Comparing Consumer and Organizational Buyer Behaviour in the UK Desktop Printer Market.

Comparing Consumer and Organizational Buyer Behaviour in the UK Desktop Printer Market.

Length: 1665 words (4.8 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

In this essay I would like to explore the various ways consumers both private and business view the market for printers and associated goods, be it price, performance, practicality or athletics. Then I would like to look at how retailers and producers conforming their products and marketing techniques in order to operate effectively in a saturated market.
First we need to look at what it is that consumers are looking for in a printer in order to assess how we can market these products and the functionality that they require. The cheapest and most basic printers are of the ink jet variety, using black ink only these start from around twenty to thirty pounds.
The next price bracket thirty to fifty pounds will see you get a colour printer with much better black and white resolution, with the capacity to print average looking pictures, sometimes a basic image scanner, but with better efficiency and reliability. We can talk about why companies are able to mass produce these cheap printers further along but for now we can continue along in my market research.
The next bracket of fifty to one hundred pounds is where most consumers will find themselves in the market looking to purchase at, these usually consist of all in ones and where we see wireless printing starting to appear. These ink jet printers usually have far more features than their lesser counterparts, now we also start to see monotone and basic three colour laser printers appear, which can produce higher quality text quickly in larger quantities and using far less ink than jet printers, furthermore in this price range you are likely to find printers with the ability to auto-duplex which is to say that these printers have the ability to print double sided on sheets of paper wi...


... middle of paper ...


...rom http://www.makerbot.com/blog/2013/06/08/100000th-thing-on-thingiverse/
Hewlett-Packard Development Company, L.P. (2010). Are remanufactured/refilled toner cartridges a better value? Retrieved 25/01/2014, from http://h20423.www2.hp.com/program/toner/sg/en/toner_cartridge_refill.asp
Epson America, Inc. (2014). Expression & Artisan Printers. Retrieved 26/01/2014, from http://www.epson.com/cgi-bin/Store/jsp/printers/Expression-home-photo-printers/index.do?BV_UseBVCookie=yes
Sugget, P. (2014). Loss Leader – Definition Of The Term “Loss Leader”. Retrieved 25/01/2014, from http://advertising.about.com/od/advertisingglossary/g/Loss-Leader-Definition-Of-The-Term-Loss-Leader.htm
Copyform Business Systems. (26th January). Copyform Home Page. Retrieved 26th January 2014, from http://www.copyform.co.uk/index.php - See more at: http://reffor.us/index.php#sthash.NUDG108J.dpuf

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about A Critical Review Of The Zortax M200 3d Printer

- A critical review of the Zortax M200 3d printer is the only thing that you need to determine whether the printer is appropriate for you. You are going to find very useful information of the Zortax M200 printer. This includes product details, features as well as feedback from people who have already used it in the past. It is made from sturdy aluminum and can begin printing with little setup. The Zortax M200 3D printer started as a Kickstart in 2013 and became popular when Dell ordered 5000 units in the funding phase....   [tags: Printing, Inkjet printer, 3D printing]

Powerful Essays
1578 words (4.5 pages)

Essay on Reasons For Purchase Desktop Computers

- If you are searching for for a computer, there are several aspects to consider. Can it be employed for the property, your office or maybe even your home office mix. To begin with, before choosing whether to store for desktop or notebook computers you will need to set a budget for your new buy. Because they are not meant to be transferred around a lot, many workplaces use desk-top computers. Additionally, value regularly plays a significant role in someone 's decision regarding whether to purchase desktop or laptop computers....   [tags: Personal computer, Laptop, Desktop computer]

Powerful Essays
857 words (2.4 pages)

Examining Printer Usage Essay

- Children’s Hospital of Pittsburgh of UPMC markets itself as a paperless facility. Even so this does no preclude it from the usage of paper. Backup orders are printed to patient floors in the event the electronic record ever has downtime. This ensures patient care is not compromised due to lack of patient information. In addition to this, paper is often used for administrative tasks or patient consent forms. Due to all of these things Children’s has over 530 printers that use more than two million pages of paper per month and costs the hospital The scope of one of my projects is to examine printer usage and create a meaningful analysis....   [tags: Technology]

Powerful Essays
853 words (2.4 pages)

Shopping For a Printer Essay

- 1-I had been shopping around for printers when I found one on sale at the 'Puter Warehouse in my hometown. It is great for the home or a small office and prints 25 pages per minute with a high quality resolution of 2500 x 600 dpi. This is a monochrome laser unit which means it prints only in black and white. That works out just fine for me since I only need to print out text documents, and I have never needed to print anything in color yet. It can be used as either a wired or a wireless network interface, and it has really fast processing with 34MB memory....   [tags: Computer Technology]

Powerful Essays
515 words (1.5 pages)

Buying a Desktop Computer Essay examples

- A desktop computer consists of separate components connected by cables. It uses the mains supply as its only source of power, and it is not portable. The features to look at when planning to buy a desktop include speed, memory, monitor size and type, ports and drives. You may also want to consider the cost. The speed of the processor determines how fast a computer is. A desktop of around 2.5GHz is suitable for almost any student. The next feature is memory. One type of memory, known as RAM, is used to run programs....   [tags: tips, Computer,]

Powerful Essays
562 words (1.6 pages)

Great Inventions: 3D Printer The Next Great Invention Essay

- The world is always coming up with new inventions that revolutionize the way that humans go about their daily life. Recently it has been computers and the internet. The next big thing will probably be 3d printing although nobody can say for sure. With a 3d printer there are many things that can be done, although for to print some things you need a certain type of printer. Regular 3d printers use ABS or PLS that is heated to create wonderful creations. With a 3d printer it can allow rapid prototyping for companies....   [tags: printing organs, food printer]

Powerful Essays
741 words (2.1 pages)

Essay about The Importance Of Laptops On Desktops

- Laptops on Desktops In this generation, a plethora of tools are available to students that have never been available to them before. These tools have transformed the learning experience, with information being more and more accessible to students. However, to many students these tools lay out of reach. One of the most versatile tools, the laptop, is also one of the most inaccessible to many students. Therefore, laptops should be made universal to all students within schools, as it is an irreplaceable tool that enhances the learning experience while preparing students for the real world....   [tags: Personal computer, Desktop computer]

Powerful Essays
967 words (2.8 pages)

The Virtual Desktop Essay

- The days of the old-fashioned computer dumb-terminals that connected to a mainframe computer which encompassed an entire room are long gone. Most college students weren’t even born yet at the height of the mainframe computer generation. Desktop virtualization is the latest and greatest emerging technology that calls for a reinvention, of sorts, of those dumb-terminals. Although no universal definition of what a virtual desktop is exists yet, the basic idea is that one server or a number of servers run the application software that the business user connects to....   [tags: Technology]

Powerful Essays
1084 words (3.1 pages)

Organizational Culture Essay

- Organisational culture also known as Corporate culture refers to the beliefs and values that evolve in an organization influencing the behavior of its members (Schein, Summer 1983). It can also be understood as the personality of the organization. There are 4 types of organisational culture :1) Clan, 2) Hierarchy, 3) Adhocracy and 4) Market Culture (Cameron & Quinn, 1999). Clan culture is flexible and focuses on the internal aspect of the organisation valuing unity and commitment whereas Hierarchy culture has a more stable and controlled environment....   [tags: Organizational structure, Organizational culture]

Powerful Essays
888 words (2.5 pages)

Essay The Desktop Computer

- The Desktop Computer When you mention the word "technology," most people think about computers. Virtually every facet of our lives has some computerized component. The appliances in our homes have microprocessors built into them, as do our televisions. Even our cars have a computer. But the computer that everyone thinks of first is typically the personal computer, or PC.A PC is a general-purpose tool built around a microprocessor. It has lots of different parts - memory, a hard disk, a modem, etc....   [tags: computers technology Technological Essays]

Free Essays
2553 words (7.3 pages)