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...universally accepted around the world to drink. However, different forms, flavors, and lifestyles are what the coffee world is made up of and that is what Starbucks sometimes gets caught off-guard when they expand into foreign nations. Also, most nations don’t have the GDP like America does to afford Starbucks high priced coffee. This in turn turns customers off in the lower-class.
Recommendations for Starbucks is to be more culturally sensitive when expanding their franchise. They should keep their iconic icon when marketing overseas but design specific types of cafes per nation that makes customers feel right at home when they see the retail store and walk right in. Starbucks could also avoid the operating costs in areas like China by focusing on nation-oriented beverages and food that could be acquired locally without having to ship product input from overseas.
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