Coffee Is A Large Industry Globally Essay

Coffee Is A Large Industry Globally Essay

Length: 1169 words (3.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Coffee is a large industry globally; The International Coffee Organization says that globally consumption of coffee has increased by almost 42% in the last one hundred years. There are many different options for getting your cup of coffee in the morning, but it’s not the type of coffee that has variety but also how it is consumed “Historically, coffee sales remained strong even after the 2008 recession, when economists predicted that retail profits would plummet” (National Coffee). Italy is considered the epitome of coffee culture, with its numerous independently owned cafes and deeply rooted traditions that go back centuries. But America is the country that globalized a new kind of coffee culture using coffee chains like Starbucks. As far as consumption goes Italians drink 5.8kg per year and Americans drink 4.5 kg per year of coffee (International Coffee Organization) making them both on relatively equal ground in terms of consumption. Americanized coffee is an agent of globalization, while the Italian coffee practices contain a more traditional approach. Some of the major differences between the two are choices in types of coffee, time spent in the store, and time of day frequenting the café.
An obvious difference between American coffee and Italian coffee is what the baristas and customers add to the coffee. In America “24% used nothing” (NCA 43) added, leaving 76% of American consumers that add something to their coffee. They add either sugar, milk, creamer, flavored syrups or a combination of them. More than one-half of American consumers (55%) use flavored syrups in their coffee. Flavored drinks like mocha, caramel, cupcake, and mint lattes or cappuccinos are on almost every menu. But in Italy “Sugar and artificial sweeten...

... middle of paper ...

...fee before continuing to work and again later in the day going for a third or fourth cup. While Italian have an espresso before work, then after work sit with family at a café and socialize over their second cup of coffee that day. For Americans it is rare to see someone buying a cup of coffee in the evening but most Italians can be found sitting at a coffee shop in the evening.
“Eighty-nine percent of the adult US population consumed caffeine” (Fulgoni). The numbers for Italy are approximately the same. (Ding) As one can expect the inherently different culture and deals of the two countries creates two different subcultures surrounding more than just the roasting of coffee beans and drip brewing of coffee. The United States and Italy contain unique practices and traditions behind their coffee because of how unexpectedly social the activity of drinking coffee is.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Starbucks Coffee and Snack Industry Analysis Essay

- According to IBIS World Report the major players in the US coffee and snacks retail market are Starbucks and Dunkin’ Brands at 36.7% and 24.6% market share respectively with other competitors occupying the remaining market share of 38.7%. The industry is at the mature stage of its life cycle, has low barriers to entry and intense competition and rivalry between the players. The regulation and technological change within the industry is medium (IBIS world report) The coffee bean supplier market is made up of mostly a few large suppliers, which would suggest suppliers have significant bargaining power....   [tags: competitors, consummers, suppliers]

Better Essays
1147 words (3.3 pages)

A Crisis in the World of Coffee Essay examples

- ... The principal coffee producing countries in this region are listed below. Brazil By volume, Brazil is one of the world's leading producers and exporters of coffee. Fazenda Vista Allegre is a truly unique coffee with a sweet full-bodied character. It is produced using a slightly different picking method resulting in a complex, interesting coffee. Fazenda is exclusive to Second Cup in Canada. Colombia Colombia is another leading producer of coffee. Colombia produces some excellent coffee such as San Agustín, a superb estate coffee popular for its balance and remarkably rich aroma....   [tags: export, beans, producers]

Free Essays
532 words (1.5 pages)

Energy Drinks And The Beverage Industry Essay

- Over the years, energy drinks have become very popular being one of the fastest-growing parts of the beverage industry. (Meier) These products are meant to revitalize the body by boosting energy so that consumers can be more active and productive. The strengths of entering this industry include: low supplier power, international recognition, and an appealing image. The ingredients necessary to make energy drinks consist of caffeine, taurine, vitamins, and other supplements that are easily accessible....   [tags: Caffeine, Energy drink, Coffee, Red Bull]

Better Essays
1052 words (3 pages)

Essay about The Role Of Environmental Scanning For An Organization

- The environment of any organization is composed of both the internal and the external factors. The importance of environmental scanning cannot be overlooked. The purpose of conducting an environmental scan is to determine the development as well as to identify the forecast factors that have a chance of influencing the success of the organization. The phrase environmental scanning denotes the acquisition and application of information concerning the patterns, occurrences, the relations, and the trends with regard to the internal and the external environment of a particular organization....   [tags: Strategic management, Coffee, Environment]

Better Essays
1108 words (3.2 pages)

Essay on Environments Affecting the Coffe Industry in America: Starbucks

- ... No longer is it a manual brewing process but a precise exact measure of ground coffee beans, the amount of water, the temperature of the water, and the length of time the water has to agitate with the beans (Buchanan, 2014) With creating one single cup of coffee at a time the new advancement minimizes the amount of waste and allows for the exact same cup of coffee to be created over and over. This advancement has help to eliminate human error and with the user friendly capabilities has speed up the training process for employees....   [tags: economic, regulatory, natural, competitor rivalvy]

Better Essays
1656 words (4.7 pages)

Essay on Starbucks : The Largest Coffee Company Globally

- Starbucks Company has been declared the largest Coffee Company globally. The company has shown considerable growth in profit over the years, and the increase of profit is what has led to the question; what strategies have Starbucks put in place to gain a competitive advantage over the years. Looking at what the company is doing to gain competitive advantage; one will have to look at how the company is connecting with the customers, the products they provide and their marketing behavior. Starbucks has over the years sought to create and strengthen long-lasting relationships with their clients....   [tags: Starbucks, Coffee, Coffee culture, Dunkin' Donuts]

Better Essays
1926 words (5.5 pages)

An Successful Entry Into The Australian Market Essay

- In order to achieve the most successful entry into the Australian market, clearly defined marketing objectives must be in place. A target market is defined as well as a market penetration plan. We have also included a five-year sales forecast and 5-year profit forecast. In addition, we have prepared a SWOT analysis and marketing mix. Our target market is adults ages 18-55, all races and genders, and working class people on a budget. People interested in coffee, cold drinks and food on the go especially are our prime customers....   [tags: Coffee, Dunkin' Donuts, Starbucks, Baskin-Robbins]

Better Essays
2108 words (6 pages)

Essay on Starbucks And The Coffee House Industry

- Introduction If you had the chance to enjoy the Starbucks experience, then you will appreciate their mission statement, which is , According to, it states, that it is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. Additionally, it states the expression of their values, which is to create a society of warmth and having a place, where everybody is welcome. Being available, connecting with transparency, dignity and respect. Delivering the absolute best in whatever they do....   [tags: Starbucks, Coffee, Management occupations]

Better Essays
836 words (2.4 pages)

Keurig 's One Coffee Machine Industry Essay

- Keurig’s Three-In-One Coffee Machine Keurig is a common household name in this generation. In a world where people depend on coffee for survival, Keurig is there to supply everyone with expert coffee machines. As many people know, Keurig specializes in coffee makers and accessories. For my product innovation, I chose to make a product line extension from their coffee making sector. My new and improved coffee maker will be equipped with the abilities to roast raw coffee beans, grind them up, and brew them into a delicious cup of coffee....   [tags: Coffee, Coffeemaker, Coffee preparation]

Better Essays
764 words (2.2 pages)

Krispy Kreme Analysis Essays

- Krispy Kreme Doughnuts Inc. The Doughnut Industry The U.S. doughnut industry was a $5 to $6 billion market in 2003 – 2004 with a robust growth rate of 13%. Doughnut specialty stores were the fastest growing dining category in 2002 – 2003 with sales increases of 9% to approximately $3.6 billion. Opportunity for expansion in North America and globally is desirable. Doughnuts appeal to many people across all ages and demographics. The increasing rate of obesity and the concern about healthy living triggers a change in buyer demand toward a more health conscious diet....   [tags: Restaurant Doughnut Industry]

Free Essays
1686 words (4.8 pages)