Coco Chanel: The Powerhouse of Fashion Essay

Coco Chanel: The Powerhouse of Fashion Essay

Length: 1608 words (4.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Coco Chanel is an exclusive French luxury fashion brand most people know about. It is the one brand that has remained classic and pure. Chanel never has anything outrageous or too out there in their collections, it is just basic as Coco Channels motto has always been “back to basics”. The classic black and white pattern of Chanel will always remain a legend and has been quite successful with the company being worth billions of dollars. The private company has been called the powerhouse of fashion being owned by Alain and Gerard Wertheimer who were Coco Chanel's early business partners. The little black dress ,Chanel no.5, and the black and white suit are the most known products of Chanel. High profile models and movie stars have always been the ones representing the high fashion company. Anyways, enough background information, my key message is how I figured out the marketing plan of Channel’s perfume ad for Mademoiselle. The specific perfume Mademoiselle is a popular fragrance by Chanel that is fresh and young quite resembling young Coco Chanel. This bottle of perfume is considered a luxury being priced around 120$. Finding out the marketing plan of this certain ad all starts out with the core marketing concepts of every company.

First and foremost, the reason I chose to do research on this ad is because I found it to be interesting since my favorite actress and brand were in one photograph for this ad. But the challenge started when I started thinking “how did this ad come together?” but I think I figured out the answer. It all starts out with the core marketing concepts. Lets start off with Chanel's mission statement which is "To be the Ultimate House of Luxury, defining style and creating desire, now and forever." In order ...


... middle of paper ...


... it can be a disadvantage to use models on advertisements because it comes to the controversial topic of “Is this what everybody should look like?”. When company's use these models that seem perfect on their advertisements a lot of young girls will struggle with self esteem and think that is what they are supposed to look like. In general, fashion has never had the best reputation for this, putting controversial opinions of body image and eating disorders. In the end though, I believe that the way Chanel does its advertising is very beneficial for the company and is obviously doing it good seeing how successful Chanel is, while still competing with other luxury brands.
After seeing the advertisement for Chanel perfume Mademoiselle, a consumer will possibly want to go buy the product. A consumers buyer behavior habits affect


Works Cited

cocochanel05.blogspot.cz

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Chanel 's Influence On The Fashion Revolution Essay

- There are only a few items in this world, that will never lose its value and identiy. One of them, is the classic chanel bag, originally designed by Coco Chanel herself. In this essay I will analyse the history of the bag and how it became such a phenomenon, as well as looking into the past life of fashion icon, Coco Chanel. In conclusion, a quick glimpse at other works that the chanel world produced will be explored. To beginn with, the first official Coco Chanel handbag launched after World War II, in 1955 and made a huge impact in the fashion revolution....   [tags: Chanel, Coco Chanel, Little black dress]

Better Essays
1560 words (4.5 pages)

Coco avant Chanel Essays

- Coco avant Chanel est un film français réalisé par Anne Fontaine, qui est sorti au cinéma le 22 avril 2009 en France. Anne Fontaine est une réalisatrice, actrice et scénariste française née au Luxembourg et a connu beaucoup de succès avec ce film. Audrey Tautou, la merveilleuse actrice française tient le rôle de Coco Chanel. Coco avant Chanel est un film biographique et romantique, qui s’intéresse aux années de formation de la grande couturière Coco Chanel. Ce film a bien été reçu par les critiques et a connu un immense succès auprès du public....   [tags: Coco avant Chanel ]

Free Essays
624 words (1.8 pages)

Coco Chanel and Fashion Essay

- Coco Chanel, born Gabrielle Bonhuer Chanel, on August 19, 1883 in Saumur, France was an amazing woman who redefined fashion as we know it today. She was a clothing designer who revolutionized the fashion industry with her suits, little black dresses, and avant garde flare. Because of this quickly in her young life she became well know, and rose to be the fashion icon that she is today. From the timeless designs that are still popular to this day, and the sophisticated outfits that can be paired with great accessories Chanel has done it all....   [tags: clothing designer, comfortable]

Better Essays
985 words (2.8 pages)

Ms. Chanel : The World Of Women 's Fashion Essay

- Known for her feistiness, perfectionism and rebellious attitude, Ms. Chanel built herself from nothing, which drove her to revolutionize the world of women’s fashion. She liberated women from the tight grip of their corsets because she believed that the key to her success was simplicity and comfort. She created a world renowned logo and look as exemplified by her little black dress. Gabriel Chanel, known as Coco Chanel, has created a legacy that will continue for years in the fashion industry. Three things explain Ms channels fashion statements, simplicity, elegance and comfort....   [tags: Chanel, Little black dress, Coco Chanel]

Better Essays
1121 words (3.2 pages)

Essay on The Life of Coco Chanel

- “Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future “(Elegance par. 1). Chanel was a woman who was always seen wearing her own unique fashion. She would never be seen wearing something society would see as something a normal woman would wear; this made her unforgettable (Charles-Roux 5-6). In the beginning, Chanel was only known for creating and designing hats, but she would soon be known for so much more (Charles-Roux 91)....   [tags: fashion, designer, orphanage]

Better Essays
1593 words (4.6 pages)

Essay about Chanel's Influence On Fashion

- Chanel’s Influence on Fashion Coco Chanel was one of the most influential fashion designers of the Twentieth Century and she was the first significant female fashion designer. The fashion world was impacted by Chanel’s phoenix like return to fashion after her retirement in 1953. Chanel introduced men and women to practical yet elegant styles. Although Chanel has been deceased for forty-one years her undeniable influence on fashion and women’s roles in society will be remembered for generations to come....   [tags: Style, Fashion]

Better Essays
877 words (2.5 pages)

Gabrielle Chanel : A Life Below The Poverty Line Essay

- From her early life, Gabrielle Chanel is born into a life below the poverty line. Soon to grown into the passionate business woman we all know today as, “Coco Chanel.” When you think of Chanel you instantly think of her famous Chanel N°5 or her clothing line, but there is more to her than just her perfume and clothes. Gabrielle Chanel is born on August 19, 1883, in a hospice in Saumur, France run by nuns called the Sisters of Providence. Her mother Eugence Jeanne Devolles was only 20 years old at that time and already had another daughter, Julia, born only less than a year before....   [tags: Chanel, Coco Chanel, Little black dress]

Better Essays
1001 words (2.9 pages)

Coco Chanel Essay

- Coco Chanel In his 1993 book, Creating Minds, Howard Gardner attempted to distinguish characteristics that were common to creative people. In doing so, he concluded that many factors were involved in the development of a creator. For instance, the relationship between the Individual, the Work, and Other People (i.e. family and colleagues) (Gardner 9) was elemental in predicting future successes. Likewise, part of his hypothesis focused around the fact that creators typically make their mark in one single genre....   [tags: Fashion Designers Essays]

Better Essays
1897 words (5.4 pages)

Why Is Fashion Stylist Important? Essay

- Why is fashion stylist important. That’s the question asked by many people throughout the fashion world. Fashion stylist has the job of selecting clothes for publishing editorial features, advertising campaigns, and styling people who may need to be dressed for an event or on a day to day basis. The stylist are more commonly known for the dressing of celebrities in the finest fashion couture and doing so by putting them in some of the biggest designers in the world such as Versace or the wonderful brand of Coco Chanel....   [tags: Haute couture, Clothing, Milan, Coco Chanel]

Better Essays
1160 words (3.3 pages)

Chanel And Natalia Goncharova Essay examples

- Living in a world without innovators and history would create boredom. With boredom we would not have the great designers and artists we are fortunate to have. Chanel being one of the greatest and most famous designers, she created the wearable jersey knit in her every day garments and Natalia Goncharova famous for her originality of Rayonism, a way of painting and expressing ones spiritual beliefs through vibrant colors. These two women have an outstanding place in history creating a more radical and modern way of life through their work....   [tags: Chanel Fashion Style]

Better Essays
1745 words (5 pages)