Managerial Choices In The Coca Cola Company

Markets change and in a world of constant competition there have been numerous companies that have had to make managerial choices over time. Coca-Cola is great illustration of a company that has made those managerial choices over its history. (Ryan, 2015). In this paper, we will analyze the company in relation to the managerial choices they have made in relation to circumstances that have occurred in the market, as well as to make certain their competition does not measure up or out do them over time. (Ryan, 2015). Coca-Cola is the largest of the non-alcoholic beverage companies in the world with their headquarters being in Atlanta. Coca-Cola deals primarily with carbonated drinks but also does have their share of some non-carbonated drinks as well. (Forbes, 2016). In addition to carbonated and non-carbonated drinks, they also produce and distribute coffee, juices and juice drinks, and even water products take for instance Dasani. Coca-Cola offers more than 500 different brands of drinks such as Minute Maid, Diet Coke,

During this timeframe the drink bottles were the straight-sided bottles that were either clear or brown. In order to help differentiate themselves from other competitors, in 1906 the company presented a diamond shaped label. Regrettably this did not bode well as the labels ended up peeling off and even imitated. (Ryan, 2015). Knowing they had to stand out from their competitors and make sure their trademark could not be easily imitated, a committee comprised of bottlers and officials from Coca-Cola met in 1916 to choose the bottle design. The design winner was the Root Glass Company. The glass was to weigh no less than 14.5 ounces, so that when it was loaded with the 6.5 ounces of beverage it would weigh more than a pound. (Ryan, 2015). After going through several years of renewing patents, finally on April 12, 1961, the Coca-Cola bottle was acknowledged as a trademark.