Colorism can be found across the world. The term is generally used for the phenomenon of people discriminating within their own ethnic groups. The phrase colorism refers to when lighter skin tones are preferred and darker skin is considered less desirable among an ethnic group or vice versa, darker skin is more desirable than white skin. The issue of colorism is rampant. The focus of this paper is to call attention to the effects of media projection that influence the mind of young dark skin girls into believing they are not as beautiful as young girls of lighter skin. Problems surrounding this issue include men and women undertaking dangerous procedures to attain to lighter “more beautiful” skin.
The world’s perception of beauty is predominantly geared toward people of lighter complexion. History shows that Europeans have proclaimed their beauty to the world through colonialism and slavery. Country natives were made to acknowledge the European’s self-proclaimed “beauty”. In South Africa the system of apartheid, kept “apart” the race...
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... she’s dark. Generally, the phrase colorism refers to the preference for lighter skin in an ethnicity or vice versa, darker skin among ethnicities, though this isn’t as common. The effects have claimed the lives of victimized women whose insecurities have been shamelessly exploited by the beauty industry.
Devi, Sharmila. “The dark side of a lighter skin: The message that whitening darker skins can be dangerous is not getting through, says Sharmila Devi”. The Financial Times Limited. 2001. Lexus Nexis Academic. Web. 13 May 2014
Malkan, Stacy. Not Just a Pretty Face: the Ugly Side of the Beauty Industry. Canada: New Society Publishers, 2007. Print.
Morrison, Toni. The Bluest Eye. New York: Washington Square Press, 1970. Print
Virga, Vincent. “Eyes of the nation: a visual history of the United States”. 1997. Web.
13 May 2014
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