India’s culture: India is one of the countries that this report will cover. Power distance is rather high in India this is evident when observing the rather extreme levels of inequality amongst individuals. It is also apparent in the work place, managers expect their team members to be obedient. Employees also count on being clearly directed when it comes to their tasks and what is expected out of them. Top down communication is employed and negative feedback rarely moves up the ladder. In this society there is no need for justification of an individuals position in the social hierarchy. (Cultural tools, n.d.) India sits in the middle of the scale and can be considered both individualistic and collective. There is great need for belonging to a bigger social framework. In Indian culture family is highly stressed. They strive to increase and preserve their family’s riches, by working hard in order to maintain the family’s dignity and insure the longevity of their offspring.. On the other hand the individualistic aspects of Indian culture are influenced by the major religion in India, which is Hinduism. Hindus believe in reincarnation where past lives are seen as affecting and determining the present life, as a result of this individuals are responsible for how they live their lives and how that will impact their next lives. Since aspects of both individualism and collectivism are present, India scores intermediately in this dimension. (Cultural tools, n.d.) India can be considered a masculine society. This is evident visually in the display of success and power, which is best observed in the flaunting of wealth. It is common for one to advertise their success. However as previously mentioned Indian culture is heavily influe... ... middle of paper ... ... the use of basic and effective rainwater harvesting technologies. Coca-Cola has installed these technologies in over 200 locations to assist in recharging aquifers. (Case against Coca-Cola Kerala, n.d.) To conclude culture is a very broad term, which can be defined in many ways. India and the USA share some of hofstede’s dimensions in common with each other, Such as masculinity and uncertainty avoidance. But also differ greatly when it comes to power distance and individualism dimensions. Coca-Cola does customize its operations to a certain degree, mainly concerning packaging and marketing in different countries. However this customization is next to nothing when looking at how extensively different fast food menus are in different countries. Coca-Cola has faced issues while operating in India, which they have taken measures to correct and improve.
Listening as the family spoke to me about what is important in their family I couldn’t help but refer back to Marcus and Conner’s idea of interdependence versus independence. As the family spoke to me on how important it is that the soul reincarnates itself, which is when all bad karma is out of the body, I kept referring to the independent self. But often again when they spoke of theologies and learning constantly from what they take from others around them, I found interdependence. Both selves balance each other out but do not reside on one more than the other. Adhita kept telling me the main goal of being a Hindu is “self-realization or just to be free from any type of suffering or hardship/bad karma,” (You achieve this through reincarnation) you have to acknowledge the simultaneous efforts that take place to achieve this goal. “You can’t just set a high sta...
Hindu society as a whole is divided into various small groups called castes each of which are well developed social groups. The membership of the caste is determined by the consideration of birth and children are automatically part of the caste that their parents belong to. Each caste group has its own privileges and rules in which are adopted by new generations and passed onto the next. Caste membership is an unchangeable and unarguable fact by which the male and females position in the social structure is entirely determined. Even if the person’s status, occupation, education and wealth may change the membership of that particular caste will still remain the same. Since this is usually a lifelong membership there is almost no social flexibility, however a low caste has been able in a generation or two to raise itself in the hierarchy. This is after gaining economic and...
Coca-Cola’s Replenish the Water article states, “In 2005, the Coca-Cola Company started a water replenishment program. The company works with communities, governments and
...onsibility in life which is decided by the caste they are born into. However, living amongst other people, one’s soul might become “forgetful of the Lord” which leads to “[attaching] itself to pleasure” which would make it “bound” to the wheel of the universe. For a soul to escape this cycle birth, death, and rebirth, it is necessary to connect with this god. The Hindu people believed that “by uniting oneself with him…one ceases to be ignorant” and this means “Birth, death, and rebirth will be no more.” This credence of rebirth and karma highly influenced the way the Hindu society developed.
Hannan Goodall, author of Media’s Influence on Gender Stereotypes, once said “If as a society we refuse to accept certain gender stereotypes as truth, then the media makes may not be as inclined to center their message on them”. Do you ever wonder why Windex commercials generally show women cleaning the windows instead of men? Or why beer commercials show men sitting around watching sports with their buddies while sipping a beer instead of women? Commercials, Movies and Television Shows are the vast source of gender stereotyping, because they are adapted to the specific, focusing on male or female’s gender roles as their main target. Deborah Tannen, the author of Sex, Lies, and Conversation, focus on addressing the different communicating styles between men and women and how it effects their relationships as a whole. Media’s gender role stereotypes have shown effect in the Hindu culture, work and family
The traditional Hindu caste system is arguably the world’s oldest surviving social hierarchy in the world. The Indian caste system combines both the Dravidian Indians Jati system as well as the Aryan social class system. In a traditional Hindu caste society, the assignment of individuals to places in the social hierarchy is determined by birth—with the child acquiring the social status of their parents. In the traditional caste system, one cannot change one's caste by choice; there was no mobility between classes. As a Westerner with a keen interest in sociology, I question how a religion that promotes inclusion, peace and unity can essentially discriminate against and oppress individuals simply based on birth. Although social classifications exists in all human societies, it’s problematic when these distinctions become the sole basis for social ranking and unequal access to opportunities such as wealth, power and prestige.
Each and every culture is defined by their people. The people make up the part of the whole and cultures function differently for a variety of reasons (Mooji, 2014, p. 81). Internal and external factors on both the macro and micro level play important roles within a society. Countries can be categorized into one of two types of cultures: collectivist or individualistic. These cultures are opposite, each culture possesses descriptive characteristics which include “religion, family structure, … and social class structure” among a number of other characteristics to which the people within the “given societies view as very important, if not critical” (Mooji, 2014, p. 82). Simply stated, Mooji (p. 90) defines people in collectivist cultures as
Coca cola has always dominated the markets outside United States unlike Pepsi’s internationalization strategy that took too long. Therefore, the long-term brand of Coca cola and better pricing strategies would help in competing with Pepsi. Unlike, Pepsi, Coca cola had targeted entering into partnership and alliances with local distributors and firms. This helps to develop strong relationship within the domestic firms to reduce the domestic barriers and thus, enhance the company’s competitiveness (Thabet, 2015). Lastly, the Asian markets consist of related and supporting industries to the soft drink industry that helps the companies in gaining a strong competitive position in the markets. Based on the competitive advantage of nation’s model, Coca cola has more home based advantages to develop a competitive advantage in relation to other countries on a global
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.
India has a characteristic of more ethnic and religious groups than most countries in the world. Despite this multiplicity of religions, there exists a broad group of interrelated traditions called Hinduism. Although other religions within the nation such as Islam, Buddhism, and Christianity have occasionally challenged its dominance, Hinduism is the most prevalent religion in the South Asian region. Some of the outstanding differences between Hinduism and other denominatio...
...eneurs; from being an astronaut to the queen of television industry, Indian women have done it all. She has to play a spectrum of roles like the homemaker, a wife, a daughter in law, a mother, a sister, a lover, a daughter, a friend and an “individual”.Indian society still has conservative ideals when it comes to women. The women in lower strata of society are still considered subservient to men and face abuse(Wolpert, 2009).
Owing to India’s diversity, these identities are determined by caste, ancestry, socioeconomic class, religion, sexual orientation and geographic location, and play an important role in determining the social position of an individual (Anne, Callahan & Kang, 2011). Within this diversity, certain identities are privileged over others, due to social hierarchies and inequalities, whose roots are more than a thousand years old. These inequalities have marginalized groups and communities which is evident from their meagre participation in politics, access to health and education services and
Pandey, T.N., 2014. Lecture 1/14/14: Cultures of India: Hierarchy Structure in India. Cultures of India. U.C. Santa Cruz.
Gender and race discrimination are major causes which have led to income inequality in these countries. India has caste system, which is s...
Siva, Manu. Difference in Cultural Values. India Today (20) 3. 45-48 Retrieved April 03, 2006