As mentioned above, Apple Inc. is one of the well-managed companies in the world, and this is one of the pillars of its success in the market. The company’s core business is designing, manufacturing, and marketing mobile communication as well as media gadgets, in addition to supplying related software, and networking solutions. It is known for producing very unique and high-differentiated products such as the iPhone, iPod, iPad, Mac, Apple TV, and many more. The company has a culture of valuing its employees, because the management believes that the company is where it is today because of these employees. The employees are accorded...
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...er when it comes to quality. Besides, the company is very competitive in the market, and this kind of competitiveness has been passed to its employees. The employees compete among themselves, which brings the best out of them.
Hitt, M. A., Hoskisson, R. E., & Ireland, R. D. (2013). Strategic management: Competitiveness & globalization : cases. Mason, OH: South-Western, Cengage Learning
Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. (2008). Understanding business strategy: Concepts and cases. Mason, OH: South-Western Cengage Learning.
Linzmayer, O. W. (2004). Apple confidential 2.0: The definitive history of the world's most colorful company. San Francisco, Calif: No Starch Press.
Lüsted, M. A. (2012). Apple: The company and its visionary founder, Steve Jobs. Minneapolis, MN: ABDO Pub.
O'Grady, J. D. (2009). Apple Inc. Westport, Conn: Greenwood Press.
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