is good source of Vitamin C. The man on the right is the complete opposite and seems very unhealthy. He is holding a cheeseburger, that just by first glance looks very disgusting. The food we eat helps perform different functions in our bodies. A piece of fruit gives our bodies the vitamins and the minerals to keep us healthy. A cheeseburger contains a lot of trans- fat, carbs and sodium can cause health problems. The man in the left is very young. His body has a crispy tan skin tone and is hairless. The man in the right is much older due to its light skin color and is hairy from his stomach. The background blue color denatures two scenes of
In the first part of the advertisement the man makes a comment saying, “So the harder a wife works, the cuter she looks!” Implying that if the consumer eats Kellogg’s PEP cereal she too will gain “cuter looks”, strongly emphasized by underlining the slogan. With the product they won’t just gain an extra boost of energy to continue daily chores, but will also gain the eyes of their husband. The wife looking perky and agreeable, the admiration from her husband appeals to the audience which is directed towards both men and women. Men are targeted through the fantasy of having a more attractive wife. The main tagline suggests that men can purchase the product and expect improvements in their wives looks. Women are targets as well, in hopes of gaining a “cuter” appearance that will appeal to the man in their life. The target audience negatively attracts men and women, again showcasing how these roles define both a man and a woman into whom society believes is acceptable. Women having to conform into a tight strict guideline that must tend to a man 's wants and needs; as if a women must bow down to a man in order to gain respect, love and
The first image I have chosen to discuss is a smoking advert from the 1950’s. It features John Wayne smoking a Camel cigarette. It is a commercial advert, because it is trying to sell a product. Conversely, the advert that I will be comparing with is an advocacy advert, because it is trying to persuade you not to smoke. It is giving you advice about an activity which is considered controversial. It is an advert from ‘Alghanim Medical services 2000’. It uses a very formal font and adds formal authenticity.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.