To start off, I will briefly discuss some background information pertaining to the specific advertisements wherein I chose, and some basic goals that an advertiser might have when preparing an ad. Moving along, the particular advertisements that I selected came from the magazines “Elle” and “O”, both of which focus on women of all ages, varying from young girls whose life is developing, to adults who life has matured. The advertisers’ goal is to capture the customer’s attention with the use of vivid photos, which draws in consumers of all ages. The advertisers’ also have to take into consideration what message they want to get across to potential buyers. A great deal of thought must go into the layout of the ad, the colors in which they chose, and the theme of the ad. The previously stated concepts are important...
... middle of paper ...
...th the style of the ad and the theme of the product.
In conclusion, the Caress and Secret ads differ in their approach. After discussing the process of producing the ads and digging into the concept of selling the product, the well thought out plan to capture the desired audience is demonstrated when the agents orchestrate each pose and each gesture, in order for the consumers to grasp the idea that the artist is trying to articulate. In addition, it takes hard work with fresh ideas to produce various ads. The advertisers have to work hard in order to persuade buyers to purchase their products over others that they are in competition with. This means that the agents must grab the attention of all likely buyers in order to sell their product. I am a living proof that the ads really work when trying to accomplish that goal, because I bought those products.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- It is virtually impossible to spend a day consuming media without hearing the troubling veracity of the portrayal of the female body by the media. This portrayal influences some females’ self-confidence. Throughout the past century, the ideal body form ranged from the boyish looking flapper girl, to the hourglass, to skinny twiggy, to today’s thin ideal. Thankfully, a new advertising movement embraces the female body in different shapes, colors, and sizes. This development has powerful supporters such as actress Jennifer Lawrence, who is known for refusing to lose weight for roles.... [tags: technology, ideal image, victoria secret]
1271 words (3.6 pages)
- In today’s society, advertising plays a huge part of sale production around the world. Advertising is found in almost every place imaginable and where a person least expects it. Some advertisements are very noticeable and distinct, while others are very subtle yet the human eye tends to catch them. There are advertisements all around us which include signs, posters, news papers, Internet, television, movies and much more. Just take a look around and see how many ads can be found. On average, an American sees up to 3000 advertisements in one day.(ASP) I find this is somewhat believable because advertisements are everywhere.... [tags: advertisements,]
868 words (2.5 pages)
- Imagine yourself walking around the street in a large city like New York City or Chicago and see millions of advertisements everywhere in the city’s streets. Once, you see something that are disturb or afflict advertisement like show a picture of a baby take a drugs in horrible place that make you shock when you see it. In our currently society, the shocking content in advertisement is very hard to shock us now. Author Bruce Grierson argues that modern advertisement does not shock us anymore, because of too many companies have done much different kind of advertisement methods to attract the people’s attention to ads.... [tags: Advertisements, ]
1348 words (3.9 pages)
- Aaron Devor in, “Becoming Members of Society: Learning the Social Meanings of Gender,” argues that gender is a performance. He supports his argument by recognizing how society rewards, tolerates or punishes conformity to or divergence from social norms (widely accepted behaviors set by society). If a male fails to fall into his expected characterization of dominance and aggression or a female fails to act out in passivity and submission, they are at high risk of societal punishment. Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure.... [tags: Advertisements, gender, ]
802 words (2.3 pages)
- The objectification of women is a huge issue in society and is often led by advertising. However many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive but rather very funny or sexy. However how would they feel if it were their daughter or sister being advertised throughout the world as a sex object. The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60.... [tags: Advertisements, feminism, ]
1050 words (3 pages)
- Do you ever feel like you are holding someone back if they always have to worry about you. You may feel ashamed or you may not care if they worry for you. In the story, The Secret Life of Bees, Sue Monk Kidd indicates that the character, May, feels like she is holding everyone back. April’s death is a blow to May who starts acting like an immature child. The rest of her sisters, August and June, lived with May in the pink house due to their worry of her sensitivity and empathy towards others in pain.... [tags: The Secret Life of Bees, Secret Life]
1016 words (2.9 pages)
- Comparing the Effectiveness of Two Charity Advertisements Charities: RSPCA Oxfam In this essay I am going to be comparing and contrasting the effectiveness of two advertisements. The first is the charity Oxfam which is advertising guns and demanding it to be stopped being sold and also falling into the wrong hands. The second charity is RSPCA (Royal Society of Preventing Cruelty to Animals) which is trying to stop people buying a certain kind of eggs and to stop these eggs being produced.... [tags: Papers]
774 words (2.2 pages)
- Comparing Two Advertisements The advert for the Vauxhall Zafira is set in a people carrier, presumably the car itself. It shows a 'mother and daughter' dressed in casual clothing. The mother is smiling as she drives suggesting she is content. Also featured prominently in the advert are 5 teddy bears sat in the 5 remaining seats. Because of this and the catchphrase of the advert - 'Sometimes you need extra space for friends' it is evident that the unique selling point (USP) is that the Zafira is 'spacious and has 'extra space for friends.' Just by looking at the photograph you can see how they make the USP appealing to all types of people.... [tags: Papers]
549 words (1.6 pages)
- Comparing Perfume Advertisements For my media coursework I’m going to look at two printed advertisements selling perfumes. One of them is called “very irresistible by Givenchy” and the other one is “rush by Dolce & Gabbana”. I’m going to compare the slogan, the logos, target audience and the selling techniques used. The target audience refers to who will buy the product. The perfumes are both used by women primarily but the advertisements are aimed at both male and females.... [tags: Papers]
622 words (1.8 pages)
- Comparing Advertisements For this comparison I have chosen to compare two car adverts. The first advert I chose was from the car magazine "Autocar" and this is an advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse. I chose these two adverts because I feel that they will be good compare as they have similarities and differences so there are many things I can comment about. There is a big difference in the sale tactics of the 2 adverts.... [tags: Adverts, Compare and Contrast]
613 words (1.8 pages)