Comcast's Contributions to Technolgy

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Innovative technology is largely taken for granted in our society today. Computers, tablets, cell phones, and the internet are just some examples that continue to evolve and move our society into the future. Let’s rewind 15 years ago; there were no smart phones or tablets, the internet was at its beginning stages using phone lines to connect your modem to the World Wide Web. Companies saw how important this type of technology could be to the world and began working on advanced solutions for the needs of society. Now, technology is something everybody uses on a daily basis and many of us don’t realize how far we have come. Smart phones are used as computers which many companies use for business on the go. There are credit card readers that can be plugged into a smart phone that can take payments and immediately transfer them to bank accounts. The purchase order can automatically be filed into an application where the business owner can track all the transactions and forecast for the future. Computers are more than half the size that they used to be. The operating systems are advanced and user friendly. We have developed cable and DSL modems with wireless routers that allow computer users to connect to the internet without any physical connection. The speeds are faster then they have ever been which allows us to connect and retrieve information faster then ever before. There are many different companies that have helped push technology into the new century but none more prominent than Comcast. Comcast is one of the leading media companies in the world today. There main product offerings are TV, internet, and home phone. A customer can select an individual service as well as bundling services together to receive a ... ... middle of paper ... ...ieve that another aspect that could help the value chain is promoting products and services through social media. As stated before, social media is an effective, low cost way to reach mass amounts of people. Comcast could offer special promotion pricing or gift cards through social media sites. There, the feedback could be instant. If a customer is happy with the service, they will immediately post a positive response on a social media sight. That feedback can then be read by thousands of people hopefully sparking an initiative to call and either subscribe to new services or update current services. Comcast’s value chain is the key to their future success. Customer service and innovation needs to be the number one goal for Comcast. With these two segments in mind, Comcast can push on into the future and maintain their top seat in the media industry.

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