4. Communicate for understanding and buy in. This fourth step is now a part of the “implement it” phase. It is necessary to make sure that the members understand the changes that will be made and why these changes are necessary. Effective communication will result into better acceptance by the members, and the more members that accept and adapt the change, the easier it will be to convince and influence the remaining people who continue to resist it. Even though Tim Cook was very vocal in his vision and new core values for the company, little has been said about why does Apple needs to undergo a cultural change. It was hinted that Cook would not be able handle the old corporate culture as he was more of a coach that trusts his players than a mastermind of all great things in the company (Lashanky, 2015). Steve Jobs played the role …show more content…
Produce short-term wins. Short-term wins in the sense that even the smallest results matter. When setting a long-term objective, it is crucial that the company creates short-term objectives which can be accomplished along the way. These short-term objectives not only function as a measurable basis for the achievement of the long-term goal, but also serves as motivational packets for members. These motivational packets continuously boost the morale of the members, making them more and more effective as they move closer to the long-term goal, which is the transition to and the creation of a new culture. Short-term wins for Apple can be in the form of increase in sales, or as what is currently happening, increase in stock prices. According to Lashanky (2012), Apple’s stock performance has improved ever since Cook was put in place. It was said that Jobs rarely show himself to stockholders, and dividends are minimal. However, Cook changed Apple to become friendly not just to its employees, but also its stockholders. Apple’s social actions could also have contributed in enticing more investors to buy Apple stocks.
7. Don’t let
Apple (from an interview with CEO Tim Cook): “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
In today’s world Global Corporate Social Responsibility is a pressing Topic. In most cases a collaboration between a buyer and a seller or supplier must collaborate and participate in the makeup of Corporate Social Responsibilities. According to the Business Dictionary Ethics are the proper Business Policies and practices regarding potentially controversial issues such as corporate governance insider trading, bribery, discrimination, corporate and social responsibility.
Steve Jobs stepped down as the CEO of the company on August 24,2011. He gave Apple a series of successful products like ipod, iphone and ipad. But speculations rose as whether the company will continue to grow at the same pace when Tim Cook joined it. Some said that Apple is losing on innovation on new products or strategies while others criticized Cook on his way of working in the company. But, recent financial statements prove all of them wrong. Apple became the most profitable company in history last week. According to a report by guardian.com the tech giant made $18 billion in just three months by selling 34000 iphones from October to December. Apple now has $178 billion cash in the bank which gives
Since Apple’s inception, there have been three significant internal factors that have been detrimental to the company’s performance. One of the factors affecting Apple’s performance was their inability to distinguish themselves in their industry. In addition to the fact that Apple would not allow outside computer manufacturers to use their Mac operating system, their products were easily imitable (Abdelsamad et al., 2008).The combination of these two factors allowed their rivals, Windows and Intel, to dominate the personal computer (PC) market. It was necessary for the company to focus on a particular marketing mix to gain an advantage over their competitors (Wheelen & Hunger, 2012). Another detrimental factor that was affecting Apple’s performance was the negative attention the company received when a trade union was formed at a Chinese factory that ...
Apple rules the market because of concentrated development procedures and non specific organization technique which depends on Porter’s Model. Porter’s Model spotlights on three zones that is Cost leadership, differentiation, and focus. Due to a change in overall market and customer landscape the companies mission statement is constantly changing, it’s most recent is, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Apple).”
Society and the mass media are heavily influenced by popular culture, and vice versa. People see and use popular culture as a way of distracting themselves from reality. Many of us place all our importance and focus on material items; people often times worry about the face of their image in the digital world, which incidentally impacts them in the actual world. Living in the current age of technology shows the significance of how much people rely on technology to get distracted from reality. iPhones, iPads, and other smart technology devices are seen everywhere you go. How does a company such as Apple spread and grow into popular culture? Steve Jobs, cofounder of Apple, exclaimed early in his career, in 1993, that, “Being the richest man in the cemetery doesn’t matter to me…Going to bed at night saying we’ve done something wonderful…That’s what matters to me” (Isaacson). Because of that mentality, he was able to fill today’s society with iDevices and “Apple culture.” Apple culture is essentially ones world controlled by Apple. It roots back to how Apple does business, which impacts us, the consumers; this is why you see many people walking around with iPhones, iPods, iPads, etc. Apple is able to control the society’s “wants” of technology (Jobs). Their technology has specific features that take communication, sharing, and business to another level. Apple, without a doubt, has a strong influence on popular culture.
The money factor is a bad way of motivating the top employees. Employees need to work because they love the job and not because they are motivated by a financial reward. In order to motivate the top employees in the company, Apple needs to reward them without involving the money aspect this is because a top employee motivated to work because of a financial reward would achieve less than that working due to other motivational factors other than money in addition, the money aspect will only work for the short-term goals and not the long-term goals Apple could retain the top employees in the company in several ways firstly, apple company should offer services such as dare care services. Day care service may seem like a minute aspect that would not impress the top employees. However, most employees are affected by children related problems. A
Under Steve Jobs ' leadership Apple was an innovative company and under Tim Cook 's leadership Apple is now being seen as more of charitable, socially and ethically responsible company.
Apple management must bridge the perceived innovation gap with some sort of product breakthrough. Otherwise, it is reasonable for the company to accept lower Street expectations built upon the premise that while the company remains an exceptional production, distribution and branded business, the days of unparalleled enterprising innovation and leadership may be ebbing.
Apple was started by Steven Jobs and Stephen Wozniak, when they created their first Apple computer called Apple I, on 1st April, 1976. It was incorporated as Apple Inc. in 1977, in California. Although, Apple today is one of the biggest technology giants in the world, with yearly revenue of more than $60 billion dollars, it wasn’t always that successful. For about 20 years since its inception, it faced inconsistent sales and couldn’t break the market, in terms of market share. As is the case with any company which started as a start-up, the culture of the organization is highly influenced by and is closely associated with the founder, in this case Steve Jobs.
Apple’s organizational culture does have its challenges due to the focus on secrecy and combativeness. A culture of secrecy limits rapport among workers. Furthermore, the combativeness serves as a disadvantage which can ultimately lower employee morale. These issues indicate that Apple’s organizational culture has room to improve on strengthening their human resource capabilities. Steve Jobs and Apple has shown over time that a strong company culture can lift a business from the verge of bankruptcy to record breaking sales. The importance of company culture is essential to your business success and failures. ("Steve Jobs, Apple, And The Importance Of Company Culture,"
However, the Apple culture, which was created and managed by Steve Jobs himself, was also the main drawback for Apple. After the death of Steve Jobs, Apple lost the direction and it resulted in products that don’t make people excited. Tim Cook has different leadership style
Apple Inc. is located in Cupertino, California and was established in 1976. Apple Inc. designs, manufactures and markets mobile and media devices, personal computers and portable digital music players. They also sell a variety of related software, services, and networking solutions. As of this writing, Apple Inc. is the first United States Company to reach a market valuation of over seven hundred billion dollars (Higgins 2015).
In 2011 Jobs offered a CEO position to Tim Cook, based on his background, education and many years of experience in the industry. Unfortunately, Steve Jobs passed away right after Tim Cook took over the company. Many thought the Apple won’t be the same without its number one visionary and leader. Apple was number one company in the computer industry at the time and many were in fear it won’t last and the value of the stock and company will drop without its
Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation