For Marx, power arises from controlling the essential means of production needed by the human society to provide for its material needs. Marx writes, "the history of all hitherto existing society is the history of class struggles" between those who control the modes of production and those who don’t. In the Communist Manifesto, he claims that the demise of feudalism led to a simplification of class conflict from multi-membered class hierarchy to one between the ‘Bourgeoisie and Proletariat’ as the society was being progressively divided into the two classes. As the demand for large-scale production and increased efficiency led to new modes of manufacturing - division of labor and during the rise of industrialization, use of machinery - the bourgeoisie gained considerable economic power, and became "modern Capitalists, owners of the means of social production and the employers of wage lab...
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...ers are often isolated when they use social media – they sit in their rooms and use the computer or read on their smartphones – and are hardly in a position to collectively challenge capitalism at the point of production. Only when the creators of the surplus value actualize the outputs of their labor, will they be able to stand up in rebellion and fight the bourgeoisie and aim to take social media into democratic public ownership.
The Communist Manifesto
Facebook (2014). News room. Retrieved from https://newsroom.fb.com/key-Facts
Business Insider (2013). Retrieved from http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10
New York Times (2012) http://www.nytimes.com/2012/02/05/opinion/sunday/facebook-is-using-you.html?pagewanted=all&_r=0
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