The Coca-Cola Company

The Coca-Cola Company

Length: 968 words (2.8 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
The Coca-Cola Company


The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola. The Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. (www.wikipedia.org)

Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries (but we will focus on the Coca-Cola Can Production for this project). The first international bottling plants opened in Canada, Cuba and Panama in 1906.

The Coca-Cola Cans are manufactured as either 250ml or 330ml cans:



250 ml 330 ml

Coca-Cola uses its 3 E approach to design:
 Efficiency – Improving packaging efficiency through eliminating raw material use or light weighting (e.g. Aluminum Can Design); using less packaging material
 Effectiveness – make sure that materials used are safe and resourceful over their entire life; recyclable consumer packaging
 Eco-Innovation – Designers strive to develop new environmental technologies that enable responsible packaging innovation; ‘recycling friendly'

Some of Coca-Cola's bottling partners are:

Coca-Cola Enterprises which produces (by population) for 78% of USA, 98% of Canada and 100% of Great Britain (but not Northern Ireland), continental France and the Netherlands, Luxembourg, Belgium and Monaco.
Coca-Cola FEMSA, S.A. de C.V. which produces (by population) for 48% of Mexico, 16% of Brazil, 98% of Colombia, 47% of Guatemala, 100% of Costa Rica, Nicaragua, Panama and Venezuela, and 30% of Argentina.
Coca-Cola Hellenic Bottling Company S.A. which produces (by population) for 67% of Italy and 100% of Armenia, Austria, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Lativa, Lithuania, Macedonia, Moldova, Nigeria, Northern Ireland, Poland, Republic of Ireland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Switzerland and Ukraine.
Coca-Cola Amatil which produces (by population) for 98% of Indonesia and 100% of Australia, Indonesia, New Zealand, South Korea, Fiji and Papua New Guinea.
(www.wikipedia.org)

There are more than 300 Coca-Cola bottlers around the world and most of the bottlers are independently owned and not controlled by the

How to Cite this Page

MLA Citation:
"The Coca-Cola Company." 123HelpMe.com. 02 Apr 2020
    <https://www.123helpme.com/view.asp?id=164228>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Description Of The Company Of Coca Cola Essay

- 1. Description of the firm a. Company history Coca Cola has been started as a great icon in the US by Dr. John S. Pemberton back in the 1880’s. Pemberton created a unique flavored soda that was sold to “old fashioned pharmacies”. The Coca Cola name and trademark was designed by Dr. John Pembertons partner and also book keeper Frank Robinson. From 1886 to 1899 Coca Cola went from a startup to a wide success. Starting with portable beverages led Coca Cola to begin bottling their beverage in many different states....   [tags: Coca-Cola, Cola, The Coca-Cola Company]

Research Papers
2300 words (6.6 pages)

The Production Of The Coca Cola Company Essay

- The Coca-Cola Company is one of the biggest beverage companies in Atlanta, United States and was started in 1886 by John Pemberton. It is primarily involved in the manufacture and distribution of sparkling and still beverages such as packaged water and juice. It was later purchased by Asa Candler who saw the company open its operations in Cuba, Canada and Panama. The first Coca-Cola product was Fanta orange whose encouraging sales encouraged the company to buy the Minute Maid Corporation as the first juice product....   [tags: Coca-Cola, The Coca-Cola Company, PepsiCo]

Research Papers
1715 words (4.9 pages)

Coca Cola Company Essay

- The Coca Cola Company: A Household Name The Coca Cola Company has been "Refreshing the World for 125 years"(Coca Cola). In the 200-plus nations that The Coca Company serves, it is hardly possible to go anywhere and not be able to find a refreshing Coke. Since its creation in 1886 by John S. Pemberton as a "Coca Cola syrup & extract"(Coca Cola), the beverage became in instint favorite and quickly became a national product in the United States. Innovations such as "The Contour Bottle" helped distinguish the Coca Cola beverage from the many other competitors that tried to imitate their success....   [tags: Coca-Cola, The Coca-Cola Company, Thums Up]

Research Papers
715 words (2 pages)

Essay on Coca Cola Company Analysis

- The Coca-Cola Company is the largest non-alcoholic beverage company in the world who owns, sells and distributes more than 600 different non-alcoholic beverages in 200 countries and more. “The amount of product Coca-Cola sells equates to 1.9 billion or 3.2% of the total amount of non-alcoholic beverages served worldwide” (Jurevicius, 2017). Additionally, they have a large/dominant market share, enormous brand recognition and a huge advantage in the number of consumers they can reach. Not to mention the Coca-Cola Company also owns other reputable brands such as Sprite, Fanta, Minute Maid and even Powerade to name a few that combine to earn the company, approximately, an additional $1 billion...   [tags: Coca-Cola, The Coca-Cola Company, PepsiCo, Brand]

Research Papers
715 words (2 pages)

Essay on Coca Cola Company Analysis

- The Coca-Cola Company is the world’s largest beverage company and is the leading marketer and producer of soft drinks. Today, Coca-Cola is consumed globally at the rate of over 600 million times per day. Nevertheless, Coca-Cola doesn’t live on its past achievements, instead it looks to the future as a challenge and continually seeks new markets and ideas of increasing its market share in locations where it presently has a strong company. This company is the world’s largest producer and distributor of concentrates and syrups for soft drinks....   [tags: Coca-Cola, The Coca-Cola Company, Soft drink]

Research Papers
1692 words (4.8 pages)

Social Media And The Coca- Cola Company Essay

- If you asked 10 followers on Twitter if they prefer Coke or Pepsi 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca- Cola Company. Why do people drink Coke. Why is Coke so popular. Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss and identify the effects of social media, and what will make social media better by research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices....   [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]

Research Papers
1610 words (4.6 pages)

Essay about Marketing Strategy Of Coca Cola Company

- Business strategy is about having perspective and time. Following the case study, the coca cola company has been noted to be among those with successful business strategies in the world market. Also, it is a large corporation with over 70,000 employees. It has established its brand in over 200 countries including Japan. Out of the 70,000 employees, 59,000 are spread out in the 200 nations across the globe. The case study provides the history of coca cola Company regarding strategies it has employed in the past and the rate of their success....   [tags: Coca-Cola, The Coca-Cola Company, Thums Up]

Research Papers
948 words (2.7 pages)

Wellness Plan For Coca Cola Company Essay

- Purpose of the report: The aim of this report is to analyze various “wellness plans,” their advantages and disadvantages both to the employee and to the employer. This will give a guide on which wellness plan is the most suitable to implement and give recommendations to Coca-Cola company on which wellness plan is the most suitable to implement. Methodology: The collection data primary and secondary sources were used. For primary data, some interviews were conducted with employees so that a detailed overview of the programs can be analyzed....   [tags: Coca-Cola, The Coca-Cola Company, Health care]

Research Papers
1244 words (3.6 pages)

Coca Cola Company Case Study Essay

- The Coca-Cola Company is one biggest enterprise that people across a global is lots of consumed and recognized. Also, the company has organized structure of itself in terms of reflecting on the particular requirement of local market sensitively. (Coca Cola company Case study). In this essay will analysis achieving of company strategy and consider about responsiveness of product to customers. Responsiveness, however, have to consider the international business strategy that to be suitable with regional and analysis their supply chain through cost and efficiency trade-off....   [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]

Research Papers
708 words (2 pages)

The Marketing Strategy Of Coca Cola Company Essay

- Lesson # Case Studies Star Student International American University Incredible Instructor Month Date, Year COKE IT IS. Coca-Cola Company started way back with a unique, market- tested formula at first was to develop a version of the coca wines (basically cola with alcohol and cocaine) became popular at that time but beverage manufacturers forced to produce a non- alcoholic beverage. It is the world 's biggest drinks company nowadays. A carbonated soft drinks as well as a substantial chunk of the somewhat larger, non-carbonated segment....   [tags: Coca-Cola, Soft drink, The Coca-Cola Company]

Research Papers
1147 words (3.3 pages)

Related Searches

123helpme.com/search.asp?text=coca-cola+company">Coca-Cola Company. Together with these bottling partners, the company operates the most extensive beverage distribution system in the world. This network of 848 plants, approximately 200,000 vehicles and more than 9 million coolers and vending machines helps them to manufacture and distribute their products to customers and consumers around the world. Their beverages are consumed at a rate of more than 1.3 billion servings each day. (www2.coca-cola.com)
The Coca-Cola Company bottling partners are always local businesses. Coca-cola is everywhere around the world and their bottling system is made up of locally rooted enterprises committed to quality.
Packaging not only adds value to products by extending the shelf-life of goods, minimizing breakage, reducing transportation and handling costs, safeguarding public health and providing product-use information and convenience to the consumer. The negative effects are its impact on the environment. Coca-Cola's goal is to develop consumer preferred packages that maximize environmental and social value through every phase of their life - from design to end use. The company's strategic platform is:
Return to 123HelpMe.com