Description of Theory
Leon Festinger’s Cognitive Dissonance Theory is perhaps one of the most famous theories in the field of social sciences. According to Festinger, “dissonance occurs when one cognitive element is inconsistent with another cognitive element” (Sereno, 2014, Chapter 7, ...
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...nitive dissonance theory sheds light on a experience that individuals face ever-so commonly. Festinger uses his research to assess why cognitive dissonance exists and how we can drive to reduce it. The theory has real-world applicability, which is instrumental in its success. We experience cognitive dissonance every day, sometimes without even realizing it. As we saw, Nancy’s scenario showed that cognitive dissonance can occur in a much more significant way than trivial decisions we make on a day to day basis. She is the epitome of someone who faces cognitive dissonance in the workplace, as many of us do. Festinger’s theory give readers ways to reduce such dissonance, while offering an explanation as to why and how it occurs. Thus to a larger extent, this theory proved to be extremely valuable to individuals who experience cognitive dissonance on a day to day basis.
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- People experience cognitive dissonance on a day-to-day basis at varying strengths. Think about the number of times that you have felt conflicted with a choice or in a situation in your life. Some choices or events weigh heavily on our consciousness because of the prominence of the decision that must be made, while others may be less significant. Think about an addiction you may have such as smoking, or chocolate candy. I love chocolate candy but face cognitive dissonance when I am faced with the choice of eating the chocolate and experiencing the delicious taste for five seconds but also the fact that I will gain weight because chocolate is very unhealthy for me.... [tags: Festinger’s Theory]
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- “If I chose to do it or say it, I must believe in it.” asserts the psychologist Leon Festinger (as cited in Psychology: Eighth Edition in Modules, 2007, p.731). When we become aware that our actions contradict our attitudes, we tend to revise our attitudes. This statement fits Festinger’s cognitive dissonance theory that asserts that we act to reduce discomfort or dissonance, an unpleasant tension, we experience when two of our thoughts or cognitions are inconsistent. Mkimmie, et al. (2003) investigated the impact of social support on cognitive dissonance arousal in their experiment, “I’m a Hypocrite, but So Is Everyone Else: Group Support and the Reduction of Cognitive Dissonance.” The psyc... [tags: Cognitive Dissonance, psychology, ]
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