Westwood Publishing Case Study

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Communicating Effectively is Our Common Goal Darneshia Jones Stefanie Gray Jose Williams Saint Leo University Abstract Layoffs and early retirement is a normal occurrence in the corporate world. However, there is a problem when there is no plan for the layoffs. This was the situation with Westwood Publishing as discussed in Argenti (2013) (p. 192-194). The company was lacking in many ways prior to the layoffs with the CEO not actively involved with the employees, an outside person brought in whom took over Communications within the company, as well as no communication between the leadership and the employees. With such little communication the plan to lay off employees was to be established and completed by one person. There is little evidence that layoffs will increase a company’s worth or even help to increase profits. The employees laid off …show more content…

According to businessdictionary.com, a Trade Magazine is defined as a “periodical that caters to a specific industry or trade, such as architecture, fabrics and fashion, or retailing.” From Race cars to covering greenhouse gases, there is more than likely a trade magazine for the topic. These magazines are not normally written by professionals, however Professional Journals are written by professionals with an expertise in a specified field, which makes them too complex for the average person to write. Professional Journals normally have longer articles with in depth expertise, whereas trade magazine concentrate on more simplified, basic articles. As time changed and the turn of the century came about, Westwood Publishing wanting to keep in stride with their competitors. Westwood Publishing began to concentrate on the high-tech trade publications. This supported the decision and strategic planning of the downsizing of Westwood

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