The Company That I Picked Was Under Armour Essay

The Company That I Picked Was Under Armour Essay

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Under Amour
The company that I picked was Under Armour. According to reuters.com, a website that evaluates individual companies, “Under Armour is in the development, marketing, and distribution of apparel, footwear and accessories” (Reuters). The Under Armour headquarters is located in Baltimore, Maryland. Under Armour is a national corporation which sells their products mainly in North America. Under Armour also sells its products international in countries like Europe and Japan. The target customers for Under Armour are men, women, and children. This is the marketing plan for the company Under Armour.
Every company has to have a business mission statement. This a set standard that a company abides by that makes their company unique. Under Armour is no different. Under Armour has a specific mission for their company. For example, on their official website their mission is “to make all athletes better through passion, design, and the relentless pursuit of innovation” (Under Armour). That quote is the standard that Under Armour has set to become a successful company and have a successful product. Under Armour is a company in the athletic apparel business. Under Armour sells shoes and other accessories also. I feel that the company’s business mission statement is understood throughout the organization because the company is always creating new products and new designs for athletes and consumers. In five years, the company will be in the same business that it is today but it will be a worldwide company that will always be empowering athletes and everyday people.
All companies have to engage in the situation analysis of their company. Companies will use SWOT analysis in hopes of bettering their companies’ success. ...


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...n in European countries for their sponsorships with major soccer teams. In Europe soccer is a big game and Under Armour realizes this so, they want to market to soccer fans because they see their favorite teams with Under Armour branded uniforms. Under Armour is a major athletic brand. Under Armour is smart because they will always have up to date and most liked athletes endorse their products which catches consumers’ eyes to go buy their product. The last interesting thing that I learned from researching this company is that the company realized that they were not getting the sales that they hoped from woman. As a company they made the decision to setup their game up and create a marketing campaign for woman to draw them into their product. The decision has become a huge success for the company. That is the marketing plan for the company Under Armour.

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