Media has become the very air we breathe. With constant media exposure consumers are often left numb, resulting in many companies going for the shock-factor to break through the clutter. In doing so, bold statements are made and whole communities are effected. Media gives messages of what it means to be powerful, beautiful, and respected; however, this comes at the expense of women. With the rise of media has also come a rise in traditional gender roles, sexualization of women, and narrow beauty standards. These tendencies leave overwhelmingly negative effects on the empowerment of women in the United States and the world as a whole. One solution to this media trend is enforcing media literacy courses in school systems to potentially expose, revise, and diversify the messages media outlets emit. In the article “College Women’s Reflections on Media Representation of Empowerment” by Britney G. Brinkman, Aliya Khan, Alison Jedinak, and Lauren Vetere a study was conducted to examine the reflections of college women, who have been exposed to media literacy, on the media’s representations of media. While this article does expose the warped “empowerment” of women, it fails to acknowledge emotion, race, sexual orientation, and class implications within the argument, making the article’s argument weaken and only apply to white, middle-class, heterosexual women .
The article “College Women’s Reflections on Media Representation of Empowerment” by Britney G. Brinkman, Aliya Khan, Alison Jedinak, and Lauren Vetere walks the reader through their study conducted at an all-women’s college. Empowerment and media literacy are first defined and examined in the beginning of the article. Empowerment in the media is described as ...
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... models to empower women. The researchers then concluded that advertisements often portray women as “weak or fragile,” media has far-reaching potential, the women often used “othering” statements to separate themselves from the issues, and women’s empowerment in the media relies on traditional gender roles. Following their conclusions, the researches admitted the limitations of their study stating that the participants attended an all-women’s college and chose to be in a course about media representation of women they don’t represent the greater population of the United States and that the people conducting the study could not ask follow up questions to the answers given by participants and therefore had to make assumptions. Overall, the researchers felt that, based off their research, college women are more critical of how women and girls are portrayed in the media.
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