Analysis Of The Color Of Sin By Sherman And Clore

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The Color of Sin by Sherman and Clore discusses the relationship between sin being dirty and dark, and purity being white and clean. It details that white and black are not just analogical assertions but actual perceptions of moral purity and pollution. As the article states, “black is not just the opposite of white, but it is also a potent impurity that can contaminate whiteness.” Conversely, white is known to be an easily tarnished thing that to remain pure must remain unstained. White is therefore known to be a symbol for moral purity. These universal associations were so strangely believed, that they were tested using various methods. Research by Stabler and Johnson 1972, showed that kids typically tended to associate black boxes with negative contents and white boxes with positive objects. This association could be because black is the color of night, uncertainty, and …show more content…

They hypothesized that those who liked cleaning products would show it, so those who make associations of sin with blackness are more concerned about pollution in general. This was tested using 51 students from UVA again from a range of ethnicities. Again a new word list was generated and rated. After the Stroop task, they rated the desirability of 5 cleaning products and 5 non-cleaning products.They found that moral-purity metaphors may be important for regulating moral actions, and by thinking of immoral acts it may lead to avoiding those acts. Also there exists a moral-purity metaphor that likens goodness to actual cleanliness. And, those with the moral Stroop effect liked cleaning so there is in fact a link between immorality-blackness and concern for purity. I liked this article because it truly shed light on what perhaps may have been attributed to the cause for slavery in the world. I thought that it was very interesting and informative and its hypothesis was concretely backed up by data and

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