The Importance Of Communication And Culture

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Communication and culture are part of human’s life, communication is basically about sending and receiving message, meanwhile for the culture is how people talk and react towards the person based on their attitude which basically shaped by their culture. Communication is also being considered as one of life's greatest resources, in any case communication is likewise considered as one of the issues or problems in life. Because, everybody utilizes communication in their regular day to day existence, and surely human is truly relying upon correspondence with a specific end goal to give and get the information. Further, People nowadays tend to be more flexible towards other people, and it is not simply because the society accepts them, however …show more content…

First and foremost, Culture is something that we believe and something hold and perceive based on the person's attitude and the way they think. According to the Hofstede’s theory, culture is a collective programming of the mind that distinguishes the members of one group or category of people from others (Rajh, 2015). Thus, basically, there are 7 layers of culture, such as Global Culture, National Culture, Organization Culture, Group Culture, Individual, Cultural Self-representation, Top down, and Bottom Up. And the culture itself is often alluded to the unpredictable aggregation of learning, old stories, dialect, rules, ceremonies, propensities, ways of life, convictions, and traditions that connection and give a general character to a gathering of individuals. Communication in the Globalized World based on the researcher Analysis is basically a term that represents learning the different culture and understand about to whom you are talking to. It could be differing in many aspects in life, such as …show more content…

In the workplace, there are many people from many nationalities and backgrounds, this might be affect on the how they work things or even in gather together to come up for some solutions, Further, if there was a miscommunication along the way, it would not be surprised that the problems might be worst in the company. “During the 1994 World Cup, Heineken printed the flag of each qualifying country under the bottle cap. Saudi Arabia was included, which has a holy verse on its flag. This angered Muslims all over the world as the verse was then associated with alcohol. Heineken reacted by recalling all the bottles and stopping their marketing campaign all together” (Language Lens, 2014). In this case, the company clearly has a miscommunication on the product that has anger all the Muslims in the world, because the the Muslim Quran verse was written in the Heineken beer. Basically, it is very useful and essential for the business people to identify the impact and the influence of words that can indirectly send a message to the customer, because the success of the business or even the failure is all goes back to the company’s way of working. Therefore, if the workers do not understand the meaning of cross cultural difference it might leads also to the violence by a group of superior people in the community against the minority of the workers. Meanwhile different case of

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