Coca Cola Company Case Study Essay

Coca Cola Company Case Study Essay

Length: 708 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview


The Coca-Cola Company is one biggest enterprise that people across a global is lots of consumed and recognized. Also, the company has organized structure of itself in terms of reflecting on the particular requirement of local market sensitively. (Coca Cola company Case study). In this essay will analysis achieving of company strategy and consider about responsiveness of product to customers. Responsiveness, however, have to consider the international business strategy that to be suitable with regional and analysis their supply chain through cost and efficiency trade-off. In addition this statement will be aware of swot of company as well.
- The global and local strategy of Coca Cola

Once again, the Coca Cola enterprise is largest beverage company of the world. It has been recognized the most valuable branch of the world. It has promoted many kind of soft drink of the top worlds brand such as Coca Cola, diet coke, sprite, and Fanta. (Studymode.com).
According to achieving strategic fit theories (Chopra. S and Meindl. P, 1988, page 34), There are three basic stages to achieving about strategic fit, such as “ understand the consumers and supply chain uncertainly, understand the supply chains competences and achieve the strategic fit. In order to these strategies that about firstly, indicated the company have to understand the consumer’s requirements for each objective segment. Secondly, each of the various sorts of supply chains is designed to do a different task well. Finally, if a mismatch exists between supply chains is not particularly good and desired consumers requirements that the firms will be restructure either for supporting the competitive strategy.

- Understand the consumers and the supply chains uncertainty of Co...


... middle of paper ...


...nd innovative into marketing platform across a globe.
4. “Global availability “ Coca cola product was bottled and spread around the world more than one decade ago.
5. “Ongoing innocent “ Constantly offering purchasers with new product for instance, diet coke (1982), Coca cola Vanilla (2002). (Coca Cola company Case study).

The illustration below shows around the world of distribution of sale of products by number percent in 2003.









SWOT analysis of Coca Cola Company
Strengths of Company
1. “Advertising and marketing capabilities”:
The company has spent annual advertisement that was $3.499 billion, $3.266 billion and $3.342 billion in 2014, 2013 and 2012, respectively. Advertising payment charged for 6,9% of total profits each year. In 2014, The Coca Cola Company was the biggest promoter in worldwide about the beverage industry. (Coca Cola Company, 2015).

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Coca Cola Company Case Study Essay

- The Coca-Cola Company is one of the world’s leading drink organizations. Its red and white Logo is acknowledged everywhere throughout the world. The Coca-Cola drink was established in 1886 in Atlanta, Georgia by creator John Pemberton, an average of nine servings of Coca-Cola was sold each day. As of today, Coca-Cola has expanded its numbers to 1.9 billion servings of company merchandise (Coca-Cola, 2017, Who we are). According to Coca-Cola “Globally, Coca-Cola is the number one provider of sparkling beverages, juices and juice drinks, with nearly 200 no and low calorie products....   [tags: Coca-Cola, Corporate social responsibility]

Better Essays
732 words (2.1 pages)

Analysis of Coca Cola Company Essay

- 1. Introduction For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States....   [tags: Coca Cola Case Study, SWOT Analysis]

Better Essays
2711 words (7.7 pages)

Essay about Marketing Strategy Of Coca Cola Company

- Business strategy is about having perspective and time. Following the case study, the coca cola company has been noted to be among those with successful business strategies in the world market. Also, it is a large corporation with over 70,000 employees. It has established its brand in over 200 countries including Japan. Out of the 70,000 employees, 59,000 are spread out in the 200 nations across the globe. The case study provides the history of coca cola Company regarding strategies it has employed in the past and the rate of their success....   [tags: Coca-Cola, The Coca-Cola Company, Thums Up]

Better Essays
948 words (2.7 pages)

Essay on Pepsico Case Study

- When dealing internationally, it has been an important step for PepsiCo to learn and understand different regions of the world to market products specifically to attract those in a certain region. For instance, companies acquired by PepsiCo such as Walkers Crisps and Smith Crisps out of the United Kingdom, Gamesa, Mexico’s largest cookie company, and Mabel out of Brazil were obtained and kept in certain locations so that they could continue to produce products that the culture liked and were familiar with....   [tags: Coca-Cola, The Coca-Cola Company, PepsiCo, Lay's]

Better Essays
1416 words (4 pages)

Essay about Coca Cola Competitive Advantage Case Study

- Competitive Advantage Does Coca-Cola have a competitive advantage. We can define competitive advantage as simply what a given company excels best at. This could be the distinguishing factor as to why consumers purchase from your company and not the competition. This could also be understood from the perspective of quality that a business can create for the consumer. A different perspective of approaching competitive advantage is its relationship with different business models, the degree of innovation and the information systems present....   [tags: Strategic management, Coca-Cola, Business model]

Better Essays
910 words (2.6 pages)

Essay about Environment Analysis and Market Research: A Case Study of Coca Cola

- Environment analysis and market research: A case study of Coca Cola. The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives. The main threat of the company is not from the local producers but from the global producer Pepsi Co that has similar product line and methods of manufacturing and distribution....   [tags: business management, softdrink giant]

Better Essays
2321 words (6.6 pages)

The Public Issue Facing Coca Cola 's Product Contained Pesticides Essay

- 1. The public issue facing Coca-Cola in this case, is pollution of water. Water is a crucial essential of the manufacturer to produce their product, the short and long term damage to the surrounding areas was also in question in regards to depriving surrounding communities. When the “gap” widens between the stakeholder’s expectation’s and the actual results, term oil enflames. The stakeholders were now faced with boycotts occurring insinuating that Coca-Cola’s product contained pesticides. With this inference, business will be impacted and stakeholders backlash will follow (Lawrence and Weber, 2014)....   [tags: Coca-Cola, Carbonation, The Coca-Cola Company]

Better Essays
768 words (2.2 pages)

Swot Analysis : Coca Cola Essays

- Issue Identification The Coca-Cola Company is currently in a strong competitive position in comparison to its rival companies, dominating the carbonated soft drink market with a market share of 48.6 percent in 2015 according to Bloomberg. It is true that the firm’s annual report on Form 10-K shows a decrease of 4% in net operating revenues from 2014 to 2015 but the company still appears to be in a sound financial position with at 2% increase in volume of its beverage products, favorable product mixes in emerging markets, and a foreseeable increase in revenue from investments and recent acquisitions....   [tags: Soft drink, Marketing, Coca-Cola, Revenue]

Better Essays
847 words (2.4 pages)

Coca Cola Ethical Issues Essay

- Coca-Cola is the largest beverage company in the world. They distribute their beverage products in more than 200 countries, servicing the citizens of those countries. Their drinks have become a common part of many people’s diets and servicing this large amount of people can raise awareness on the safety of their consumers when drinking their products. This is especially true with the current rise of obesity spreading throughout the world, more specifically in the United States. According to stateofobesity.org, “Nationally, nearly 38 percent of adults are obese....   [tags: Coca-Cola, Ethics, Soft drink, Nutrition, Drink]

Better Essays
1320 words (3.8 pages)

Overview of the Coca Cola Company Essay

- In this project I will present about coca-cola company, how they are working and I will present a short history of company, and how they get their accomplishment in the world. This company is very famous in the world and a company that has proven itself. The importance of employment will be analyzed through the number workers at this company. Within this project I will try to show the strategies of coca-cola and it is developing, signifiance of company in the world. Key words: Investment, Financial, Opportunity, Brand, International, Company, Sales, Marketing, Strategy, Globalization Introduction The Coca-Cola Company (TCCC), is one of the world's largest beverage company....   [tags: Carbonated, Beverage, Business]

Better Essays
1548 words (4.4 pages)