Essay about The Company 's Move Toward Greater Transparency

Essay about The Company 's Move Toward Greater Transparency

Length: 893 words (2.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The company’s move toward greater transparency has ensured that customers will find them more appealing. This is because it creates an element of trust and as such make it more appealing for customers since people are always inclined to want to do business with a company they can trust. In Ticketmaster’s case, the move towards transparency ensured that customers are more willing to purchase tickets from the company, as they can be trusted. Transparency, as instituted by Ticketmaster ensured that they directed their efforts toward listening and caring, and taking into thought the needs of the clients. By focusing their attention on what customers would like and responding appropriately, the company not only wins the trust of the customers, but they have ensured that they act to resolve any issues that have made them unpopular before. The move towards transparency has also helped the company in achieving customer satisfaction, as customers are more responsive and content with services of a company that makes the effort to show them that their needs are cared for. For instance, giving customers the option of choosing their seats is a move that makes customers feel they have a choice in the decisions they make, and the company is not forcing something on them. This sort of active engagement enables customer satisfaction, builds trust and consequently aids the bottom line of the company. By moving towards transparency, Ticketmaster has employed strategies that view their clients as an extension of their operations rather than an outside factor, something that paints it in a good light. This means an improved reputation among clients and potential customers. In essence, transparency has ensured that Ticketmaster will have their customer...


... middle of paper ...


...I would focus on the internal as well as external factors related to the structure of the company. I will motivate employees and encourage feedback on what can be done to make the company’s image better. Involving employees and stakeholders are bound to result in suggestions that might help.
Question 4
The decisions made by the CEO of Trickmaster were effective in the sense that they were geared toward transparency and more involvement of the customers. For instance, the creation of the LiveAnalytics ensured that the company has better knowledge of what the customers want and as such, they could respond to these needs. Making information available to the customers also ensured that the company could gain the trust of the customers and increase sales. It also ensured that the customers had knowledge of what to expect which makes it appealing to deal with the company. 

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Analysis Of Ticketmaster 's Move Toward Greater Transparency Essay examples

- #1) How did Ticketmaster’s move toward greater transparency help its standing with customers. In what ways might transparency be potentially detrimental. When Nathan Hubbard, the CEO of Ticketmaster took over the company, he immediately noticed that there was a negative press regarding Ticketmaster and how the company was conducting business. Mr. Hubbard noticed that the main problem with the company was that the customers as well as the artists were unhappy. Mr. Hubbard directed his main focus on customer satisfaction in order to be able to keep its customers....   [tags: Customer service, Customer, Sales]

Better Essays
1012 words (2.9 pages)

How Does Ticketmaster 's Move Toward Greater Transparency Help Its Standing With Customers?

- 1. How did Ticketmaster’s move toward greater transparency help its standing with customers. In what ways might transparency be potentially detrimental. Ticketmaster’s move towards greater transparency helped its standing with customers by informing them up front about the cost of the ticket they wanted to purchase. Previously, customers were eager to purchase the ticket, but they could not realize if they could afford it until the end of the checkout process. Once customers found out the total cost, many became frustrated and cancelled the purchase....   [tags: Decision making, Decision theory, Optimal decision]

Better Essays
767 words (2.2 pages)

Portfolio Overview of Unilever and P&G Essay

- ... To summarize, by harmonizing their brand portfolio internationally, Unilever and P&G were aiming to maximize their profit through improved operational efficiency due to a smaller number of brands and SCUs. In addition, they expected that a leaner portfolio of global brands would generate bigger orders from larger retailers. 2. Is it a strategic necessity for Henkel to follow suit – are they in the same situation as their competitors. International consolidation for Henkel, just like their competitors, was to reduce the complexity of the product portfolio, which had experienced continued growth due to product innovations and international expansion....   [tags: Brands, Company, Costs]

Better Essays
860 words (2.5 pages)

How can the company FX-Solutions Financial Services Ltd improve internal communication?

- Internal communication is essential for creating a culture of transparency between management and employees, as well as among all employees. Quirke (2008) noted that the role of internal communication is to “illuminate the connections between different pieces of information” (p. xv), and its job is “to provide employees with the information they need to do their job” (p. xv). It includes both official communications, such as guidelines, policies, memos, etc. - and unofficial communication. There are three interdependent areas in the company FX-Solutions Financial Services Ltd where problems occur and must be addressed in order to improve the internal communication: • Company’s culture and en...   [tags: Internal Communication, Culture of Transparency]

Better Essays
1287 words (3.7 pages)

The Canadian Government 's Move Toward Globalization Essay

- The Canadian government’s move toward globalization is creating a level playing field for the Canadian economy and the culture by closing the gap of trade barriers and opening up the market, thereby making Canada a more industrialized and multicultural society. Globalization, the term is defined as the interactions among people of different nations through international trade and communication integration. This approach is unlocking the nationalistic perspectives to broader outlook, thus encouraging multiculturalism as well as linking ties among the nations....   [tags: Culture, Globalization, International trade]

Better Essays
1423 words (4.1 pages)

How Do We Move Toward Sustainability? Essay examples

- How do we move toward sustainability. In The Limits to Growth (1972) by Donella Meadows et al., it was discovered that the world’s resources are quickly decreasing and there will be significant scarcity issues if the world did not take action soon. They used a system of dynamic theory and a computer-generated model called “World3” to show a variety of events that could occur in the world from the year 1900 to 2100 if the world continued to exhaust resources beyond the point of being sustainable....   [tags: Economics, Sustainability, Ecological economics]

Better Essays
1231 words (3.5 pages)

Analysis of Company Planning to Move Overseas Essay

- The XYZ, Inc. company is planning to move overseas to open up for the expansion of their business. The choice to expand may bring the company success or misfortune. The decision for organizational change as well as how using organizational life-cycle model for short-term and small-scale change for opening stores in Shanghai, China and for long-term would benefit the most through the use of Kotter’s eight-step model. This particular model of change will assist the organization be successful when opening the additional stores in Brazil, Russia, India, and China....   [tags: market expansion, organizational change]

Better Essays
1379 words (3.9 pages)

Short Speech On Pay Transparency

- Annotated Bibliography Burkus, David. "Why You Should Know How Much Your Coworkers Get Paid." TED: Ideas Worth Spreading, Ted Conferences LLC., Jan. 2016, Accessed 4 Nov. 2016 www.ted.com/talks/david_burkus_why_you_should_know_how_much_your_coworkers_get_paid. David Burkus’s speech is about pay transparency. Pay transparency is when everyone in a company knows what everyone makes. He explains that main reason that companies don’t allow this is because they can save a lot of money by keeping everyone’ salaries private....   [tags: Source, Start, Begin, The Work]

Better Essays
1987 words (5.7 pages)

Transparency And Opaqueness Are Two Options For Developers When Making Social Media

- Transparency and opaqueness are two options for developers when making social media. The decision is important since it can lead to several different problems. These days, the more developers choose the transparency, the more problem occurs by it. Social media which pursues the transparency is same as glass because a user can clearly see others’ private information through the social media. However, we should not overlook the fact that other users can also see private information of the user because it is the base of privacy invasion....   [tags: Sociology, Crime, Victim, Transparency]

Better Essays
723 words (2.1 pages)

Yasser Arafat In The Move Toward a Palestinian State Essay

- Yasser Arafat In The Move Toward a Palestinian State Yasser Arafat was born into a Palestinian family in Egypt in 1929. Even in his early life he began fighting from age eighteen onwards, first the British, then the Israelis. At the age of thirty he founded a magazine in 1959 which aimed to create and identity for the Palestinians living in camps. This was a good way of giving the people publicity and also shows that his original motives when he was young were good. As time went on, Arafat's actions began to contradict his early good intentions as he set up Al-Fatah, a guerrilla movement that set up guerrilla cells to launch attacks into Israel....   [tags: Papers]

Better Essays
816 words (2.3 pages)