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Nature and concept of corporate social responsibility
Nature and concept of corporate social responsibility
Nature and concept of corporate social responsibility
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Citing the Argenti (2012) text, compare and contrast identity vs. image vs. reputation. Identity, Image, and Reputation can be compared and contrasted quite drastically. While the terms may be somewhat similar, they also have some fairly obvious differences. Argenti (2013) defines identity of a company as: The actual manifestation of the company’s reality as conveyed through the organization’s name, logo, motto, brands, products, services, buildings, stationary, uniforms, and all other tangible pieces of evidence created by the organization and communicated to all its various constituencies. (p. 72) In laymans terms, identity is far different from what the general public perceives it to be, to a company their identity is what they The concept of Corporate Social Responsibility (CSR) is when a company takes responsibility and is held accountable for the social and environmental impact of its operation. Typically, companies develop responsible policies and procedure to integrate in to their daily operation. Furthermore, they track and report their progress towards implementing these policies. Corporate responsibility is defined as, “A corporation’s social and environmental obligations to its constituencies and greater society.” (Argenti, 2013, p.109). Corporate responsibility is “an organization’s respect for society’s interests as demonstrated by taking ownership of the effect its activities have on key constituencies, including customers, employees, shareholders, communities, and the environment, in all parts of its operations.” (Argenti, 2013, p. 111) Argenti (2013) discusses about various areas of how corporate responsibility influences their reputation. These areas include consumer values and expectations, pressure from investors, employee engagement, nongovernmental organizations involvement, and the impact on environment (pp. 121-
Everyone struggles with identity at one point in their life. It will eventually happen to everyone. Identity is how people see one another, it is one of the most important things about someone. Identity goes hand in hand with experience. One’s experiences can impact one’s identity.
Corporate social responsibilities (CSR) have a different meaning in different company but in my view CSR is the concept which is the ability one of the companies can do for society. As the company responsibilities toward the society and environment in the way operate their business. CSR is about how companies manage the business processes to produce an overall positive impact on society. CSR also known as a “corporate citizenship” and with do that CSR is not provide an immediate financial benefit to the company but promote positive social and environmental change. (www.investopedia.com/terms/c/corp-social-responsibility). CSR is a high profile nation which the business world perceives as a strategic (Economist, 2008; Porter & Kramer, 2006)
Identity, an ambiguous idea, plays an important part in today’s world. To me identity can be defined as who a person is or what differentiates one person from another. Identity would be a person’s name, age, height, ethnicity, personality, and more. A quote by Anne Sexton states “It doesn't matter who my father was; it matters who I remember he was”(Anne Sexton). This quote helps me define identity because I believe it is saying that identity is what people are remembered by. When some people think of identity, words such as, uniqueness, distinctiveness, or individuality may come to mind. However, I disagree with this because when I think of identity I think of mimicry, self-consciousness, or opinions.
Before beginning the explanation of how an identity is formed, one must understand what an identity is. So, what is identity? To answer this, one might think of what gives him individuality; what makes him unique; what makes up his personality. Identity is who one is. Identity is a factor that tells what one wants out of life and how he is set to get it. It tells what kind of a person one is by the attitude and persona he has. And it depends upon the mixture of all parts of one’s life including personal choices and cultural and societal influences, but personal choices affect the identity of one more than the others.
An identity is more than just a name. Sometimes an identity is the first thing and possible the only thing a person notices about one or the other. A person's identity can represent their culture, their race and sometimes, even possible their family background. My identity is what represents me. For those who does not know me personally but knows my name, knows my identity. This identity is what people will recognize me as for now and possible for ever.
In contrast to identity, image refers to the perceived impression of an organisation and its employees from the perspective of an external observer. Due to the often, non-transparent nature of KIFs and the “strong sensitivity to lack of confirmation” of knowledge workers, identity can be understood as the fundament for a distinctive brand image (Alvesson, 2004, p. 194). This indicates the importance of identity work that can be transferred to a holistic image and signifies the status of knowledge workers as valuable for the organisation. A study from Alvesson and Robertson (2006), analysed the implications of several consultancies that generated an elite identity to foster a new structural programme. Amongst other outcomes regarding the motivation of existing employees to produce higher qualitative work, they also emphasised the effect on the external impression that the firm only recruited outstanding applicants, which in turn attracted prestigious clients. According to Newell et al. (2009), this integral approach increases the likelihood of knowledge workers to view their organisation as suitable employer and remain loyal to it. However, Alvesson and Spicer (2016, p. 167) argue, that often organisations are only applying a “window-dressing” approach, that is to project a certain image which is not consistent with what employees perceive as reality or what they identify with. They reason that organisations adopt this strategy to increase staff identification through image construction and but merely focus on what is perceived by their external stakeholder. Hence, it can be questioned, whether identity work is often reduced to appeal to an audience rather than engaging in a deeper examination of what knowledge workers are actually perceiving as important, in order to find a meaningful identity in working
Corporate social responsibility is essentially a concept whereby the voluntary decision of the company in order to contribute to a better society and a cleaner environment. Corporate social responsibility by contributions by the company, through its operational activities and its social investment to the community. This is the concept of sustainable development to connect to the corporate level.
Identity. What is identity? One will say that it is the distinct personality of an individual. Others will say that identity is the behavior of a person in response to their surrounding environment. At certain points of time, some people search for their identity in order to understand their existence in life. In regards, identity is shaped into an individual through the social trials of life that involve family and peers, the religious beliefs by the practice of certain faiths, and cultural awareness through family history and traditions. These are what shape the identity of an individual.
Webster's dictionary describes identity as sameness of essential character, individuality, or the fact of being the same person as one claims to be. So your identity can include your name, your age, your job title, or simply characteristics of your body. These things are facts, facts you don't care to share with the world. Just as the word suggests your identity is something by which you can be identified. These are things that describe a person in terms a stranger would understand. This area of identity is proof of who you are. However, your identity is also composed of what you are. They mark your role in society. Who you are and what you do make up your identity. This is essential in the human life span because people are always searching to find where they truly belong in the world.
Identity is popularly regarded as a combination of personality, feelings and beliefs. Basically, identity defines who a person is. It is used to describe and distinguish the personality of people. It is what makes people unique. Some may believe that identity and personality are similar or the same, but personality is simply an insincere impression and does not involve a person’s hidden feelings and beliefs. That is, the way we are brought up is what defines us; it is what we become or what we are and that cannot be changed in any way until we embrace a different culture or decide to change our way of doing things.
Branding has been around for centuries as means to distinguish the goods of one producer from those of another. Its significance can be understood by the fact that corporations spend millions on just designing and implementing brand strategies. Firms and organizations have come to the realization that one of their most valuable assets is the brand name associated with their products or services.
Identity is a clear idea of your own personal likes and dislikes that have been formed from a lifetime of experience. From when you’re little you start forming your own personal identity from things that have happened to you and the people that make these things happen. The way that you react to these experiences define who you are as a person.
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. With some models, a firm's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law."[2][3] CSR aims to embrace responsibility for corporate actions
While the concept of an individual having responsibility is commonly recognized, modern views have lead to the emerging issue of corporate responsibility. Business Directory.com defines corporate social responsibility as, “A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.” But such a concept has been much disputed since at least the 1970’s.
However, there can be more definitions about what Corporate Social Responsibility can be. For example, Corporate Social Responsibility can be the commitment which is continuing for a business to behave ethically and bring to economy the development to improve the workforces’ of the whole society and local community and their families’ quality of life. Corporate Social Responsibility is also known as the obligation of a company to serve the society’s interest and of course its own. With the help of the Corporate and Social Responsibility, social and environmental concerns companies can integrate into their business and stakeholders operations.