Haig's Chocolate Essay

The company: Haigh’s
The First store of Haigh’s Chocolate was opened on 1st May, 1915 by Alfred E Haigh. The idea of chocolate-covered fruit centres was started by him in 1917. Since the idea of producing such chocolates was a hit and the business was at its peak, the time to expand was near. In the same year, a small factory was built in “Parkside South in Australia”. Later, when Alfred passed away in 1933, his son, Claude Haigh took over the business and opened six new stores. Even though the sales and supplies were difficult during the war times, Haigh’s managed to trade. They produced boiled sweets and wrapped toffees for the soldiers.
In 1946, Alfred’s grandson, John Haigh, joined the business with a plan to revolutionise the manufacturing

Guerci, 2013). Speaking of Human Resources at an organisation, it is usually seen that the company’s climate is what is essential for an employee to grow. Recruiting these employees who understand the culture of work at an organisation is all the more important. The philosophy of Haigh’s for recruitment is “Being an Equal Opportunity Employer and also having a standard and consistent approach to the recruitment and selection of employees in order to provide every suitably qualified person with equal opportunity to obtain employment with the company” (Anon.,

Using traditional practices along with a few modernized techniques would help a company grow further in the world. Technology is important to both retail and manufacturing sector in a company that does both at a time. Recently, Haigh’s started online service to the customers with a vision to serve the customers worldwide. “Entrusting Deloitte Digital with the design and implementation of their online sales experience” (Krawczyk, 2014). During the assessment of the ERP systems, QAD was what suited the Haigh’s to shift to the cloud technology.
The manufacturing process at Haigh’s, also known for their innovative and creative ways of business, was taken care by “Baxter” also referred to as the collective machine. Made in 2012 by Rodney Brooks, Baxter was used in the assembly line. SAGE automation, plans to use the robots utilisation in the assembling industry as well. “Using this machine at Haigh’s would be Australia’s first modernized equipment in use for an assembly line” (CHANGARATHIL,