Essay PreviewMore ↓
Bill Sledzik, Associate Professor of Public Relations states-“Public Relations build relationship and reputation through two way communication and responsible policy. Marketing supports sales through distribution promotion and pricing strategies. Convergence is a good thing and bad thing depending on the context.
Dr. Bob Batchelor, Associate Professor of Public Relations states-“Public Relations is all of organizations relationships with all of its potential audiences. Marketing is the umbrella term used for all communication that goes on in a corporation or organization. Convergence has already taken place and it will continue.
Convergence is a good thing. When companies sell products, they need help from a marketing, public relations, and financial point of view. Traditional marketing and public relations when done well all service the same master-- the customer.
Ultimately whether and organization uses public relations or marketing initiatives the real test of what occurred will be the final outcome of the initiative.
Convergence will continue based on technology and social media. Never in the world’s history has there been a time where technology has retracted. In the contemporary world, as technology becomes a more vibrant part of peoples’ lives as consumers, that forces marketing and public relations to become even more hand and hand than they already are. –Dr. Bod Batchelor
After viewing the video presentation in my opinion Coke Scores a Goal at The World Cup made both marketing and Public Relation efforts. The sponsor of The World Cup is both from marketing and public relations stand point. For example, selling products during the games. In addition, they changed to a colorful eye catching packaging. In terms of public relations, they are reaching out internationally, to communities and sports camps in a charitable manner. This builds trust, loyalty and commitment.
To further popularize their brand, participants were admitted by presenting a COKE can.
In this case, COKE not only increased their sells but built relationships as well.
If effectiveness and productivity is the main goal, ultimately it is vital for organizations and corporations to collectively employ both marketing and public relations initiatives. Sells and relationships go hand and hand.
How to Cite this Page
"Coke Scores a Goal at the World Cup." 123HelpMe.com. 20 Jul 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- The Coca-Cola company is world wide beverage company. It has an annual revenue of over $45 billion dollars. It is one of the world’s most recognizable brands. The company is the number one nonalcoholic beverage company. Coca-Cola owns, operates and markets more than 500 beverage brands, that range from sparkling water to juice, to of course, soda. These products are sold in more than 200 countries. Coca-Cola was founded by an Atlanta pharmacist, John Pemberton in 1886. After fighting in the Civil War, the pharmacist wanted to invent something that would bring him commercial success (Coca-Cola Company).... [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]
1935 words (5.5 pages)
- The World’s Test Scores The Program for International Student Assessments (PISA) latest findings in 2012 shows Shanghai China has the world’s highest standardized test Scores in the world. They topped the board in all three Major subjects of Mathematics, Science and reading. Hong Kong China was also near the top being Ranked second in Science, second in reading, and third in Mathematics. There was also a high number of other Asian countries on the uppermost portion of the scores table. In mathematics, all of 7 highest ranking Scores came from an Asian country.... [tags: High school, School, Vocational school, Education]
1504 words (4.3 pages)
- Coca-Cola was invented by Dr. John Stith Pemberton in Atlanta in 1886. Over time the Coca-Cola Company has become the leading producer of soft drinks in marketplace and is ranked number one in carbonated soft drinks and juice drinks, number two in sports drinks, and number three in bottled water in 2005. Today, it has already marketed 2400 beverage products in more than 200 countries around the world (The Coca-Cola Company, 2006). Although the Coca-Cola Company is strong enough in the soft drinks market, it still has to face the challenge of Pepsi, which is its major competitor in the global market.... [tags: Coke Cola Soft Drink Case Study]
1961 words (5.6 pages)
- Correlation between 8th grade mathematic CMT scores and mathematic CAPT scores Introduction: Standardized testing, specifically “high-stakes testing”, has become a topic of debate for many years. “High-stakes testing” is associated with states that require successful performance on a standardized test for graduation, an “exit exam”. Is this the trend in public education. As an educator in Connecticut, should I expect “high-stakes testing” in the future. The State of Connecticut Legislature created a statue (Section 10-14n) that mandates statewide standardized testing for students in 4th, 6th, 8th and 10th grade.... [tags: Math Grades Scores Standardized Testing Test]
2994 words (8.6 pages)
- Coca Cola is the leading manufacturer, marketer and distributor of soft drinks in the world. With domestic market nearing saturation, the potential for growth lies in international markets. In recent years, economic, political and social changes have made the global environment more uncertain, forcing Coke to reevaluate its strategy, structure and culture to maintain a competitive advantage. The following is a dynamic analysis that tracks the evolution of Coke’s strategy from global standardization to a multi-domestic strategy that emphasizes national responsiveness.... [tags: Strategic Management Business]
1374 words (3.9 pages)
- We researched Coke and Pepsi as was requested to see which one would be a better investment over the other. One of the ways to see how a company is doing is to look at how much (EVA) Economic Value Added that company is producing. EVA is a way of measuring an operation’s real profitability. EVA is better than conventional ways because it takes into account the total cost of the operating capital. EVA is simply the after-tax operating profit minus the total annual cost of capital. Using EVA has advantages as well as disadvantages.... [tags: Coke Pepsi Comparison Analysis]
1049 words (3 pages)
- Coke vs. Pepsi The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market.... [tags: Papers]
1653 words (4.7 pages)
- There are very few corporations that hold such world popularity like the Coca-Cola Company. The trademark of Coca-Cola is by far one of the world’s most popular brand names. Coca-Cola dominates the product industry and sets a standard of competition not easily met. Research shows that the trademark is recognized by over 94% of the world’s population and is the most widely recognized word following “OK.” Coke’s original formula was conceived in the late 19th Century. It original business began as a health formula with less than 10 servings a day in its first year.... [tags: Coca-Cola Essays]
1132 words (3.2 pages)
- History of Coca Cola Coca Cola a company founded in 1885 by John Pemberton and his partner Frank Robinson has had a historic era in it's growth till 1970 passing through two owners and a number of people, managing it at the top which made Coca Cola what it is today. The company in the early 70's was at its critical stages of loosing its pre eminent position as the No.1 cola drink in U.S.A. to it's erst while competitor Pepsi Cola. The company was owned by Ernst Woodruff since 1919 and was run by his son Robert Woodruff.... [tags: essays research papers]
478 words (1.4 pages)
- I. Introduction Nowadays a trend of shape concerned is very popular globally. Consumer tends to prefer and buying more of healthy product and also low/non calories products. Lifestyle of people changing from eating junk foods to low/non calories products even become a vegetarian. Not only shape concerned but some of a dangerous disease also cause from consuming sweet and high fat foods. Therefore marketers see this opportunity in the market and try to invent any goods that can fulfill the demand of consumers in the market.... [tags: Coca cola Business Case Study Analysis]
1499 words (4.3 pages)
Personally, my company builds relationships by giving inexpensive gifts that have a preserved expensive value. We give customers signature t-shirts and hoodies with the companies name and logo on it. In this manner, we are both building relationships and bringing exposure to our brand.
Convergence is yet another tactic by which corporation can remain competitive. Because there are multiple options for people to spend their discretionary income, each industry spends a great deal of money on advertising marketing, and on public relations to compete with each other and entice customers. (Wilcox and Cameron, 2012)
In conclusion, while there must remain a diligent balance convergence between marketing and public relations currently seems to be vital for the survival of companies.
[Sledzik, & Batchelor, B.] 2013, November 18. Public Relations vs. Marketing. Retrieved from: http://www.youtube.com/watch?v=E6cHVSRg2vE
Wilcox, Dennis, L. and Cameron, Glen, T. (2012). Public Relations: Strategies and Tactics. (10th ed)Glenview, IL: Pearson Higher Education, Inc.