For my comparison paper I had a very tough time deciding whose work I would really be able to compare mine to, the work I do mostly consists of 2d elements printed on a 3d item, mostly focusing on apparel design. The majority of my work is done for packaging or t-shirt design for bands. There are many designers out there most of them self taught that work in the apparel design market, with so many out there choosing someone to compare my work to was not easy. Graphic designer Kelly Scott Orr is currently the in house designer at Drive Thru records based out of Los Angeles, this record label basically established the pop punk genre that is ever so popular today. He also owns and designs apparel for his company Burn This Forever, is in the band Teen Hearts, and does client based commission work. The reason I chose Kelly was because he and I share a similar style of design and our designs cater to a younger demographic. Throughout this paper I will compare and contrast the social, visual, and physical elements of my apparel designs to his.
Socially our designs share the idea that these shirts are designed to be a sellable product that will attract a certain youth demographic, some would say this demographic would be 12-25 year old males and females who are into a specific genre of music and style somewhat associated with the hipster culture that is popular today. The success of these designs is based upon creating visually appealing graphic elements tied with type, mostly the company or bands identity and highly saturated hues. We both share the drive to establish our own company and promote the brand; this can be seen in the Burn This Forever picture enclosed, as well as with my Nevernood clothing line. In contrast my work is mos...
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...t designs, most of my designs could be considered designs on a budget consisting mostly of 2 color designs(3). There is a business or somewhat chaos to Kelly’s designs giving the viewer a lot to look at and take in; my designs tend to be more minimal with the company name being the most present element of the design.
When it comes to physical aspects of our work its very similar the designs are done in programs such as Adobe Illustrator and Adobe Photoshop. They are printed in the same screen-printed method with the same plasticide ink. The designs are printed onto apparel items mostly consisting of t-shirts and hooded sweatshirts but could range to a number of 3d objects. I’m not quite sure how the physical elements of this contrast because they are essentially 2d designs printed on a 3d form being apparel and printed in the same fashion with the same medium.
In a second attempt to further expand the company horizons, an e-commerce site was created. This site is interesting because its main focus is not the clothing but the “lifestyle”. Upon entering the Abercrombie and Fitch website, the first thing the consumer sees is a half naked man, sprawled on the ground, eating a plate full of fruit. It is just to be inferred that he is wearing Abercrombie and Fitch clothing. This just shows how the image of Abercrombie is much more important than the clothing itself. The site itself is bright and summery. The attitude is carefree, active and sexy. Maneuvering ones way around this website is relatively easy. The links include Lifestyle, A&F TV, A&F Quarterly (the magazine/catalogue), Company, and Shop A&F. Other links include, music, movies, downloads, postcards, photos, and “hot” sites. The website seems to be almost completely focused on drawing the consumer into the lifestyle of Abercrombie and Fitch. The information the company gives is very limited. For example, throughout the entire website, there is not one mention of a company mission statement, yet there is a plethora of information about the company’s financial standings.
In the 1997 article Listening to Khakis, published in the New Yorker, Malcolm Gladwell effectively paints a vivid picture of the thought and science that goes into advertising campaigns. Gladwell begins his paper by focusing on the Dockers’ advertising campaign for their line of adult male khaki pants, which he labels as extremely successful. This campaign was the first line of successful fashion advertisements aimed directly toward adult males (Gladwell, 1997). This campaign was cunningly simple and showed only males wearing the pants being advertised with the background noise filled with men having a casual conversation (Gladwell, 1997). This tactic was used because studies showed that Dockers’ target market felt an absence in adult male friendships. (Gladwell, 1997). The simplicity of the advertisements was accentuated as to not to deter possible customers by creating a fashion based ad because, based on Gladwell’s multiple interviews of advertising experts, males shy away from being viewed as fashion forward or “trying to hard” (Gladwell, 1997).
We see the ways that the popular media uses gender tensions everywhere. The truth is that sex sells, we know that. The challenge that advertisers face is: How to use it best. Some advertisers do this better than others and the ones that truly have an understanding of gender tensions will, in the end, sell the most. In my last paper, I explored how the company Abercrombie and Fitch uses gender tensions to sell their clothes. They have become among the masters in advertising and the business in booming. They cater to young adults and young adults only for one powerful reason: It is at this age in which the sexual tensions between male and female are greatest. Abercrombie and Fitch has found their niche.
With his down-the-rabbit-hole approach to design and obsessive attention to detail, Wes Anderson, writer, director and auteur, is best known for his highly stylized movies. His extremely visual, nostalgic worlds give meaning to the stories in his films, contrary to popular critical beliefs that he values style over substance. Through an analysis of his work, I plan to show that design can instead, give substance to style.
In prior generations, clothing were designed by hand. Today, designers have computer-aided design. This software allows them to view designs of clothing on virtual models of a numerous shapes and sizes. In all it's the most efficient garment designing process. It saves companies both time and resources. 3-D printed apparel revolutionizes the experience of buying clothes for the average consumer.
It is evident that today’s advertisements for teen clothing are neither healthy, nor ethical, to use as a way to attract teen consumers; however, companies are getting away with this behavior, because their effective and inappropriate advertisements are merely innuendos. The modern label placed on teens is said to be the primary contender for the cause of eating disorders, suicide, bullying, and depression. Fortunately, groups of teens are getting together to put an end to these unethical advertisements and the messages the ads give off to teens; because of their efforts, the amount of effect that advertisements have on teens now, may dramatically plummet sometime in the near future. In my opinion, it is crucial that us teens make a profound alteration to the way teen merchandise is advertised, which in turn will end the knavish behavior of clothing companies, and cease our judgmental society.
During the 1980’s Graphic Designer, Paula Scher helped design and define the decade of color, music, and fun. Scher began her graphic design work by creating designs for the inside of children’s books. Later on, the artist received a larger gig working for record labels such as CBS and Atlantic Records. After she began her work as an album cover artist, Scher’s artwork became known for its exaggerated use of typography and its unique style. Early in her work, Paula built her credibility with her design of the Boston album artwork from 1976. From there Scher continued to shape the decades of the late seventy’s and the early eighty’s by designing albums for Cheap Trick, The Blue Oyster Cult, The Rolling Stones and more. After some time, Paula resigned form the record industry and began her own design company with her friend Terry Koppel. The two designers called the company Koppel & Scher and ran the business for seven years until the recession, which eventually caused them to go their separate ways. By 1991 Paula received an irresistible job offer to work for Pentagram as a graphic de...
While it's apparent that artists of the modern age owe much to the artists in the Renaissance, there are many differences between the two. There are some similarities however much of what the artist is expressing, and how they present their concepts are entirely different. Renaissance art appears to be more of a historic record, and heavily influenced by reason and mathematics. Modern art on the other hand tends to convey ideas, and emotions, leaving interpretation to the viewer, instead of being straight forward.
A designer must be able to make his or her work visually appealing so that consumers are more likely to consider making purchases. A designer must be able to understand what a consumer wants to be able to capture his or her desires. One must listen to the needs of his or her clients and be able to interpret that information into an original and unique design. Prospective designers must be flexible and must work quickly while paying attention to the details within their designs. A designer may have several projects at once and must be able to work diligently on these projects as to finish them in a timely manner, so as not to disappoint the customer. Despite seeming like a glamorous and easy career, majority of the time designers work long hours to make ends meet with their projects (Romano 64). A designer has to consider several thousands of different images and fonts to put into his or her work to make it more visually appealing to the customer. Designers consider the fonts, images, colors, and layouts to make sure that none of the items clash in a bad way. One must do all of this while also making sure not to intrude on any copyright laws. If a designer were to break a copyright law, he or she could be fined and sued for a very large sum of money. A designer could use pictures from public domain or even take pictures for themselves
Most modern fairytales are expected to have happy endings and be appropriate for children, nonetheless, in past centuries most were gruesome. Consequently, fairytales have been modified throughout time. The stories “Beauty and the Beast” by Jeanne-Marie LePrince de Beaumont and “The Summer and Winter Garden” by Jacob and Wilherm Grimm share similarities and differences. The two stories are distinct because of the peculiar year they have been written in. LePrince de Beaumont’s story is written in London of 1783 and Grimm’s in Germany of 1812. At the time, wealthy people in London, were educated and had nannies who would read to their children; whereas, in Germany, the Grimm brothers created their own interpretation into a short story. Because many high class parents in 18th century London would not be able to spend time with their children, nannies would read “Beauty and the Beast” to them since they were intended for children and considered appropriate. In “The Summer and Winter Garden,” the Grimm’s’ story was mostly based to entertain misbehaved children and teach them the valuable lesson that everyone should be treated with kindness. The Grimm brothers’ goal in rewriting this short story is to better children’s behavior which worked quite well. Since these stories have been re-written for children, it would be safe to say the reason why parents expose the two stories to their children is because they both portray the same moral: good things happen to good people. The two interpretations of “Beauty and the Beast,” although written in separate countries, share important similarities and differences even though the authors have different interpretations and came from different cultures.
Van Der Werf Selgino, Martin. "Activist Seeks Probe Into Logo Apparel Sales." Chronicle of Higher Education 20 April 2001: A 46-47.
After being ranked 8th in the world and having a known name in the sporting industry, he was easily contacted and hired for designing sports/surfing magazines and advertisements. In the interview conducted by Designboom, Carson stated that he had no real formal training in the design world, resulting in a lack of knowledge in basic design content (i.e. grids, formulas, schools of thought, etc.) (Designboom, 2014). But, with his early interest and education in sociology, and his Bachelor of Arts degree, he is easily able to work with real stories, real people, events, and music. When Carson is given the brief article that he must design around, or the client’s idea pitch, he just designs what he feels is right (Designboom, 2014). The more pieces he creates, the more experimental he gets. This act of fearlessness and adventuresome is what makes him such a desirable designer. Clients are confident that he will produce something unique, beautiful, and daring. Carson stated that his strongest skill is his “ability to speak visually and emotionally to a wide variety of audiences and topics” (Designboom, 2014). Carson has been in the design industry for many years and has worked with many varied clients, making his knowledge and level of creativity mastered. His curious, bold, and open-minded personality, plus his experimental, clever, and unique approach to design, has made the successful designer who he is
The main secondary factors consist of how I act, how I dress, and how I as well as others would describe myself. My style includes an array of ranges from semi punk to somewhat hipster to quite grunge. Which ironically is fairly similar to how my mother dressed since she was a teenager during the 80’s when the grunge style was just newly arising to the fashion industry. Nonetheless, my wardrobe mainly consists of worn down combat boots, charmed chokers, light as well as dark washed flannels, and ripped tights. Although many people would argue that an individual’s style is majorly influenced by societal standards and expectations of what is appropriate, I can firmly say that my style is solely based upon my liking and not those of others. In certain cases I will have to purchase clothing from online retails because the clothing the majority of teenagers wear don’t appeal to my style preference. Consequently, my clothing choices can tend to spark debate between the more conservative elders of today’s society however, I adamantly believe that wearing what makes you feel confident within yourself is what should be deemed
There have been many instances where I am stopped and commented on what I’m wearing. Depending on a single item of clothing, I am either a “certified hippie”, “lesbian”, or “law student”. This has brought me to raise an important social question: How have fashion and advertising built identity stereotypes? Stereotyping can have a strong and negative impact on a person, especially younger generations that are now at an influential stage in their mental development. By subjecting them to these stereotypes based on what they wear, they may begin to think of and see themselves as society claims, rather than who they are or aspire to be. By conducting further research on stereotyping in fashion designs through their advertisements, the aim of this research is to understand the history and social ideas behind fashion. By thoroughly understanding the problem, a solution would be easier to reach. In order to gain further insight on the matter, two practitioners have been selected: Dr. Rebecca Arnold and Dr. Roman Meinhold.
in this segment are often brand conscious and enjoy the latest fads and trends. They...