Comparing How Two Government Websites Present Information to Their Audiences

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In what many now refer to as the digital age, the internet has proven to play an essential role for not only entertainment and socialising, but also as a worldwide source of news and information. Government run websites such as Adelaide Metro and Bureau Of Meteorology (BOM) are examples of information services, providing information that could be considered essential. Both of these websites are government funded, yet each comprises subtle differences in form, language, context, purpose and interrelationship, which are all purposefully done to relate more closely to a specific group within society.
The two websites are government-funded because their purpose has been seen as necessary to the public. Adelaide Metro is the number one source for information on public transport in Adelaide, and is used to organise travel routes via bus, train and tram. Adelaide Metro’s travel routes are now shown as alternative means of travel to walking and driving by Google Maps, the most widely used online map website with 250 million users on smartphones alone (Google Enterprise, 2014). Understanding how to read the timetables is the only knowledge required before using the website. Adelaide Metro aims their online resources at teenagers more than adults because far less teenagers drive due to their age and low financial income. Information regarding public transport can also be acquired in pamphlet form, allowing people unfamiliar with the website to access the information. Unlike Adelaide Metro, all of BOM’s information is found only on its website. On 15th February 2014, BOM was the most visited weather website in Australia, and the 27th most visited website overall (Alexa, 2014). BOM is relied upon for information regarding temperature, humidi...

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...ent that is in charge of running the Adelaide Metro website, and what their role in the government is. This was used to credit the department running the website.

Alexa, 2014, Bom.gov.au Site Info [online], http://www.alexa.com/siteinfo/bom.gov.au, accessed 15 Feb 2014
Here, statistics for the Bureau Of Meteorology are shown. These statistics indicate the popularity of the website internationally, nationally and locally.

BOM, 2014, Australia’s official weather forecasts and weather radar [online], http://www.bom.gov.au, accessed 8 Feb 2014
The screenshot captioned ‘Screenshot of BOM homepage’ was taken from this website.

Adelaide Metro, 2014, Adelaide Metro – Bus, train and tram timetables – public transport Adelaide [online], http://www.adelaidemetro.com.au, accessed 8 Feb 2014
The screenshot ‘Screenshot of Adelaide Metro homepage’ was taken from this website.

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