Gordon begins the chapter arguments by verifying that codes of ethics cannot be enforced unless the company makes them something to live by. Codes have different implications and there are reasons that they are being used. One way is that they need to make sure that their employees actions will not harm the company. There are laws that pertain to business. If employees break a law, even without the company’s approval, the company can still be liable for that employees mistake. For our society’s sake, “codes may provide standards and guidelines that help the public discuss, debate, and measure media performance, and assist it in articulating reasonable demands and criticism of the news, persuasive, and entertainment media” (168). Gordon also states that codes of ethics is provided as “a reference point that can be invoked to protect media workers from pressures within their own organizations intended to force them to violate their own consciences” (169). These codes need to be written down, this way they can...
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...ethics” (185). A lot of a journalist’s ethics comes from his own personal values and ethical codes. One may say “do unto others as you would have done unto you.” Other journalists would say that if they can make money by posting something interesting that may or may not be the complete truth, do it because the risk is worth it. Codes of ethics are used to keep people and businesses out of the light of the law. Without an ethical code, people just have their own values, which may be problematic for some people.
Works Cited, MLA
Gordon, David, John A. Armstrong, John M. Kittross, John C. Merrill, William A. Babcock, Michael
Dorsher, Peter J. Gade, Julianne H. Newton, Kim Sheehan, and Jane B. Singer. "Individual
Values, Social Pressures, and Conflicting Loyalties." Controversies in Media Ethics. 3rd ed.
New York: Routledge, 2011. 166-187. Print.
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