In early days, Coca Cola's marketing was primarily through print and radio. May 29, 1886, the first print advertisement for Coca-Cola appeared in The Atlanta Journal. In 1901 the model Hilda Clark was hired as the first official Coca Cola spokes person. She was featured in a calendar sitting at a table drinking a glass of Coca Cola. By the year 1917 " " became the world's most recognized trademark. The Coca-Cola Company sponsored its first radio program 1927, "Vivian, The Coca-Cola Girl." In 1939 a painting by Haddon Sundblom, featured Santa Clause merrily drinking a Coca Cola. This painting sparked plethora of successful advertisements featuring a holiday theme. As time passed radio marketing slowly transitioned into television marketing.
1950 was the year Coca Cola first aired on TV. It was labeled as an experiment, not as a replacement for its successful radio campaign. The idea was initiated with the sponsoring of a Thanksgiving Day special featuring Edgar Bergen and Charlie McCarthy in 1950. The experiment was promptly followed by sponsoring the premiere of Walt Disney's, One Hour in Wonderland, Christmas Da...
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... for company growth. Coca Cola encodes their advertisements in a way that conveys positivity across the world. In actuality, fact that 94% of the word recognizes the " " trademark is possibly their greatest testimonial of success.
Americana Persona. (2008, April 28). Coca Cola Advertising Through The Years. World Press, Retrieved from http://americanapersona.wordpress.com/2008/04/18/coca-cola-advertising-through-the-years
Mazzarella, William. “Very Bombay”: Contending with the Global in an Indian Advertising Agency. Cultural Anthropology, 18: 33–71. Web.
The Library of Congress, (2000). Highlights in the history of coca-cola television advertisingRetrieved from http://memory.loc.gov/ammem/ccmphtml/colahist.html
Tsai , C. (2010). The real thing: bottled happiness? Retrieved from http://www.jhu.edu/anthmedia/Projects/coke/Coke/index.htm
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