Company Research Essay: Apple Inc.

Company Research Essay: Apple Inc.

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It is evident that people have different and unique desires when it comes to career interests. Therefore, this desire is the driving motive for people in their career growth and development. Perhaps, the first step towards selecting a satisfying career is to find out the things that are exciting and a source of joy. I have always found business management an interesting career option because my ultimate objective is to become among the leading businesspersons. Business management involves dealing with various kinds of people and a lot of strategic decision-making, which are the two major important attributes of a business person (O'Grady, 2009). Business management career is an interesting career, because it is one of the ways that an individual can become their own boss through establishing a business and seeing it through to success. In this particular research, my focus was based on Apple Inc (Hitt, Hoskisson & Ireland, 2013). It is one of the leading companies in the mobile phones and computer industry. Its success is accredited to the manner in which management has been handled within the company.

As mentioned above, Apple Inc. is one of the well-managed companies in the world, and this is one of the pillars of its success in the market. The company’s core business is designing, manufacturing, and marketing mobile communication as well as media gadgets, in addition to supplying related software, and networking solutions. It is known for producing very unique and high-differentiated products such as the iPhone, iPod, iPad, Mac, Apple TV, and many more. The company has a culture of valuing its employees, because the management believes that the company is where it is today because of these employees. The employees are accorded...


... middle of paper ...


...er when it comes to quality. Besides, the company is very competitive in the market, and this kind of competitiveness has been passed to its employees. The employees compete among themselves, which brings the best out of them.



Works Cited
Hitt, M. A., Hoskisson, R. E., & Ireland, R. D. (2013). Strategic management: Competitiveness & globalization : cases. Mason, OH: South-Western, Cengage Learning
Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. (2008). Understanding business strategy: Concepts and cases. Mason, OH: South-Western Cengage Learning.
Linzmayer, O. W. (2004). Apple confidential 2.0: The definitive history of the world's most colorful company. San Francisco, Calif: No Starch Press.
Lüsted, M. A. (2012). Apple: The company and its visionary founder, Steve Jobs. Minneapolis, MN: ABDO Pub.
O'Grady, J. D. (2009). Apple Inc. Westport, Conn: Greenwood Press.

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