Coca Cola Bottling Company: Planning, Management, Leading and Controlling

1550 Words4 Pages

Coca Cola is a worldwide known company that is very successful. The success of this company is due to the structure and management of how this company has been run. " In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola." When Coca-Cola started to become popular a business man named As a Candler bought the beverage from Pemberton and started Coca-Cola on it's road to success. Candler had the resources to start the Coca-Cola Empire and due to the functions of management as a foundation, it has reached success and remained as one of the biggest companies in the world. The four functions of management include: planning, management, leading and controlling. Internal factors impacted the PLOC in many different ways. Everything internal and external for this company deals with planning, organizing, leading and controlling, as it is the foundation for any management team. Coca-Cola started out small in Atlanta, once as a Candler started the Coca-Cola company he " begun an active and innovative marketing campaign that spurred the wide distribution of Coke across the United States." Once he had this going he had to strategically plan on how to bottle his soft drink and get it ready for shipping. Once the product was bottled he had to plan on how his product would be distributed. "In 1899 the Coca-Cola company first signed a bottling contract, As a Candler did not believe bottling would be successful and sold the bottling rights to Benjamin Thomas and Joseph Whitehead." They successfully bottled the Coca-Cola product. Now that bottling and shipping the product wasn't the issue, Coca-Cola was shipped throughout the Un... ... middle of paper ... ...thics.html Doby, Hersch (2000, August). Coca-Cola offers billion-dollar diversity plans. Look SDmart, Retrieved 05/16/07, from http://findarticles.com/p/articles/mi_m1365/is_1_31/ai_63974359/print Coca-Cola a Technological View, retrieved 5/18/07, from http://projects.olin.edu/ahs/HOT2004/PolarBears/content.htm Coca-Cola – Our Company- Around The World, retrieved 5/18/07 from Http://www.thecoca-colacompany.com/ourcompany/aroundworld.html Nutrition Business Journal Penton Publishing October/November 2005 Swenton Technologies – The Many uses of Coca-Cola, website: http://www.swenton.com/modules.php?name=News&file=article&sid=4 USA Technologies :: website: http://www.usatech.com/company_info/news/usa_2007_4_09.php Coke Facts – The Coca Cola Company – Coca Cola India: Key Facts - Coca Cola Business, website: http://www.cokefacts.com/facts/facts_in_keyfacts.shtml

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