“It should not be surprising that Japanese marketing practices vary from traditional Western marketing practices because marketing is the process of satisfying wants and needs and these desires vary tremendously among cultures,” (Howard, 1999). The Japanese have been noted as leaders in marketing techniques. However, the Japanese may not be as adept in the marketing field as once thought. The Japanese view the field of marketing much differently than Americans do. The Japanese believe that “if a good, quality, lower-priced product is produced based on consumer information, people should buy it,” (Howard, 1999). The Japanese do not place marketing very high on their list of priorities. This is very different from their American counterparts. American companies value marketing highly. Japanese companies place more emphasis on production and manufacturing.
Cultural differences between Ameri...
... middle of paper ...
...gies of these marketing giants. As these trends continue to change, expect the marketing to adapt as well.
Howard, Carol. The Future of Japanese Marketing. Business Forum. 1999.
Retrieved Feb 22, 2008 from: http://www.allbusiness.com/management/393253-1.html
Ogden, James R. Reflection on Japan's faltering economic problems: a marketing
management perspective. Global Competitiveness. 2004. Retrieved
January 22, 2008 from: http://www.allbusiness.com/marketing/market-
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