Case Analysis Of Coca-Cola

John Smyth Pemberton, invented Coca-Cola, who was a pharmacist in 1886 in Atlanta Georgia. The first year Dr. Pemberton grossed $50 in sales and sold 25 gallons of syrup, this did not include the advertisements which cause him to lose a profit of $23.96. Two years late Dr. Pemberton sold his business to another entrepreneur from Atlanta named Asa G. Candle. Coca-Cola was patented in the U.S. on January 31, 1893, the company expanded all over the United States by 1895.

Due to the speedy growth, Coca-Cola was privileged to be building their first headquarters in 1898 in the United States. Beverages was bottled and sold in the amount of one dollar, because Benjamin F. Thomas and Joseph B. Whitehead received the rights from Chandler. Coca-Cola

(2010, January). The challenges we face in the past decade. Journal of Family Practice. p. 12.

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As the CEO for Coca-Cola, the strategy of diversification would be considered to be adopted. Diversification would allow the company to continue to grow and add more items under the company’s umbrella. Coco-Cola could do well if they decided to distribute snacks, because they are a well-known company worldwide, although, they are known for their beverages and bottle water. The potential of making more capital would be a great consideration, especially if they take those snack items and market them with the item that is currently being sold by Coca-Cola.

There are so many avenues that Coca-Cola can consider, but may not be look upon as diversification (Parnell, 2014). The idea of presenting a new product could work in either direction for the company. The best strategy for Coca-Cola would be to consider freshly made juice products that do not contain any sugar or artificial flavoring, since there is a health alert concerning obesity and the ingredients in most of the products that is being consumed. Coca-Cola must put in place a strategy that would identify the vision and beliefs of the company’s brand.

The company relocated to Memphis, Tennessee in the same year, they continued to operate with 389 employees, 14 Dassault Jets, with the delivery of 186 overnight packages in U.S. to 25 cities. FedEx deliver over 3 million packages daily and is also known to be the largest express company. FedEx have the opportunity to provide three steams of services, which includes transportation, ecommerce and business services across the world. The services that they offer include the shipment of documents, packages and much different size freight. FedEx goal is make sure that each package reaches the customers on time; therefore they also offer the advantage of receiving their packages within two days. FedEx started to expand their services to other companies in 2004 to Kinkos and they were able to enhance the retail access of the company. Kinko’s offer many different services, such as printing, graphics and copying, along with other services. The survival of slow adapting to the change of technology was critical for FedEx. FedEx was able to overcome any obstacle that they faced.