Essay on Coca Cola Marketing Mix Assignment

Essay on Coca Cola Marketing Mix Assignment

Length: 1844 words (5.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Coca Cola Marketing Mix Assignment:
Coca Cola Introduction:
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.

What is Marketing Mix?
The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. The Marketing mix is a set of four decisions which needs to be taken before launching any new product. These variables are also known as the 4 P’s of marketing. These four variables help the firm in making strategic decisions necessary for the smooth running of any product / organization. These variables are

• Product
• Price
• Place
• Promotions

The role of marketing mix in Strategy – Marketing mix plays a crucial role while deciding the strategy of an organization. It is the first step even when a marketing plan or a business plan is being made. This is because, marketing mix decision will also affect segmentation, targeting and positioning decisions. Based on products, segmentation and targeting will be done. Based on the price, positioning can be decided. And these decisions will likely affect the place and promotion decisions. Thus, the marketing mix strategy goes hand in hand with segmentation targeting and positioning....


... middle of paper ...


...These days, People need to be constantly entertained. Coca Cola should change fundamentally from being TV commercial producers to content developers. Coca Cola should lead a new and unique approach from purely mass marketing to one-on-one marketing.

Areas of marketing I would you recommend the company pursue in the future:
Coca cola has vast majority of distribution in over 200 countries. They are very good at pricing and place and promotion when compared with its peers. I would recommend Coca Cola to concentrate on the Product. What they really lack today is organic products which they are trying to pursue. Not only organic but innovative and healthy products. As per the www.choosemyplate.gov , the saturated fat, sodium, and added sugars found in foods and beverages are important for a consumer to think about as consumers start to build their healthy eating style.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

International Market Planning and Segmentation Essay

- International market planning International marketing is an important dynamic in helping organizations to become globally competitive. International marketing strategies and its efficiency assists in the expansion of an organization. What is more, the major goals of a marketing manager are to reduce risk and capitalize on returns in profit. Global expansion has developed a tactical imperative for nearly all large organizations and marketing managers have a great deal on their hands in developing, monitoring and changing these strategies....   [tags: Customer Focus, Marketing Mix]

Better Essays
1374 words (3.9 pages)

Marketing Mix : Marketing And Marketing Essay

- INTRODUCTION Before discussing about the marketing mix i would like to explain the meaning of market and marketing in brief. MARKET - According to prof. chipman market is not necessarily to a place but always to buyers and sellers who are in direct contact with one another. MARKETING - Marketing is a process of identifying the needs of consumers , manufacturing the products according to their needs and wants and then distributing the products to the consumers where they want and when they want....   [tags: Marketing, Pricing, Marketing mix, Price]

Better Essays
2122 words (6.1 pages)

Marketing Analysis : Marketing Communication Mix Essay

- Retail Communication mix. Introduction The objective of this research paper is to have a clear understanding of how marketing communication mix contributes certainly to the marketing performances, as well as increase the productivity of the business. Moreover, the structure of this paper offers critical discussions of the need for the marketing communication mix, and the role it plays in the business based on researching about the differences and similarities of the definitions of different author’s point of views about the concept....   [tags: Marketing, Sales, Promotion, Marketing mix]

Better Essays
1838 words (5.3 pages)

Marketing Strategy Of Coca Cola Essay

- The marketing concept explores the idea that the best way for companies to make long-term profit is to provide value to a defined group of consumers better than their competitors do (Baker, 2001). Using observations of their marketing decisions and activities, this essay will identify and evaluate how the company Coca Cola Limited has applied the marketing concept to their product, Coke. Whilst Coca Cola Limited uses many marketing strategies, this essay will specifically reference the products from the “Share a Coke” campaign....   [tags: Marketing, Market segmentation, Coca-Cola]

Better Essays
1224 words (3.5 pages)

Coca-Cola Marketing Project Essay

- Executive Summary This project is about the Coca-Cola Company and one of the Coca-Cola Company’s products according to the marketing project. In this project I have studies the different type of marketing techniques that used by the company for identify the need, wants and demand of the product which supplies to the people and how company developing the customer oriented marketing strategies. I also study, how Coca-Cola Company have done segmentation, target marketing and positioning of their product....   [tags: Coca-Cola Marketing Essays]

Better Essays
1631 words (4.7 pages)

Redevelopment of the Coca Cola Marketing Mix Essay

- Introduction The marketing news story is about how Coca-Cola is going to further improve in terms of marketing to a fast paced world. This essay would comprise of how Coca-Cola redevelop its marketing mix, Porter’s five forces, as well as the continual advertising of Coca-Cola with the aid of social media as a platform. Redeveloping its Marketing Mix There has always been a need to innovate. (Drucker, 1986) Coca-Cola understood this perfectly hence they always came up with ways to innovate. The intent for Coca-Cola has always been ‘within an arms length’ to the Coca-Cola consumers around the globe....   [tags: Porter's five forces, publicity and advertisement]

Free Essays
881 words (2.5 pages)

Marketing Mix : Product, Price, Promotion, And Place Essay

- The 4 Ps of marketing refers to the terms product, price, promotion and place. These four components make up what is known as the ‘marketing mix’. Each of the Ps focuses on a different element of the marketing mix. Product refers to the actual good or service on offer from a business. Price refers to the price set for the aforementioned product, and the particular pricing strategy that the firm has chosen to implement. Promotion refers to the promotional strategies that are used to sell the product, and the communication that is undertaken to persuade customers to purchase the product....   [tags: Marketing, Marketing mix, Pricing, Price]

Better Essays
720 words (2.1 pages)

Coca Cola Marketing Essay

- A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Products and services have become so alike that they fail to distinguish themselves by their quality, efficacy, reliability assurance and care. Brands add emotion and trust to these products and services, thus providing clues that simplify consumers' choice. These added emotions and trust help create a relationship between brands and consumers, which ensures consumer loyalty to the brands....   [tags: Coca-Cola, Marketing, The Coca-Cola Company]

Better Essays
1485 words (4.2 pages)

Marketing Mix Essay

- Marketing Mix Paper What are the elements of the marketing mix. There are four elements, which are product, place, price, and promotion. Organizations use these four elements of the marketing mix to make a profit on the product or service that they offer. The following will discuss the four p’s of marketing, and describe how each one of the four elements of the marketing mix impacts the development of a specific organizations marketing strategy and tactics. Four Elements of the Marketing Mix To begin, the first p in the marketing mix stands for product....   [tags: Marketing Mix Economic Theory Paper]

Free Essays
827 words (2.4 pages)

Marketig Mix Essay

- Marketing Mix The success of a company relies greatly upon proper marketing. A company must have a proper mix of all the elements and marketing efforts in order to produce desirable sales results. This mix will include the variables and tools a company will use to satisfy the business objective and the needs of their potential customers. This mix which is determined by marketing research and experimentation is commonly known as the marketing mix. This mix consists of four variables which the business world often refers to as the "Four P's"....   [tags: Business Marketing]

Free Essays
1557 words (4.4 pages)